BEHIND THE SCENES OF KIMORA’S BABY PHAT CAMPAIGN
Friday, June 30, 2006
Kimora Lee Simmons is launching her new fall Baby Phat ad campaign and OK! Magazine got the exclusive behind the scenes info..
Kimora explains her new versatile look in OK!:
“Women want to be fashionable, they want to be chic and they want to do it at a price…I just want my girls to look and feel good about themselves: pregnant, not pregnant, after pregnancy, with a man, without a man, he cheated on you– so what? Still feel sexy.”









79 Comments
COMMENT PAGES: [1] 2 » Show All
1.
Lea
Friday, June 30, 2006 /
I luv KimorA LEE. SHE IS DEFENITLEY A FAB CHICK DESPITE HER GIRAFFE NECK AND WHAT NOT.
2.
Kimoya
Friday, June 30, 2006 /
I don’t really like Baby Phat but I think she’s cool and she and I have a similar name. People always call me Kimora!
3.
gansta rock
Friday, June 30, 2006 /
that first pic screams fabulousness!!!!!!! she’s hot!
4.
Niema
Friday, June 30, 2006 /
I like that blue she has on. That shit is HOT! I’d rock it.
5.
ashleigh
Friday, June 30, 2006 /
i luv that first pic. that is how fabulosity looks. i dont care wat no one says mami is ontop of her game.
6.
Kena
Friday, June 30, 2006 /
Is it me or is the site a bit sluggish today? Anyway, I’m loving the blue dress. It’s fabulous. I don’t too much care for Baby Phat because most of the clothes are ghetto, but I’m anxious to see what she has in store for the Fall line.
7.
chichi
Friday, June 30, 2006 /
u go girl kimora.love me some baby phat
8.
Cameron783
Friday, June 30, 2006 /
Baby phat is aiight. I personally dont buy it unless its at BURLINGTON COAT FACTORY and it cant have all that writing that she loves putting on most of her clothes. However, Kimora is very beautiful.
9.
myshell
Friday, June 30, 2006 /
Why does the babyphat in the stores always look so bootleg? It never looks like the items in the ads.
10.
ashleigh
Friday, June 30, 2006 /
i want that sweater she has. its so cute
11.
Cameron783
Friday, June 30, 2006 /
Kena is right her stuff does look very ghetto. I currently have ONE Baby Phat shirt. Its cute too, which shocked me, but her stuff online is just overpriced, not as overpriced as Beyonce House of Dereon stuff, that shit is HOOOORRRIBBLE
12.
Gela
Friday, June 30, 2006 /
I love Babyphat, the clothing is soooo nice. She is a beautiful woman as well… and I love her outfit in the first picture… That is too too cute!
13.
divine
Friday, June 30, 2006 /
YALL RIGHT THE FIRST PIC IT NICE.. I WOULD ROCK IT..
14.
aphatty
Friday, June 30, 2006 /
I think Baby Phat is aimed at teenagers who are fooled into wanting to be like a gold digging, self absorbed bitch-on-wheels.
Not that there’s anything wrong with that…..
Anyways, I hate clothes that have their friggin’ logos across the front, back and ass of everything. If some (and I mean some) of BP clothes didn’t have that tacky glitter cat all over it, it might be purchasable……like that blue dress she is rockin’…..now THAT shit is fiyah…..unless she turns around and it says “Baby Phat” on the ass.
15.
shithappens
Friday, June 30, 2006 /
I like her style, she’s definitely doin her own thing. She looks chic in that first pic and she always looks good.
16.
Cameron783
Friday, June 30, 2006 /
aphatty I feel you thats what Im saying that damn cat and baby phat written everywhere is a turn off Im not spending 42 bucks for a shirt that I have to advertise and not gettin one damn penny back, anyways, I have a shirt that had not one damn logo of hers on it and it is authentic its the only damn baby phat thing Ive bought, her shoes are horrible online, but she is looking good in the first pic!
17.
momo
Friday, June 30, 2006 /
I dont own a single baby phat item but that baby blue outfit is Fiyah.
18.
Material Gurl
Friday, June 30, 2006 /
Don’t do baby phat but what she has on in Cute…git it gurl!
19.
dg1234
Friday, June 30, 2006 /
kimora looks fab but babyphat clothes look cheap anad tacky
20.
Leila
Friday, June 30, 2006 /
she is beyond fab in that first pic.
21.
aphatty
Friday, June 30, 2006 /
@Cameron783
That’s cool girl, rock that baby phat top…..one day it will be BP Vintage!
22.
Tianna
Friday, June 30, 2006 /
That first pic is most definitely fly but the article states that she would be running to a business meeting in that? Ummm how about no lol…
23.
aphatty
Friday, June 30, 2006 /
@ Tianna
I guess it depends on what kind of “business” you are in……youknowwhati’msayin’girl??
She would be considered a professional gold digger at this point though right?? Business meeting gear….check!
24.
what cha know
Friday, June 30, 2006 /
The best description of baby phat clothes i’ve heard was: Kimora just gets a shirt/jeans/etc, some glitter & scrabbles baby phat on it..which is exactly what it looks like. Some of the stuff on the website looks cute but the stuff i see in the stores and streets just looks ghetto fab.
25.
NewYorkPrincess
Friday, June 30, 2006 /
I love the babyphat jeans. They are the only jeans on the market that are really made for black women who have a small waist, hips and a$$. BabyPhat jeans and capri’s hold it all together, and they fit like a glove.
26.
YC8608
Friday, June 30, 2006 /
Damn she sexy!!
27.
Such Magnificence
Friday, June 30, 2006 /
KiKi is a beautiful beyotch that is getting paid…babyphat is some trash though. Try her KLS collection if u want to try some of Kimora’s shyt.
28.
Nefer
Friday, June 30, 2006 /
She needs to go take a seat, she lives in lala land.
29.
humble
Friday, June 30, 2006 /
I think love Kimora’s baby phat line, but I think some of her clothes are a little too pricey considering how some of the things look, I think if she lowered the prices or had better quality clothes for the prices she has then she would be more sucessful, but I can’t knock her hustle because shes definitely doing big things.
30.
phillylala
Friday, June 30, 2006 /
I literally have one baby phat shirt, I don’t mess with her clothes like that.(I agree, that logo shit is wack)
But damn, that dress is cute as shit, I just might have to cop that when it comes out!
31.
diamond
Friday, June 30, 2006 /
I WISH WHITE FOLK NEVER GOT AHOLD OF THE WORDS “BLING” AND “BOOTYLICIOUS”. THEY SURE KNOW HOW TO KILL A WORD! UGH!
32.
Ne'
Friday, June 30, 2006 /
I never wear babyphat but that baby blue number is HOT!
33.
kindanice
Friday, June 30, 2006 /
Yeah,,that’s my girl. I’m lovin pic nbr 1, with the blue. She hella fab and just don’t care with her multitasking self. Do it ma.
kind.
34.
kindanice
Friday, June 30, 2006 /
@23….Ima have to disagree on with this one. We quick (me included) to call a chick a gold digger.
2 me a gold digger is a chick that marries for money and don’t want 2 do nothing but spend His money. No desire to go out to do her own thing. That’s not Ms Simmons right here. IMO
kind.
35.
mzteeairah
Friday, June 30, 2006 /
its something bout her that i just luv. i dont know.
36.
Htown chick
Friday, June 30, 2006 /
I love love love Kimora and her style although I dont do baby phat.
37.
msego
Friday, June 30, 2006 /
I have no ideas how old she is, dont really like her, but she is very fashionable
38.
dukesman2000
Friday, June 30, 2006 /
I would fuck Kimora senseless.
39.
Slovely
Friday, June 30, 2006 /
She’s starting to look black. Is she part black?
40.
msego
Friday, June 30, 2006 /
I believe she is.
41.
kindanice
Friday, June 30, 2006 /
Yes, her dad, who abandoned her as a child, is AA. Her mother is Asian. She still harbors resentment about her father.
42.
MusicNews
Friday, June 30, 2006 /
I think BabyPhat is tacky and tasteless. I hate that her logo is everywhere, even if something is cute her logo kills it. A little ghetto. :0(
43.
CHUICHI_Lee
Friday, June 30, 2006 /
i look up to her shes za strong women and so whats she’s bitchy sometimes u gotta be.
44.
lea
Friday, June 30, 2006 /
shes to ghetto for me she brags alot and she acts to bossy at times her clothes r cheesy to me for da price
45.
daredd1
Saturday, July 1, 2006 /
see the first pic..earth to kimora stop w/the airbrushing we all know what your neck looks like!
46.
niaja101
Saturday, July 1, 2006 /
i like her she seems so down to earth..LOL at #45
47.
in love with self
Saturday, July 1, 2006 /
@#45 There is nothing wrong with the way her neck looks without the airbrush. It’s the way God made it so deal. Kimmora is making money by being productive …and thats always a good thing. I dont like her clothing myself though.
48.
littlemamajtb
Saturday, July 1, 2006 /
Go Kimora, do ur thang and why is it always sumthin said about her neck? can’t say shyt else about her, so u go there. That neck got her into modeling career and into Russel’s pockets, where have anything on ur bodies got ya? huh?
49.
Tia
Saturday, July 1, 2006 /
I like that blue dress too..now I gotta go look for one.
50.
Slovely
Saturday, July 1, 2006 /
Yeah she need some botox for that neck of hers! 8-0
51.
too tot
Saturday, July 1, 2006 /
I do not wear babyphat and I have to agree half of the stuff is ghetto looking with glitter and big lettering..2 much advertisement on the clothes!along with Rocawear, Jlo, and Apple bottoms. I havent seen anything couture..
Her blue sweater dress is rocking tho. Not a big fan of her and her ever changing neck wrinkles or attitude toward material things
52.
tisha
Saturday, July 1, 2006 /
YES, KIMORA WAS BORN TO A BLACK MILITRAY FATHER AND A JAPANESE MOTHER.
53.
tisha
Saturday, July 1, 2006 /
THAT’S “MILITARY”.
54.
aquarius0124
Saturday, July 1, 2006 /
i agree her clothez would be tight if she didnt put the logo on it so much but her ligerie line iz nice
55.
aquarius0124
Saturday, July 1, 2006 /
i meant lingerie!
56.
shan
Saturday, July 1, 2006 /
Baby Phat is cute on others, just not on me. It’s a lil’ too trendy and gaudy for my taste.
57.
doinitwell
Saturday, July 1, 2006 /
i love that blue one piece ensemble she has on….i want it!!
58.
Cookie
Sunday, July 2, 2006 /
is it just me or doesn’t she look like her face is always a bit too plumped up on collagen?
59.
YEA I SAID IT!
Sunday, July 2, 2006 /
I AM SO SICK OF ALMOST EVERYONE COMMENTING ON HER NECK
DAMN! SO WHAT IF HER NECK IS LIKE THAT. WHY R YALL SO CONCERNED 4. IS SHE GIVIN YALL ANY DAMN THING? I THINKS NOT. HER FEATURES SET HER APART FROM EVERYONE ELSE. SHE IS A BAD BITCH SO WHY YALL HATIN’ 4.
YA NEED TO B MORE CONCERNED WIT DA WAY YALL ASSES LOOK. SHE MAKIN DA PAPER AND DOIN’ HER THANG REGARDLESS OF THE WAY HER GOT DAMN NECK LOOKS!
HOW MUCH YA ASSES MAKIN’???
AND AS FAR AS BABY PHAT GOES..THAT’S THE SHIT!
BABY PHAT CLOTHES STAYS ON POINT.
HAVE U BEEN TO THE SITE LATELY?
http://WWW.BABYPHAT.COM CHECK IT OUT AND COME BACK AND HATE ON IT BCUZ YALL WILL!
KIMORA IS A BAD BITCH AND CAN’T NO ONE STOP HER!
SHE GOT MILLIONS, A MANSION IN SADDLE RIVER (DID YA SEE IT ON MTV CRIBS?), 2 BEAUTIFUL DAUGHTERS, A RICH MAN, AND HER OWN DAMN CLOTHING LINE.
WHAT YA GOT?
STOP DA HATIN’ CONGRADULATE!
EVERYONE IS FLAWLESS IN GOD’S EYES!!!!
KEEP IT PIMPIN’ AND I’M OUT!
PEACE““
60.
Shady1
Sunday, July 2, 2006 /
I agree with number nine.The stuff in the mags and on tv always look so much better. I guess the stuff she puts in stores for average folk is the cheaper, less couture stuff. I like Kimora but her line is insulting because it costs too much. I wouldn’t wear most of her stuff. I like her shoes though.
61.
Shady1
Sunday, July 2, 2006 /
I am so sick of people thinking everyone woman with a rich man is a gold digger as if women can’t make it w/o sellling ourselves.
62.
creole_cherry
Monday, July 3, 2006 /
i dont own any of her clothes but she looks hott in the first pic, she need to put that online
63.
life2fullest
Monday, July 3, 2006 /
I think if you know how to dress you can make anything look good. I personally own a lot of baby phat but I dont buy the things with all the logos on it (agree with yall on that) but if you buy her stuff online at her website there are alot of things that you can rock. I love the jeans also and you can find the cutest shirts w/o all the extra stuff but if you get it from stores around the way you can expect boot leg. IMHO wearing clothes has a lot to do with how you piece them together and accessorize. Wear the clothes dont let them wear u! At any rate I will be watching for this sweater cause anything that she has that is cute w/o excessive writing normally sells out on her website and the back order thingy is terrible. Betta catch it the first day or that will be it and then you will see it in the store with a big ass cat on it. (see the diff)
64.
honeyb
Tuesday, July 4, 2006 /
myshell said:
Why does the babyphat in the stores always look so bootleg? It never looks like the items in the ads.
——————————————————- So true.
65.
aphatty
Thursday, July 6, 2006 /
Ummmmmm….I don’t know what you would characterize as a gold digger….but this is how I see it:
She began dating Russell when she was a mere teenager…like 16-17. He was how old - 40 something??? Last time I checked a 40 yr old and a teen have absolutely nothing in common except sex and money. Please tell me what else attracted Kimora to Russ….his looks???? Ooookaaayyyyy. Agreed that she didn’t sit around, but if you think she married for love, you are naive. Gold Digger. She married that man because he was caked up and powerful.
66.
bek
Thursday, August 31, 2006 /
I don’t care about baby phat and i never have….notice mostly asians wear her clothes…i guess they wanna look more like her…i damn sure dont..shes a big one…but in any event i did already reserve that blue sweater she has on…only because you will not be able to tell in any shape or form that it is BP…cause i would never rock her ghetto cheap looking shit…but that looks like something from a high fishion mag….def not an urban brand style…sorry for those who are getting theiur hopes up about her fall collection thinking its going to be any different from her previous ones…shes just folling you with that nice sweater on….you know there will be more Kimora Lee (no longer KLS shirts…sorry Russell…sorry shes a gold digger)shirts to come!
67.
wen
Wednesday, September 20, 2006 /
I am sorry, but I don’t like Baby Phat, down here the Strippers love that junk!
68.
jhoanna
Saturday, September 23, 2006 /
hEy I JuSt LoVe BaBy PhAt AnD KiMorA i woUld liKe to Be baBy PhaT moDeLl But I´m NoT!!!lolololo ThaTs My FucKin dReAm
69.
shawtygurl
Monday, October 2, 2006 /
i think that babyphat clothes r just like any otha type of clothes. i don’t know wuts so damn good about but yet i’m in a trance cuz i luv babyphat clothes. i just think their 2 muuch money 2 spend on just a shirt or pants etc.
70.
D3NIS3
Tuesday, October 24, 2006 /
Hey was good Kimora!!!!!!!!! damn i luv ur babyphat clothes nd jewelry! iz wat i kall (bad ass)!!! we b rockin it hard diz dayz. errbody b havin dem.
71.
D3NIS3
Tuesday, October 24, 2006 /
nd also 4 ppl who juss b hatin on diz nice ass clothes, da only thang i gotta say is dat dey juss b hatin kuz dey aint got da money 2 buy dat nice shyt lyke babyphat, ecko red, enyce, rocawear, phatpharm, applebottom nd all dat shyt!!!!
72.
Ife
Sunday, June 24, 2007 /
I LOVE baby phat!! no one can top her!
73.
juicee_pebbles
Tuesday, August 7, 2007 /
Baby Phat clothes are so CHEESY and not worth what it costs… It’s too over priced… CHEESY a** sh**… And all the dumb ghetto chciken heads who work pay check to check really buy it… Um… why would you pay $40 for a tee shirt just cuz it has babyphat written on it… yeah right… celebrities overcharge because they can get away with it… and the consumers are poor people…. remember… all you broke people buying her clothes… she’s getting richer while you’re gettin poorer…lol dummies
74.
DESIREE
Thursday, August 9, 2007 /
I DO BE HATiiN THO HOW KiiMORA BE POSTiiN BP ALL OVA DA DAMN SHiiRT…OK W3 G3T iiT! iiTSz BABY PHAT. AND….ii DO NOT LiiK3 HOW iiF U WASH ON3 OF HA SHiiRTS. 3V3RY ONC3 OF GLiiTT3R B3 GON3 + MY BLACK SHiiRT TURN3D GR3Y AFT3R ON3 WASH. ii COULD G3T B3TTA QUALiiTY FROM ROSS OR MARSHALLS OR SUMTHiiN
75.
MISS CHOSEN
Thursday, August 9, 2007 /
Listen to the new Baby Phat anthem and post comment go to http://www.myspace.com/killaangels7
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