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VIDEO: MONICA FT. DEM FRANCHISE BOYZ - EVERYTIME THE BEAT DROPS

Thursday, August 3, 2006

The Ray Kay-directed video for Monica’s single, “Everytime the Beat Drops” premiered yesterday on Access: Granted on BET. Check it out and let us know what you think! I was really surprised to see Monica dancing a little bit. She looks good.

In related news, Monica is putting the finishing touches on her fourth album, “The Makings of Me,” due September 26th via J.

146 CommentsCOMMENT?

Posted by: BRIAN

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146 Comments


COMMENT PAGES: [1] 2 » Show All

1.

blackbarbie85

Thursday, August 3, 2006 /

wow….

2.

kortland

Thursday, August 3, 2006 /

very nice video…welcome back monica!!!!!

3.

blackbarbie85

Thursday, August 3, 2006 /

how inspiring..music these days i swear(shakes head in dissapoinment)..i love monica though

4.

Brian

Thursday, August 3, 2006 /

reminds me a lot of the soldier video. which isn’t surprising, because ray-kay directed that as well.

5.

kortland

Thursday, August 3, 2006 /

and by the way…she looks AMAZING!!!! (like diddy said it on Making the Band…AMAAAZING!!! lol)

6.

keshia

Thursday, August 3, 2006 /

loved the video the whole concept dope and so different from ever other video.

7.

Cublktigress

Thursday, August 3, 2006 /

It’s about time! I’ve been waiting on this video…I wonder is she going to make a video for “Sideline Ho”

9.

goaway

Thursday, August 3, 2006 /

I’m so disappointed in Monice. SHe is way better than this garbage ass song she putting out. Anyway.

10.

Tom Tom

Thursday, August 3, 2006 /

i luv the dancing

11.

BashyBoo

Thursday, August 3, 2006 /

IVE ALWAYS LIKED HER NO MATTER WHAT

12.

bonifant

Thursday, August 3, 2006 /

WOWWWWWWWWWWWWWWWWWW

That baby gave Monica some rhythm.
That is what a Sanger can do make an average song GREAT!!!!
She accomplished her goal she wanted a cute fun snap song, MISSION ACCOMPLISHED
I love it and she looks great!
I cant wait for the album Monica

13.

Starbeam

Thursday, August 3, 2006 /

Monica looked really good the song was catchy. But the video was kinda boring.

14.

Cublktigress

Thursday, August 3, 2006 /

The little ones are adorable….Love the vid! I think they cut it off before it actually ended though..gotta look for another version…

15.

aphatty

Thursday, August 3, 2006 /

I like Monica….but she could use a sammich…..

16.

Shun

Thursday, August 3, 2006 /

Sorry, sorry, sorry to have to bring them up, but….didn’t Destiny’s Child do this same video (albeit black & white) for last year’s “Soldier”….dogs, couture, old-school car, heavy b-boy, homie, hustla, thug population….this is a recycled, less artistic copy.

17.

EsqMrs

Thursday, August 3, 2006 /

although some have amnisia (sp) when it comes to who did what first, sorry to burst your bubble but that concept was used before destiny’s child…drop it like its hot…vibrant thing….please stop the insanity

18.

Brian

Thursday, August 3, 2006 /

#17, I think people were just comparing as far as direction. ray kay directed both this video, and the soldier video.

19.

saturdai

Thursday, August 3, 2006 /

i love the way she looks. she is quite beautiful- very reminiscent of mary j. not really feeling the song- maybe because its that blasted snap music that i wish would go away very soon…

but that lil boy was gettin it… damn the things kids learn how to do when they are young

20.

Jay D.

Thursday, August 3, 2006 /

I can’t wait for the second single to come out…I just want to hear Monica sing…Black people love trends…so now everbod’s doing snap music….I bet Michale Jackson’s first single of his next album is gonna be titled

“Snap yo neck” ft. Lil’ John and D4L..

Come on yall it was cute at first…but damn!…ENOUGH already

21.

saturdai

Thursday, August 3, 2006 /

@17 this one is a lil different from the aforementioned videos because monica actually used color. snoop, q-tip and DC’s videos were completely black and white. but hey, it’s the guy’s signature, just like hype williams and his split frames

22.

blackmoses

Thursday, August 3, 2006 /

Dem franchize boys kill hiphop now monica having them killing RNB

23.

Kim

Thursday, August 3, 2006 /

I agree #17….

Fall back all you Stans….I’m sure Monica is not trying to be like bouncy

24.

B'Real

Thursday, August 3, 2006 /

cute. I like it.

25.

caff

Thursday, August 3, 2006 /

Song is tight.
Video is Ehnn.

The beat hits hard which is pretty much the best part. I’m not feeling the light hair on her though. Damn, does anybody have dark hair anymore?

26.

blackmoses

Thursday, August 3, 2006 /

I need the old monica this keep it hood shit i’m not feeling I like the monica who sings just one of them days and personal even “slow jam” with Usher thats the monica i like this type of music only get you but so far.

27.

sexyquencee

Thursday, August 3, 2006 /

dem lil nigs wuz gittin it,i like da video

28.

real2real

Thursday, August 3, 2006 /

I couldn’t get thru one minute of this video. And here’s why…

1) The song itself is whack. She ain’t talking about nothing and she just reusing the same lyrical formaula that’s hot right now. I expect better from someone who can sang.

2)The fact that JD is in it was an immediate turn off (must he be in EVERY video for EVERY song he produces??) Suprised he wasn’t in JJ’s latest saying, This is …So… So…Def. He’s so so lame.

3)This sounds like a faster version of that Lean with it rock with it garbage (are they the same people?)

4)Video concept is played, and Yes, QTip did it first.

5)It’s Monica, and she’s cool, but watchin any of her videos is like watching paint dry

6) I think you get the picture

This is how I gauge real music, even club bangers: If I hear it ten years from now will I still snap to it or bob my head to it? Will I go, “Oh, that used to be my shit!!!!”? If it doesn’t pass that test, it’s gotta go. I mean that “Just got Paid” song was corny as hell but it’s still a club banger cause it was catchy and had a beat. THIS was PURE garbage. Another one for the trash can.

This concludes my music review.

29.

bellalove

Thursday, August 3, 2006 /

it’s def good to have monica back in the scene

30.

Jay D.

Thursday, August 3, 2006 /

@ 25 ….the industry is pushing these R&B Chicks to conform to to the White standards of beauty…It’s like they don’t give you a chane unless ur light skin…and Brown skin R&B chicks are a rare breed these days.

Christina Millian
Beyonce’
Ciara - (she’ll be blonde again”
Kelis
Cassie
Ashanti
Keyshia Cole

31.

blackmoses

Thursday, August 3, 2006 /

Hot ass mess too ghetto for my taste no class
just picture all those ediots on stage
Why her face expression is someone just took her man
Ghetto Ghetto Ghetto Ghetto you can take them out the ghetto but you cant take the ghetto out of them

32.

chichi

Thursday, August 3, 2006 /

bore bore snore snore reminds me of lean wit it rock with it,soldier,and shoudlve known better all mixed together.yawns.need a new creative idea if u ask me

33.

saturdai

Thursday, August 3, 2006 /

@ 25 ashanti, cassie, kelis, letoya and ciara all got dark hair. although i hate dark hair on ciara. makes her look even funnier. but that’s what the people want to see- light, bright and damn near white chicks all with blonde and gold hair.

amen @ 26 and 28

34.

kat25

Thursday, August 3, 2006 /

Monica is maaaaad skinny, and that blonde hair makes her look old!!!

Like the song, and the vid is cool too… Sometimes though for those who don’t like it now, just wait till you hear it in the club, that usually changes everything…

35.

Mr. Miagee

Thursday, August 3, 2006 /

This has to be the lamest video I have seen in a minute. Thank god she chose to not dance until the end of the video. Which I might add turned out to be one of the funnier moments of the video.

***Note To Public***
Just becuz a dance originates in your town/city/county/state. Doesnt mean that you do it good. And that you should attempt to do it in your video. Dont be like monica and fail horribly @ doing the “Poole Palace”

As for the lyrical content of the song.
“Rock and Bend your knees”
Isnt that the same thing that Dem Franchise Boyz, and Poole Palace, and Cherich, And Lil Jon All say?
(lean wit it rock wit it)
(Bend ya knees rock your hip)

Haha Monica, I really didnt want to believe myself when I told myself that the only reason your last CD did well was becuz of Missy Producing it. But I really think Missy might have had alot to do with it. This song is a far cry from your great song “So Gone”. But hey do ya thing.

36.

kalikap

Thursday, August 3, 2006 /

she looks cute…. didn’t know she was tatted up like that! the video is straight, i like the kid dancers

37.

Bruno

Thursday, August 3, 2006 /

Well, I can see the Soldier comparisons. But Soldier did not invent the Black and White Photo Shoot music video concept.

Is Soldier a rip off of Craig Mack’s Flava In Ya Ear (Remix) video? There have been plenty of this type before. And plenty after.

Look at My Humps. Same shit. And what about the Touch It Remix? Same thing.

I like Monica, this song or video isn’t ground breaking. In fact, the Danity Kane single is better I must say. But Monica is proving that she is at least still relevant. Brandy even had a beautifully produced CD by Timbaland and STILL flopped.

38.

Tracee

Thursday, August 3, 2006 /

Reminder me of DC’s Soldier all the way. There’s nothing new under the sun.

39.

brittanymo

Thursday, August 3, 2006 /

Boy ATL be representin’ all the damn time. I’m so happy I live here, it can’t get no better than this city here. Anyway I always loved Monica despite of her ghetto ass ways. She still can sing and still is the best.

40.

Shun

Thursday, August 3, 2006 /

#37

I second that Brandy comment, Aphrodisiac was SO slept on. Even i hadn’t gotten it until i heard my friend bumping it, i just took it out of my cd player yesterday.

41.

Shun

Thursday, August 3, 2006 /

I’m glad she’s back in the game though….maybe she’ll sit lil’ miss hardship keyshia cole ass down since damn near everybody acting like they’re scared of this lil girl. Monica’ll go back-n-forth with her i’m sure.

42.

BEANS

Thursday, August 3, 2006 /

This does nothing for me.

43.

Sha

Thursday, August 3, 2006 /

Not feeling this song from Monica. I miss the So gone era. I loved every single of hers. And she used her vocals. This lil snap music era is getting old already. I also like her better with black hair. But the vid is cute.

44.

caff

Thursday, August 3, 2006 /

I can’t take the monotony! It’s so overwhelming! Light hair, snapping fingers, stunna shades, r&b blended with rap, lyrics about being in the club, rolling up on dubbs, popping bub, and jacuzzi tubs…AHHHHHHHHHHHHH!!

I wanna slit my fucking throat. Lupe where are you?

45.

Kendrick

Thursday, August 3, 2006 /

SHe so skinty!

46.

afro jamaicano

Thursday, August 3, 2006 /

i actually like the video version of the song better than the one that’s been going around on the net.

the only thing i wude caution her against is doing videos on sets like the other artists do. for example “hate it or luv it” was shot on a set and had all comuter generated grafix. i’d rather see this video shot in an actual club

also r.i.p 2 my dad who died lastnite @ 10 oclok lastnite

47.

M E RENEGADE

Thursday, August 3, 2006 /

THE VIDEO WAS ACTUALLY COOL, NOW THAT I HAVE SEEN IT THE SECOND TIME. I DON’T LIKE WHAT THEY DID WITH HER HAIR WHEN SHE HAS ON THAT HOT PINK NUMBER… I AGREE. SHE HAD GREAT DANCERS. I ALSO LIKED THE STREET SIGNS. I’VE TRAVELED ON BOTH OF THOSE STREETS. YA’LL KNOW I LIVE IN THE “A”…

I STILL CAN’T FIGURE OUT WHEN AND WHY ALL THE SUDDEN STARTED HANGING OUT W/ WELL-KNOWN DRUG DEALERS (DOPE BOYZ). WHAT’S UP W/ HER HANGING W/ CHYNA WHYTE. I ACTUALLY MET MONICA @ MAY DAY, WHICH IS HOSTED BY MY HOMEBOY “SIR CLASSIC”. SHE IS COOL, BUT SHE HAS THAT ATTITUDE LIKE SHE’S RUNNING THANGZ IN THE “A”!

I SEE CHYNA WHYTE IS OUT OF PRISON. SOMEBODY THAT KNOWS HER TOLD ME SHE GOT 10 YRS. I GUESS SHE GOT OUT ON “GOOD BEHAVIOR”…LOL!

48.

Shay

Thursday, August 3, 2006 /

Go Monica! Looking good doing the damn thing, people HATING cause the woman want’s to try something new? She’s been doing that same thing for years. Glad to see her try some new sh*t! F—- THE HATERS!

49.

2cents

Thursday, August 3, 2006 /

I can’t wait to hear some more songs from her album. I love ‘Sideline Ho’!

50.

M E RENEGADE

Thursday, August 3, 2006 /

THE MORE I THINK ABOUT IT, IT’S GOOD TO STAY OUT OF THE MEDIA, BUT I BELIEVE THAT IF SHE DID MORE, SHE WOULD HAVE MORE ALBUMS THAT (4). COME ON! SHE DEBUTED WAY IN 95″ AND ASHANTI IS ALREADY ON HER 4TH ALBUM AND SHE CAME OUT 02″. YOU DON’T HEAR ABOUT HER OWNING BUSINESSES, GRINDING IN THE STUDIO, APPEARING IN CAMEOS ON OTHER ALBUMS, MODELING, ENDORSING, OR MAGAZINES. NOT SURE WHAT SHE IS TRYING TO PROVE. NOT SURE AT ALL…

51.

leekagyrl

Thursday, August 3, 2006 /

The video is again, medio - I like Monica best when she singing ballads like “So gone over you” or ol’ school “don’t take it personal” that whole albulm was good. ME and my friends back in gradeschool would go around sining the hell out of Don’t Take It Personal…those were the days.

I wonder if is she going to rap on this albulm….

52.

delusional

Thursday, August 3, 2006 /

She said on Access Granted she just did the snap thing to rep ATL & DFB since she has known JD for so long, lighten up on M, I’m sure the rest of her CD will be straight; Sideline Ho was cute and her vocals are always on point.

Caff, just try some sleeping pills, lot less mess and we’ll catch you on the flip side. Peace out!!

53.

black_princess781

Thursday, August 3, 2006 /

song is fucking WACK but the video is ok i guess

54.

foxxy380

Thursday, August 3, 2006 /

@ #28, Why did u bring that song up “Just Got Paid”. Now I feel like i’m in the club (cause that’s the only time I hear it). Get it out of my head, get out, get out, get out!!! LOL

@ #46, I don’t know you but I am sorry to hear that. My condolensces goes out to you and your family.

Monica has been my girl from day 1. Love her, love her, love her. I like the video and the song. And I thought her dances was on point. She wasn’t trying to break it down, just giving us a little something something. I think she did a good job.

55.

foxxy380

Thursday, August 3, 2006 /

@ #50, yes you said all that but Monica is better than Ashanti anyday. Hell, my dog sings better than Ashanti. LOL

56.

Petition Please

Thursday, August 3, 2006 /

Okay now I know why this site hates on certain people so much. YALL GHETTO AS HELL!!!!!! Where is this petition? She has been in the game for over 15 years and she gonna deliver this for a first video after flops. She looks like a SMOKER!! Her lips are black, her skin is darker but not in a good way. She looks TOO SKINY!! She is acting so ghetto and the video is ghetto. The pink dress scene should have been deleted those legs. LOL!!! It was a HOT MESS!!! I couldn’t believe what I was seeing. She looked like a ghetto girl in a club. I don’t like this Monica. Bring back the talented Monica. All of JD’s fast songs sound the same. This beat is Grillz and Jacked Edge new song. This is HORRIBLE!!! Yall be the main ones talking about people and yall praising this wack ass video. This song and video is for someone new to the game not anyone at her level or age. I guess anyone under 20 would love this disaster. This will be a HIT on 106th. HA!HA!HA!HA Ghetto mess.

57.

brownsugah305

Thursday, August 3, 2006 /

I love this song I can see myself dancing to this in the club. But I don’t think that I like that sideline ho song too much. But I Love Monica always have keep doing your thang baby girl.

58.

........

Thursday, August 3, 2006 /

I prefer Keyshia Cole anyday.

59.

Brandy

Thursday, August 3, 2006 /

Sideline Ho is also a Ghetto mess. She is ghetto and her music is ghetto. I guess she doesn’t plan on selling any albums or get radio time. Not with Sideline Ho and we have enough Snap pop shyt in rotation. Stop lying this video and the new Monica is a HOT mess. And I can’t believe some said she looked Great. BULL SHIT. She looks like the crackheads on the corner.

60.

blackmoses

Thursday, August 3, 2006 /

#56 Here here preach it JUST ONE BIG HOT ASS MESS IT SO GHETTO ITS SICKEN

61.

phillylala

Thursday, August 3, 2006 /

The first thing that I said to my co-worker when I saw this was “It reminds me ALOT of the Solider video”.
And I see I’m not the only one who thought that!
Her tats are hot though! A tad bit ghetto, but she’s an entertainer, so I guess she can do that!
Anyway, her legs look funny as SHIT doin’ them dances!
Boney azz knees and shit!LOLOLOLOL

62.

foxxy380

Thursday, August 3, 2006 /

I just watched the video. I also saw it last night on Access Granted. The one scene I do not like is the scene where she is in the pink. She could have did without that. But other than that, it’s straight. I could see me jigging to that song in the club.

63.

foxxy380

Thursday, August 3, 2006 /

To all you’ll who think its ghetto. Tell me why you think that. I don’t see anything ghetto about it unless I’m ghetto myself and don’t know it. LOL!

64.

phillylala

Thursday, August 3, 2006 /

Petition Please said:This will be a HIT on 106th. HA!HA!HA!HA Ghetto mess

SOOOO TRUE!!!!

65.

mizzlizz

Thursday, August 3, 2006 /

afro jamaicano - i’m sorry to hear that. my condolensces go out to you and your family. keep your head up.

the video was ok. music is so redundant these days, isn’t it??

66.

Antwan

Thursday, August 3, 2006 /

I am glad to see Monica back in the game I was sure that her and Brandy had decided to give up and call it quits. People did sleep on Brandy’s last album. I think that the song was catchy and I agree will sell with the younger crowd. I too like the previous Monica hopefully she will have some nice material on the album but lets face it people artist are trying to make what they think will sell sl they can maintain their lifestyles. Very few artist are concentrating on being ground breaking or original but I wish Monica success

67.

blackmoses

Thursday, August 3, 2006 /

if any petition is needed is for monica to drop that ghetto mentality and go back to the old Monica I will be te first to sign it
who’s gonna strat the petition ?

68.

blackmoses

Thursday, August 3, 2006 /

#63 you answer your own question

69.

kandykane8816

Thursday, August 3, 2006 /

She’s very stiff in the beginning

70.

BO$$Y

Thursday, August 3, 2006 /

LMAOOOO @ her dancing she looks so stiff.but at least she tried

71.

jewel13

Thursday, August 3, 2006 /

Monica is my girl, but I expected a little more considering the length of time she’s been gone. She should’ve left the dancing to the pros and stuck with the beauty shots. This one should be her 3rd or 4th single but, I’ll have to hear more tracks before I label her a has been.

72.

ATL hoodstar

Thursday, August 3, 2006 /

I’m from the A but I agree the snap music is gettin a lil too much now. I guess if it sells they gonna make it. Anybody know where to get on of those tees with the hand making the A or the W on it? The guys in the back got them on.

73.

M E RENEGADE

Thursday, August 3, 2006 /

@ 55 BROWNSUGAR THE FACT THAT MONICA CAN SING A TYPHOON AROUND ASHANTI WAS NOT MY POINT. MY POINT WAS ASHANTI JUST CAME OUT 4 YRS AGO AND IS ALREADY ON HER 4TH ALBUM AND MONICA CAME OUT 11 YRS AGO AND IS JUST ON # 4. WE ALL KNOW ASHANTI, CIARA (MOST OF THE TIME), CASSIE, TEAIRRA MARI, & CHRISTINA MILLIAN (SOMETIMES) CAN’T SING…

74.

foxxy380

Thursday, August 3, 2006 /

#68 you still haven’t answered my question. Y do you consider this video GHETTO? You don’t know yourself that’s why you can’t really comment. And no I am not ghetto that was just a joke. But I do have a little thug in me. I have heard that if you look at me you won’t tell b/c I look like a pretty, innocent girl. But if you f*ck with me, that’s when thug come out.

75.

...........

Thursday, August 3, 2006 /

Please start a petition I would be the first to sign.

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