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MOVIE TRAILER: ‘PREMIUM’ DVD

Thursday, April 19, 2007

Reginald “Cool” Coolidge is a struggling actor, fed up with taking stereotypical African-American roles and waiting for his big break in a legitimate production. While working his day job, his ex-fiancée - and one true love - reappears after three years of silence. Discovering that it’s only 36 hours until her wedding to a local lawyer, Cool embarks on last-ditch attempts to win her back. In the process, he takes on the biggest “role” of his life, while also learning the secret to mastering his craft.

Written / Directed by: Pete Chatmon

Produced by: Pete Chatmon, Kevin Frakes, Lynn Appelle

Starring: Dorian Missick, Zoe Saldana, Hill Harper, & Eva Pigford

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This is a straight to DVD release that actually looks pretty good. Click here to purchase it and support our black actors and directors!!

137 CommentsCOMMENT?

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137 Comments


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76.

Holla

Thursday, April 19, 2007 /

Seen it!! Its Def. Boring!!

77.

oatsuzn

Thursday, April 19, 2007 /

Unless Zoe actually starts speaking in spanish in all of her roles how would the viewing audience know she was of Latin descent?? The look and the movie role has nothing to do with the actual person. lol god. When you watched Selena, did u say “why did she take this role? she’s not mexican”. Of course you didn’t, because she fit the part. If they had played Zoe opposite Will Smith in ‘Hitch’ instead of Eva Mendez, the viewing audience would view it as a Black male and Black woman in a romantic comedy.

The only Black Latina I can think of off the top of my head that is doing this is Lauren Vélez. All of her characters have been Latin, because she clearly looks it to the viewing public. If they tried to caste her as a ‘Sharissa Jackson’ all you Black women would be hating and saying “they couldnt caste a real Black woman for that role”. I mean c’mon now which way do you want it.

78.

MissEnvied

Thursday, April 19, 2007 /

this one ACTUALLY doesn’t seem as cliche as i thought it would be. i may check it out on on-demand lol!

79.

compton_chick23

Thursday, April 19, 2007 /

It’s not hating. The concept of the movie just seems played out. I’m all for black Hollywood getting more work but this movie is just not it. Spike Lee’s “Do The Right Thing” is a good example of excellent Black cinema with a interesting concept that wasn’t played out at that time. “Love & Basketball” was a really good romantic movie too. Movies like “Norbit” are the movies that are shaming black Hollywood (and yet people still went out and supported it because it’s supposedly black cinema) But this movie looks good though and it will most likely be better than all the terrible mess that’s been coming out.

80.

yeaboy

Thursday, April 19, 2007 /

# 3 Ms. S

she was born in america, her parents were born in d.r. she is african-american. do you know how many dominicans who are darker than her wouldnt even consider themselves black because they think being black is a taboo. zoe is black and she knows it! black is a race, hispanic/latino is a culture, spanish is a language, no one can be spanish!

oh and its funny in your 54th post you are now playing the victim lol you dont like being labeled yet your labeling zoe? why is she only allowed to play someone in a movie where the audience knows shes from hispanic descent?

81.

blackisbeautiful

Thursday, April 19, 2007 /

My bad Ms.S I thought you were making a race issue out of nothing because on these gossip sites it’s been a race war lately..but I understand what you saying..my bad girl!!!..I stand corrected..lol

82.

yeaboy

Thursday, April 19, 2007 /

lol zoe was born in new jersey
http://en.wikipedia.org/wiki/Zoe_Saldana
so the only person who needs to get their facts straight is you ms. s

83.

candace

Thursday, April 19, 2007 /

Actually it is a really…and i do mean really good movie. The acting is great. It makes fun of how HOllywood tries to stereotype black actors and it doesnt end in a way that you would think it would.Give it a try!

84.

nika

Thursday, April 19, 2007 /

Its amazing how people always turn even the smallest shit to racial issues. Let the girl be what the hell she is. If she says she’s black, she’s black. I dont see her having an issue with taking on black roles. If she did, do you honestly think she’d take the role? In time, she’ll be offered a latin role. It’ll come. There might be people out there that dont even know she’s half latina, for the simple fact that she doesn’t look mixed. She just looks like a carmel skinned black girl. With the exception of her hair. Her hair is kinda a giveaway.

Back to the subject at hand. Im always down for watching a movie. So I’ll check it out. Alot of ya’ll talkin about “I aint gonna waste my time watchin this dumb stuff….” Like yall really doin anything better with your time. I mean, how many of you are seriously doing something with it? Probably sittin on ya behinds texting ya girlfriends about some dude. (High school kids mainly)… So whats 2 hrs??

85.

Brownsugah305

Thursday, April 19, 2007 /

NOw I remember when I first started posting on CL about a year ago a post went up about zoe saldana and if I am not mistaken please correct me if I am wrong she said that she was not black but a latina or something to that affect and it sparked a huge debate that even I took apart of. SO I am shocked to see her play roles that were written for black women if she does not consider herself black??? I also remember learning a very good history fact on that post about why dominicans don;t consider themselves to be black. I really do need to check those archives.
P.S> I am not saying that she needs to diss her latina culture but she is still a black woman.

86.

nika

Thursday, April 19, 2007 /

And or the record, yes she was born in Jersey, but Wikipedia, isnt a good thing to use as a proof of resource all the time. Sometimes they are incorrect.

87.

nika

Thursday, April 19, 2007 /

That’s if she is even mixed.

Ahh hell, I dont even care. The girl’s gorgeous and talented. It is what it is….

88.

Ms. S

Thursday, April 19, 2007 /

#80

wasn’t labeling the girl….I said I’m tired of Hollywood doing it!

I think you need to look between the lines!

89.

Derrion

Thursday, April 19, 2007 /

this hav nothin to do wit this but i find it so funny that as soon as i go to bed n the day time dats when all stories come out but when i stay up and come to the website maybe every hour min dont shyt b on here

90.

ILLUSTRiOUS

Thursday, April 19, 2007 /

Question: How come CL is not posting about Ms. Vagina/PE-Nus Power??? Homegirl is blowing up. Ha! All my people who saw it know what I’m talking about.

91.

AFRICAN -(DOMINICAN)AND PROUD

Thursday, April 19, 2007 /

ZOE CAN CLAIM TO BE LATINA OR DOMINICAN IF SHE WANTS…BUT LET IT BE KNOWN THAT THE DOMINICAN REPUBLIC SLAUGHTERED OVER 10,000 BLACK PPL IN THE BEGINING OF THE CENTURY UNDER THE TRUJILLO GOVT…DO UR RESEARCH I WONT GO IN DETAILS…BECAUSE HE WANTED TO WHITEN HIS COUNTRY…SO THIS HAS A TREMENDOUS EFFECT ON DOMINICANS WHO ARE DARKER SKINNED..THE REASON WHY THEY DONT LIKE CLAIMING THEY ARE BLACK..THEY HAVE BEEN BRAINEDWASHED…THAT IS UNTIL THEY COME TO THE U.S.A OR OTHER PARTS OF THE WORLD THAT THEY REALISE THAT THEY ARE IN FACT BLACK…LOL THATS FUNNY CUS I HAD TO GO THROUGH THAT…THEREFORE, ZOE HAS GOT A REALITY CHK…EVEN HERE IN THE US..SOME SPANISH PPL ARE STILL AMAZED TO SEE BLACK PEOPLE SPEAK SPANISH WHATS UP WITH THAT!!!! ANYWAYS THATS MY 2 CENTS…THERE IS ALWAYS SOMETHING BEHIND THE MENTALITY SO LEARN THE HISTORY

92.

blackisbeautiful

Thursday, April 19, 2007 /

@ 90 ain’t ol girl the truth yes post her story concreteloop!!!!

93.

Chanté

Thursday, April 19, 2007 /

83. candace said:
Actually it is a really…and i do mean really good movie. The acting is great. It makes fun of how HOllywood tries to stereotype black actors and it doesnt end in a way that you would think it would.Give it a try!

>>>>>> That’s the first reason why I said I’d buy the movie, the reviews on amazon.com are great, they rated it 5 stars.

94.

nikkipoo

Thursday, April 19, 2007 /

Yeah, looks pretty good.

95.

RNB*MJ

Thursday, April 19, 2007 /

Looks good.

96.

Ms. S

Thursday, April 19, 2007 /

Well said #91, I respect your views.

97.

THE CL CHAT!!

Thursday, April 19, 2007 /

this movie does look good i just might buy it

98.

4Shizzle

Thursday, April 19, 2007 /

@85 yes Zoe said she wasn’t black but Latina. I do remember that. So, I guess she actually labeled herself. That kinda solidifies what Ms S. was saying. SHe latina, let her play a Latina.

@77 She doesn’t have to be speaking Spanish just for folk to know she’s Latina. That’s the purpose of Ms S. post. If they stop casting all the light-skinned Latina folk will be aware of the fact that Latinas aren’t just light.

99.

PLEEZE!!!

Thursday, April 19, 2007 /

Same story….different actors!!! ROBERT TOWNSEND ALREADY DID HOLLYWOOD SHUFFLE!!!

Can’t Hollywood come up with ANYTHING ORIGIONAL? It’s even more embarracing when a black film does the same type of immitation.

100.

txsupercutie

Thursday, April 19, 2007 /

This actually looks good to me. I’ve been waiting to see a nice romantic black film! I am always interested in seeing independent films like this one because it gives me the chance to see less known actors and actresses. It’s so nice to see some new faces for a change! Sometimes I get so tired of seeing the same 5 black actors and actresses in every movie!

101.

E$

Thursday, April 19, 2007 /

single ladies only, my treat ;)

102.

Greg Arious

Thursday, April 19, 2007 /

It could be a movie about Black martian lesbian zombies and yall would say, “Damn why black people always gotta play in movies about lesbian martian zombies?” STFU and just enjoy the movies. ALL movies nowadays are going to have similarities to others. This one seems fresh and new. I want to see it.

**Looking at #4**

103.

Naomi

Thursday, April 19, 2007 /

This is a GREAT movie!
My friend stars in it… MAJOR=)

104.

Nyland K. Kanku

Friday, April 20, 2007 /

I’m late but why and how did the race thing come up in this post?

105.

WANDSWORTH

Friday, April 20, 2007 /

the last 30 secs was the bomb!!!!

Okay seriously it looks okay…I’ll definitely support! If it’s got Hill harper in it, its all good with me!

106.

LOLA

Friday, April 20, 2007 /

ZOE LABELED HERSELF A BLACK LATINA. AND IF SHE DIDNT CONSIDER HERSELF BLACK SHE WOULD ONLY PLAY LATINA ROLES LIKE ROSARIO DAWSON IN THE 25TH HOUR. ZOE SAID SHE IS BLACK GET OVER IT!

107.

Nikki

Friday, April 20, 2007 /

Yea, it looks interesting. I’ll probably cop it.

108.

F0Cused23

Friday, April 20, 2007 /

I saw this movie and its not that good… Ends dumb too…

109.

F0Cused23

Friday, April 20, 2007 /

Between every cut they put a paragraph on the screen to tell u whats going on… This movie is all over the place. Don’t waste your money.

110.

JillyBean819

Friday, April 20, 2007 /

Finally, a nice love story (triangle) revolving around blacks that does not contain drugs, gang violence, or other negative stereotype.

Indepedent movies are the greatest. Just check out the IFC channel. They ALWAYS have a good movie on.

111.

F0Cused23

Friday, April 20, 2007 /

Jilly the movie does contain negative sterotypes… Cool comes to work late almost everyday. Also when he trys out for movie (in the movie) He can only get a part as a rapist or drug dealer. And he can’t even really get one of those gigs. He’s living with his mother…. i could go on and on… Eva (is terrible in the movie)… There are too many moments where it is silent for too long with nothing going on. I got this movie like 2 weeks ago from blockbuster.

112.

4shizzle

Friday, April 20, 2007 /

For those who says it romantic, its NOT. Just see the movie. Yeah its been done a lot of times but what movie hasn’t. Even cartoons are repetitive.
and STFU to whomever said Zoe is black. She SAID she IS LATINA! READ ALL OF HER INTERVIEWS…DAMN!
I don’t think anyone brought up the race issue with her and I’m not gonna explain again. And living under a rock, this is the US and everything is about race whether you like it or not.

113.

LOLA

Friday, April 20, 2007 /

I HAVE READ SOME OF HER INTERVIEWS AND SHE CLAIMS BLACK LATINA. SO STFU!!! AND SHE IS TOTALLY COOL WITH HER ROLE AS A BLACK WOMAN BECAUSE SHE EMBRACES HER BLACKNESS TOO. ZOE IS A BLACK DOMINICAN END OF THE STORY!!!! GET OVER IT.

114.

hormony

Friday, April 20, 2007 /

this is dump

115.

Brooke

Friday, April 20, 2007 /

I understand where Miss S is coming from with regards to them actually portraying Zoe Saldana as Hispanic instead of Black.

Hollywood always portrays ethnic actresses as mixed or white looking, i.e. the chinese actresses like ziyi zhang are light skinned chinese, the latin ones always look practically white like eva longoria or salma hayek and so do the black ones like thandie newton and vanessa williams.

I think Ms S was making the point that not all latina’s look white/fair like Salma, some look practically black (and are) thus Hollywood should take that into consideration.

Zoe said in an interview that she doesnt want to be regarded as a “black actress”, but i dont understand why she then goes and acts in “black films”, thats kinds of non-sensical to me

The film looks good, a different story line i might see it if it comes out in the UK

116.

compton_chick23

Friday, April 20, 2007 /

Some of y’all need to calm ya asses down over all this racial nonsense. It is not that serious! Either you like this DVD called “Premium” or you don’t. Either you don’t like Zoe Saldana or you do. Ain’t no need trying to argue over what her race is. Point is Angel wants you to support it.

117.

BAM BAM

Friday, April 20, 2007 /

@ #63

It’s all part of the fun, hon.

118.

4shizzle

Friday, April 20, 2007 /

@113 beocth eat a dick…the key word is LATINA! That her friggin point!

119.

BAM BAM

Friday, April 20, 2007 /

@ #63

………referring to your statement that people stay hatin’ on this site, of course :)

120.

BAM BAM

Friday, April 20, 2007 /

@ #116

Ok, teacher!!!! :)

121.

LOLA

Friday, April 20, 2007 /

118. 4shizzle said:

@113 beocth eat a dick…the key word is LATINA! That her friggin point!

^^ BITCH SUCK A COCK. THE KEY WORD IS BLACK THIS IS AMERICA WHERE RACE MATTERS BEEEEEEEYOTCH!!!!!!!!!!!!

122.

UP

Friday, April 20, 2007 /

when are yall gonna update??

123.

Ukarema

Friday, April 20, 2007 /

Yea I saw this, the movie has its moments. Mos def the movie is original and much different than your ‘typical’ black movies. But the script has too many plot holes. And the ending will have you scratching your head.

But I definetly like the vibe of the film, the cinematography & score were excellent.

124.

blessedone

Friday, April 20, 2007 /

I swear fo Lord race come up on this board more than a little bit. Why did that have to be the first comment? I read everyone’s justifications for their responses…well most of them anyway, and I’m glad ya’ll cleared up some of the issues. Plus, ya’ll should be happy Zoe’s not trying to be someone she’s not like J. Lo. She only recently went back to her Puerto Rican roots.

But anyway, I think the movie looks good. I’m sure I’ll rent it. I love Zoe. I think she’s a great actress. And I did the indie scene. A lot of those movies are better than what’s released by hollywood.

125.

Cherry

Friday, April 20, 2007 /

THIS IS AMERICA IT WAS BASED ON RACIAL THEORIES…. DONT ACT LIKE EVERYTHING IS COOL WHEN IT IS NOT…

126.

southern_queen

Friday, April 20, 2007 /

I like Hill and Zoe

Eva, I guess is serious about acting,this makes her 3rd…(I’m guessing acting gig)? She was funny in that wack ass movie “Crossover”…I’m still mad I paid to see that when first came out. It’s was my daughter birthday-so it’s was her call! :)

Now where has Sean Nelson been?…I haven’t seen him since the HBO sereis “The Corner”,now if somebody could find “Cain”(Tyrin Turner) from Meance To Society”.

127.

Pete Chatmon

Friday, April 20, 2007 /

I wrote, produced, and directed this film and it took over 7 years of straight hustle to get it all produced. Independent of the hollywood system. It took that long because it’s not the stereotypical film that shows the negative aspects of our lives. Let me tell you, films like Soul Plane and other films you might complain about get funded by the studios quickfast. I know because I turn down offers to do that kind of bullshit. This is a business y’all and to continue to make different types of films with black actors you have to make a trailer that makes the film somewhat relatable to the widest audience. Anyone who judges a film by the trailer itself, especially something with black faces and hints of a different perspective should know that marketing people are often scared to market ANY film on it’s true merits. It’s a shame that all these posts are quick to hit the racial element about Zoe’s heritage or pan the film without seeing it. Whether or not the negative posters on this site see Premium or not, which I have no control over and can’t be concerned with, it should be known that this film was created for one reason: to show another side of the black perspective with black characters in a universal story that can be enjoyed by anyone (if it’s something they’re willing to open themselves up to). The films for which you readily and easily spend your hard earned dollars (or your parents) DO NOT have your perspective, perception, or image under any consideration. As far as the plot and other elements, not every love story has to end the same way, nor be filmed the same way, nor pander to the least common denominator of how non-black people view us. Let your expectations go of the films that you’ve seen before or what you think this film might be and judge it on its own merits. It’s no wonder we have the same type of music…movies…clothing…etc marketed to us when you read a string of posts like on this site. If I were a studio I’d be hesitant to make anything remotely smart too because “they obviously don’t want that”. We can have range y’all, and different tastes, and all that shit can work. Peep my website at http://www.double7film.com, view the other films I’ve done by clicking on “Spotlight” and then “Films” and then tell me if you think my shit is typical. I’m riding for the cause to get the real stories out there. Anyway…to y’all who have seen the film, good looking out, and spread the word. Be easy…

128.

MS1DERFUL

Saturday, April 21, 2007 /

#3.. She is a BLACK Dominican. Never heard of ‘Hispanola’…the Caribbean Slave trade??..
Even wonder why some Dominicans and Puerto Ricans look ‘black’…its because ..uh… they ARE.
Ignorance is a sin. Their ancestors are AFRICAN…

129.

MS1DERFUL

Saturday, April 21, 2007 /

^’were’ African

130.

boombox

Saturday, April 21, 2007 /

yes, please!
dorian is fine.

131.

Chanté

Saturday, April 21, 2007 /

@ PETE, please don’t let the few negative comments give you the impression that most of us are fans of Soul Plane. Most of us couldn’t care less about that or Norbit. I commend you for doing something different! I saw from the trailer that it talked about the problem of stereotypical roles given to blacks in Hollywood, good theme! This movie deserves to be supported and I’ll spread the word.

132.

Ms. S

Saturday, April 21, 2007 /

I swear, nobody read what the hell I said….I was criticizing the demographic the hollywood holds in this country that is yet another bashing towards all black women! Zoe Saldana is an example of that! Being cast for her appearance! I NEVER said she wasn’t a black Dominican! I’m tired of Hollywood creating these stereotypes. Yet once I said this, people on this blog, want to attack and say that it’s ignorance or an uneducated assumption. No it’s not? Why can’t I have these questions?

# 128…never commented on her not being black…READ THE COMMENT BERFORE YOU COMMENT!!!!! I was criticizing the demographic of the Spanish woman in this country! Zoe has represented the Afro Latina hard and I love that…but I hate that you can’t say her name in the same sentence as Jlo, Jessica Alba, Selma Hayek or Penelopee Cruz, America Feerera, Michelle Rodriguez etc.

If nobody didn’t understand that when the comment was read…..then ya’ll must be really be blind!!!! It was pro-black comment, not questioning this girl’s identity.

128…your right ignorance is bliss!….You should listen to what you say sometimes!!!! It might keep you from saying stupid things!

133.

Jeans

Sunday, April 22, 2007 /

I have this movie and I really liked it. I usually don’t even like lovey dovey movies but this one was pretty good. I loooooove Hill Harper so I couldn’t just leave it in the store.

134.

material gurl

Sunday, April 22, 2007 /

Uhhh…hate to be the bearer of bad news but this has been done before minus the whole extra (irrelevant) love story. Did anyone ever see a movie called “Hollywood Shuffle”? That explains why this is straight to DVD because they wanted to avoid a copyright infringement suit!

135.

Lolita

Monday, April 23, 2007 /

Three words: Hor-ri-ble!!!!
rented the DVD this past weekend and could not get past the first 25 minutes. Total waste of $4.00. Probably one of the WORST black movies I have ever seen.

136.

F0Cused23

Monday, April 23, 2007 /

PETE… I didn’t like that after every scene you had to be reading a paragraph. I mean it was OK… I mean I did watch the whole thing. The ending made it worse because thats what really makes a movie… And nothing special happened. Nothing to remember. That’s whats up that you wrote produced and directed the film. I kinda feel bad for saying negative stuff about it. It’s def something to be proud of since you did everything on your own. Maybe I’ll go buy it now. ( i rented it when I saw it)

137.

Pete Chatmon

Monday, April 23, 2007 /

131 Chante … thanks for the support.

135 Focused23 … no worries on any of the comments, it’s all good. That’s what forums are about and I’m just the kind of cat to throw my hat in the ring too. I knew this film wasn’t gonna be for everyone. The only thing that’s frustrating is some people don’t know film history or see movies from all over the world to have a realistic reference point for the many different types of stories that are possible. Just because something isn’t for you doesn’t mean it isn’t good. You may hate classical music but you can’t say it’s not an art. Same applies to the knee-jerk proper cats who find no value in hip hop. Black folks need to allow more examples of our life to exist in the worlds of film, tv, radio, stage, magazines, literature…all of that…if we even expect to be seen as anything more than a monolithic race of people.

As far as nothing really happening in the movie, I think that all depends on where you are in your own life. I’m 29 years old, and while I don’t know how old anyone on this site is, I know people my age, older, and even younger who relate well to the fact that you can learn a lot from a relationship and ironically not be meant to share what you learn with that person. That’s a lot of what the film is about and that’s a bittersweet part of growing up. Maybe it’s an age group thing but that is specifically what people relate to at the ending of the film. They have a real person from their lives to place those emotions on.

If you do cop the DVD, I sincerely appreciate it. And I thank you for your comments. I hope as time continues maybe some of y’all will revisit the film and see what we were going for. It seems that the white critics are more concerned with us having more artistic voices out there than we as a people are in some regards, and unfortunately that’s pretty sad. If you check rottentomatoes.com, a site that LOVES to trash movies, you’ll see we have the very rare 100% approval rating for Premium. In the meantime, all the best with whatever you’re doing and don’t stop until you’re living life the way you’ve always dreamed.

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