BEYONCE THE NEW FACE OF ARMANI FRAGRANCE
Thursday, May 10, 2007

Beyonce Knowles and Giorgio Armani back in ‘03
Add this to Beyonce long-ass venture list. Giorgio Armani announced Today that Beyonce Knowles will be the face - and the voice - of his next women’s fragrance, called Emporio Armani Diamonds, due out in the fall.








290 Comments
COMMENT PAGES: [1] 2 3 4 » Show All
1.
JASMINE
Thursday, May 10, 2007 /
no one cares
she needs to take her wannabe latina ass somewhere and retire ALREADY!
2.
MiMi
Thursday, May 10, 2007 /
I forgot about that Tommy perfume she had
3.
MJ*RNB
Thursday, May 10, 2007 /
Oh boy… the craziness will soon follow.
Anyways, good for her, we can expect a song from this.
4.
Megan
Thursday, May 10, 2007 /
So proud to see a beautiful, classy lady do good. She deserves all her successes. Go girl.
5.
MJ*RNB
Thursday, May 10, 2007 /
Well, Jasmine has broken the new gate lock for the hounds.
6.
Michology
Thursday, May 10, 2007 /
DOES SHE EVER STOP !!!!!!!!!!!!!!!b B B Bb b EVERYWHERE
7.
darkaqua_30
Thursday, May 10, 2007 /
wait a minute…doesn’t she have true star??? lord have mercy…won’t she just get her own deal like j. lo. can she go away and let kelly get some kind of shine…just for alittle bit? a teensy bit??
i’m just sayin’
8.
theboyabouttown
Thursday, May 10, 2007 /
I am glad to see that Aretha Franklin is staying in the game. Go head girl!
9.
blk dds
Thursday, May 10, 2007 /
I wonder what happened to her Tommy Hilfiger line as well? @#2
10.
LadyCole
Thursday, May 10, 2007 /
well said megan, i agree.
11.
silly chilly
Thursday, May 10, 2007 /
good for her! don’t hate!
12.
woode29
Thursday, May 10, 2007 /
Will one of you deranged B-Stans do us all a solid and take this chick out like Selena? Please!
13.
heyfranz
Thursday, May 10, 2007 /
Go B! Go B! You go girl. Get yours!!! Hottest chick in the game
14.
memyselfandI
Thursday, May 10, 2007 /
B- is doing it right by making sure her money comes from more then one source. Do not hate on her. I love that video with her and Shakira, and I do not like Shakira’s voice. Its wierd that they look so much alike. Six degrees of separation is not just a theory. I guess that means the House of Deron will not be putting out a fragrance anytime soon. And if B reads this Blog can you please put less accessories on your clothes and keep it simple. Try to find inspiration in the classic looks of Calvin. PLEASE! That gawdy stuff is so not cute. Its for the tasteless hoodrat, better known as bouseghetto. I would like to support but not with outfits that I need instructions for and shades to wear because of the glare on the sparkles and fake metal. Its so not cute.
15.
KiKi
Thursday, May 10, 2007 /
Beyonce is doing her thug-thizzle! This girl has too many endorsements. She just keeps making more and more money. Why are so many people hating on her??? Let her do her thing! I don’t any of you with huge endorsements and multi-platinum singles and albums.
16.
vandy
Thursday, May 10, 2007 /
B stay grindin. she knows where the fu^& the money is.
17.
BashyBoo
Thursday, May 10, 2007 /
OH HELLS NO!! JUST WHAT I NEED MORE BEYONCE WTF! ANYWAY CONGRATS TO HER ASS
*GROWLING* she looks fierce in that pic…
18.
MAI03
Thursday, May 10, 2007 /
I remember an interview Bey did a few years back when she was still with Destiny’s Child. And she said that by the time she gets 30 years old, she does not want to work anymore. So I think she is everywhere doing everything making that money for that reason alone.
19.
getmebodied
Thursday, May 10, 2007 /
GO ON HEAD BEE WIT YA BAD SELF!!!!!! @@@@@@*9DDS, I LOVED HER “TRUE STAR+ FRAGRANCE, I WENT TO MACY’S A COUPLE MONTHS BACK AND THE MAN TOLD ME HER FRAGRANCE GOT DISCONTINUED….I DUNNO
20.
theboyabouttown
Thursday, May 10, 2007 /
In all sincerity, I think Armani could have done better.
Beyonce does not have an Armani sensibility. You know when you think of Armani you think of classic, a little minimal always sharp.
What you don’t think of is some wild country woman stomping through fields talking about some “Deja Vu” gyrating to the cricket’s mating call.
21.
blackisbeautiful
Thursday, May 10, 2007 /
Wow this thread will reach about 200 post..that dress Beyonce got on looks really cheap..wasn’t doing you any justice girl…she needs to take a break and come back with some grown folk music not this freakum dress shit..although it was cute and catchy…but you are 25 now!..need to do something else but you still a talented woman and keep making money..lol
22.
lexie
Thursday, May 10, 2007 /
@ 12
u seriously need help because u should never wish death upon anyone no matter how bad u dislike that person and you callin her fans deranged but u talkin like that yea ur tha one that sounds kinda cookoo but yea anyways im happy for her she is always on her grind keep doin u mama
23.
TOO TOT
Thursday, May 10, 2007 /
I AM SO GLAD B KEEPS COMING WITH IT~ IT IS SO FUNNY TO SEE OUR OWN PEOPLE HATE ON HER…TELLING HE RTO GO AWAY~ HA
YALL KILL ME. INSTEAD OF BEING SUPPOTIVE . YOU HAVE GREEN IN YOUR EYES.
BEYONCE YOU DONT NEED TO GO ANYWHERE. KEEP COMING WITH NEW SHIT AND KEEP GIVING THESE O’S A REASON TO HATE…SOMEONE SAID TO GIVE KELLEY TIME TO SHINE…THATS NOT B’S JOB..IF KELLEY WANTS TO SHINE SHE HAS TO MAKE THAT HAPPEN FOR HERSELF (AND MAKE SOME BETTER MUSIC) ..I LUV KELS 2 THO
24.
miss thang
Thursday, May 10, 2007 /
theboyabouttown said:
——————————————————————————–
I am glad to see that Aretha Franklin is staying in the game. Go head girl!
——————————————————————————–
LMAO no you did not go there. I have always said when she gets knocked up its over!
25.
Comments will be moderated and obnoxious or promotional comments may be removed. If your comments are excessively inappropriate or you question why a comment was removed, YOU WILL BE BANNED. If you continue to post comments that have nothing to do with th
Thursday, May 10, 2007 /
she is getting bigger by the second
again i ask
for the males in the house, can some1 please tell me the rationale behind wearing your pants below your bum, i really wanna know, i’m a guy who doesnt do know why and i dont do it but maybe it gives yall some advantage tell me please i hear it originated from jail where i guess they may be advertising they’re booties but yea please can some1 tell me?
for the males in the house, can some1 please tell me the rationale behind wearing your pants below your bum, i really wanna know, i’m a guy who doesnt do know why and i dont do it but maybe it gives yall some advantage tell me please i hear it originated from jail where i guess they may be advertising they’re booties but yea please can some1 tell me?
for the males in the house, can some1 please tell me the rationale behind wearing your pants below your bum, i really wanna know, i’m a guy who doesnt do know why and i dont do it but maybe it gives yall some advantage tell me please i hear it originated from jail where i guess they may be advertising they’re booties but yea please can some1 tell me?
for the males in the house, can some1 please tell me the rationale behind wearing your pants below your bum, i really wanna know, i’m a guy who doesnt do know why and i dont do it but maybe it gives yall some advantage tell me please i hear it originated from jail where i guess they may be advertising they’re booties but yea please can some1 tell me?
for the males in the house, can some1 please tell me the rationale behind wearing your pants below your bum, i really wanna know, i’m a guy who doesnt do know why and i dont do it but maybe it gives yall some advantage tell me please i hear it originated from jail where i guess they may be advertising they’re booties but yea please can some1 tell me?
26.
ZEE
Thursday, May 10, 2007 /
Will someone else please come along and take the spotlight!!! I can’t take no more!!! AWH!!!!!!!!!!!!
27.
getmebodied
Thursday, May 10, 2007 /
LOVIN DAT FREEKUM DRESS!!!!!
28.
MJ*RNB
Thursday, May 10, 2007 /
Woode29, forgive me for intruding, but your comment about the Beyonce/Selena thing was in poor taste.
29.
blackisbeautiful
Thursday, May 10, 2007 /
@ 18 I agree I think that’s why she is doing that and that’s not a good plan to be pverexposing yourself soon we will hear reports of her endorsing in Popeyes Chicaen and making more money..lol
30.
diva
Thursday, May 10, 2007 /
true star gor discontinued - ha haha… cause it didn’t sell - garbage…
go away already - where’s kelly - aint her album out soon - damn!!!!
31.
lala
Thursday, May 10, 2007 /
GO B
go b
yeah she grabs another one! man she can retire at 30 like she wants…haha people are so vindictive! why you mad at her for being in the limelight? Brittany is in the gossip columns all day and aint did shit. B WORKS HARD 4 HER MONEY..If you dont want to see her anymore..turn off the tv or DO SOMETHING SO U SHINE
32.
INDUSTRY INSIDER
Thursday, May 10, 2007 /
@14 ME MYSELF AND I,
I mean come one man, this smells of OVEREXPOSURE. This girl has had one fragrence with Tommy now jumps to another Designer. She does so much too much. She is everywhere, her relationship, her drama, peta, touring, new music, scandal with desiree and her clothing line….whew! I mean how much money do you think her and Jay-Z really need. He is worth a gazillion she is still living of Detiny’s Child cash, develop some artists, write and help promote Ns Kelly or Michelle the way Oprah endorses others.
Byonce is like Kobe with the Lakers, a ball hog, loves the lime light. Her parent I feel are partly to blame, just working her ass overtime………
33.
Emerald
Thursday, May 10, 2007 /
I know some people critize Beyonce for doing too much but wouldnt you want to be the best at what you do? Dont you go to school so that you can be the best at your carrer? I think so.. Beyonce just happens to make something that she loves a career.She is very lucky to have found something that she loves.Everytime I see Beyonce doing a new music video or promoting a album or movie, you can tell that she really sincerely loves her job, and to tell someone to stop what they love is unfair.
34.
blackisbeautiful
Thursday, May 10, 2007 /
@ 18 I agree
35.
woode29
Thursday, May 10, 2007 /
@ The Boy abouttown..
So true, could have made a much better choice. She’s a hot mess.
@Lexie
Whatever, the chicks not getting fat off my pockets.
36.
INDUSTRY INSIDER
Thursday, May 10, 2007 /
COME ON PEOPLE LIKE JAY Z SAID IN “LOST ONES”
“…FAME IS THE WORST DRUG KNOWN TO MAN, WORSER THAN HEROIN….”
HIS “BEST CHICK IN THE GAME” IS ABOUT TO OVER DOSE.
37.
Dimples09
Thursday, May 10, 2007 /
I am so sick and tired of Beyonce. Yes I’m happy that the girl is gettin her paper but she can barely talk, let alone read and i hope she ain’t tryin to act (PLEASE GOD NO)…
Take a break B, listen to LaToya and Kellie and keep holding Jay’s boys while rhianna holds down the lips.
P.S. Shakira is so much sexier than Beyonce…she’s natural and made beyonce look like she was bout to pop her back outta socket.
38.
Dereon
Thursday, May 10, 2007 /
CONGRATS BEYONCE, I LOVE YOU VERY MUCH. CONTINUE TO MAKE MONEY LIKE SOME OF THESE PEOPLE WISH THEY COULD. SEE YOU IN CONCERT ON JULY 28TH!
39.
uptowngirl
Thursday, May 10, 2007 /
Say what you want but you can’t knock her hustle. She stay about her business. Get um B.
40.
Lashonda
Thursday, May 10, 2007 /
hmmm armani perfume huh bey?………..stinks of overexposure to me
41.
Mystic Flower
Thursday, May 10, 2007 /
Some of yall got hate in ya blood! This chick aint kill nobody or got arrested for DUI like some other dumb people her age! *cough*Parasite*cough* , at least we are hearing good news about one of our own!
Go head Bee, make that paper mama!
42.
guccigirl
Thursday, May 10, 2007 /
OKAY…to be honest I am a little tired of Bee too but you cannot deny that she is really out there doing her thang. So you have to give props where props are due!
43.
uptowngirl
Thursday, May 10, 2007 /
I know we all make jokes but it’s some serious other ish to wish somebody dead. (in my best Flav voice)WWWWWOOOOOOOOOWWWWWWW!
44.
ebel7
Thursday, May 10, 2007 /
Beyone is a very lucky and blessed young lady.
At her age, she is doing great things,well grounded and has the full support of her family…….That’s pretty impressive!!!!!
We just can’t get enough of her……lol
45.
ZEE
Thursday, May 10, 2007 /
#36 you are so right!!!!
#38 Please STOP!!! Get off B’s Jock!!!
46.
Ne'
Thursday, May 10, 2007 /
WOW go ‘head Miss beyonce. She is making major moves. Making butter off these blood suckers… She’s a Hustler and I so respect her for that. Getting money will never get old. Call her over exposed if you want to… Baby girl is doing the damn thing, and she’s only 25.
WORK IT BITCH! LMAO
47.
Quietstorm
Thursday, May 10, 2007 /
I’m starting not to like Bey. I understand doing your best and making it to the top but she is coming off as selfish by trying to take on EVERYTHING. I will be so glad when she takes a vacation.
48.
new yorker
Thursday, May 10, 2007 /
all i know is i won’t be buying the fragrance, i never bought her albums, etc. the only thing i did that helped her was watch dreamgirls so i’m straight. if u stans want to be fooled into spending your $ go right ahead
49.
Long Hair Beauty
Thursday, May 10, 2007 /
As sick as I am of seeing her everywhere I look, Shes makin that money. I cant hate on someone makin cake. If I was her, id be doin as much as I could to make millions too. So more props to her. Shes makin more money than any of us will ever dream of!
50.
JRochelle
Thursday, May 10, 2007 /
Wow, Beyonce overload! She is EVERYWHERE lately.
51.
Apples
Thursday, May 10, 2007 /
So I see she kick tommy to the curb for now. Well tommy Hilfigure was a racist pig anyway. Onk!
52.
woode29
Thursday, May 10, 2007 /
@ DIMPLES
“Take a break B, listen to LaToya and Kellie and keep holding Jay’s boys while rhianna holds down the lips.”
Damn…laughing so hard my eyes are tearing..
53.
INDUSTRY INSIDER
Thursday, May 10, 2007 /
TO ALL STANS AND BEYONCE LOVERS:
DON’T Y’ALL WISH SHOE WOULD RELAX TAKE A BREAK OR SOMETHING. THRE IS NO ONE NEW COMING OUT, RECORD COMPANIES ARE NOT WILLING TO TAKE A RISK ON BREAKING NEW ARTISTS (WHAT WITH PIRACY DIGITAL DOWNLOADS ETC AND DROP IN CD SALES), SHE’S LIKE THE ONLY GOLDEN EGG, SHE EVEN TRIED TO CROSS OVER AND GET LATIN MONEY BY DOING SPANISH SONGS AND PAIRING WITH SHAKIRA, YEAH GET YOUR MONEY AND USTLE, BUT COME ON YOU NEED TO TAKE A BREAK AND LET PEOPLE MISS YOU AND GET TO LIKE YOU……….
I KNOW YOU PEOPLE FEEL ME NO MATTER HOW MUCH YOU ARE LIKE “GON GIRL”. IT IS SOMETIMES NICE FOR PEOPLE TO MISS YOU AND THEN COME BACK WITH SOMETHING FRESH AND INNOVTIVE, LOOK AT USHER’S CAREER OR SADE FOR EXAMPLE. JUST EVERYWHERE FOR BEING EVERYWHERE’S SAKE!! THERE IS LIKE NO ALERNATIVE FOR US AS THE PUBLIC REALLY, WE ARE SOLD BEYONCE SOMETHING R ANOTHER 24/7
54.
Apples
Thursday, May 10, 2007 /
Lmao at 29. I wont comment any further!
55.
Quietstorm
Thursday, May 10, 2007 /
On second thought……
Isn’t Armani like a competitor of hers? How is she going to be the face for Armani when she has her own fragrance?
56.
BK
Thursday, May 10, 2007 /
That dress she’s wearing is Armani. She’s been working with him a lot lately, so I’m not at all surprised at this partnership. She wore his designs to almost every awards show she attended this year. I for one applaud a sista doing well. As for the Selena comment, that was just plain hateful. Why don’t you go do you, and stop reading every Beyonce post that pops up on the Loop, since you are so sick of her? And as for Kelly, Kelly doesn’t deserve any shine if she’s not gonna even promote herself. I root for her everytime she has an album coming out, but no one should be a bigger fan of you than you. I honestly believe that Kelly would be content to get married and have some kids, and never have another solo album again. I think she’s content being a former member of Destiny’s child, and Beyonce’s biggest cheerleader. Point blank, Kelly needs to step her game up, and until she does, I have no choice but to believe that she is content living in Beyonce’s shadow. I mean, really—Kelly is just as beautiful as any of these other little half to do female artists, and has twice the vocals of most, but somehow, she still has no success. I blame her! Not the management, marketing, or Beyonce, but KELLY!
57.
Apples
Thursday, May 10, 2007 /
By mad # 12
58.
Coko
Thursday, May 10, 2007 /
Do the damnn thang…no such thing as too much damn money…work it while u can…
59.
melisus
Thursday, May 10, 2007 /
SHE IS SOOOOOOOOOOOOOOOOOOOOOO OVERRATEDDDDDDDDD AND TIRING I KNOW JAY IS TIRED OF HER TOOOOOOOOOOO!THATS WHY HE GOT HIS BABY MAMA IN TRINI AND HIS BAJAN CHICK RIHANNA TO SLIDE IN WHEN HE WANTS.HE LIKE THEM ISLAND CHICKS WE GOT THAT POWERFUL PUSSY! HA
60.
kenyanpebbles
Thursday, May 10, 2007 /
WHAT HAPPENED? CL IS ON MAD PMS TODAY.
61.
MJ*RNB
Thursday, May 10, 2007 /
Glad to see Melisus doin’ what she does best.
62.
Mz. Juicee
Thursday, May 10, 2007 /
GO AWAY!!! damn!
63.
PrettyGirl86
Thursday, May 10, 2007 /
Go Bee! I’m so happy to see “one of us” holding it down in the entertainment biz. It’s too sad that “we” are the very ones that tear each other down, that’s why “we” can never succeed as a whole SMH…
As for overexposure, no one said sh*t when Britney Spears, Paris Hilton, and Anna Nicole were blown up. Bee actually has talent, and she’s constantly criticized.
As for Kelly not getting her shine, she is a grown ass woman and can make her own decisions. If she wanted to be as successful as Bee, I’m sure she could. But obviously she hasn’t put in the work, or she enjoys being in the background.
64.
Mz. Juicee
Thursday, May 10, 2007 /
I agree about her being overrated!! I love me some Beyonce musically but she needs to disappear for a while every time I turn around…THERE SHE GOES
ugh I’ve died from a damn Beyonce overdose
Make the money but do the shit behind the scenes
65.
Comments will be moderated and obnoxious or promotional comments may be removed. If your comments are excessively inappropriate or you question why a comment was removed, YOU WILL BE BANNED. If you continue to post comments that have nothing to do with th
Thursday, May 10, 2007 /
beyonce always gets ppl blood boiling LOL
but what was she supposed to do turn down armani…i mean would you turn down more money
i dont think she necessarily selfish
ppl wanna use her, she wanna make money, and well thats how it begins…
66.
Ne'
Thursday, May 10, 2007 /
Its too much money in the world to get for one person to be called selfish. Hell She needs to open up a restuarant… Let me stop for Matthew Knowles reads this and a Bootylicious diner opens in houston.
If so I want my money.
67.
theboyabouttown
Thursday, May 10, 2007 /
Emporio Armani is having an identity issue and this is not helping- along with those crazy price pints.
I use to wear it way back when I rocked Armani Exchange, which was years ago.
They are trying to pick up their fragrance business, but Beyonce is a complete turn off.
I mean the last thing young, hip and in the know folks like me want is to see some more Beyonce. So this will not make me want to walk into Emporio.
Kelis put it best, the only thing decent about Beyonce is her shoes. Yes, Kelis said it on AOL VIDEO. The rest is just a matchy-matchy mess.
Sorry, Armani you should find the receipt for this Beyonce piece and return it immediately.
68.
kenyanpebbles
Thursday, May 10, 2007 /
@33. Emerald. I agree with you even tho i’m dont really care about beyonce, but as long as it’s CL, no one aint got no love. not even for BEYONCE!!
69.
Have Not Thought Of A New User Name
Thursday, May 10, 2007 /
What happen to True Star?
70.
Comments will be moderated and obnoxious or promotional comments may be removed. If your comments are excessively inappropriate or you question why a comment was removed, YOU WILL BE BANNED. If you continue to post comments that have nothing to do with th
Thursday, May 10, 2007 /
bootylicious diner
i’d dine there LOLLLL
71.
FLY704
Thursday, May 10, 2007 /
Money is money, who in their right mind is going to turn down more of it?
72.
Yeah Right
Thursday, May 10, 2007 /
@47 You and everybody else who claim to be tired of her could of just skipped this post but instead you CHOSE to stop. And maybe yall didn’t read that HE chose HER. So is she suppose to turn it down cause yall tired of her? Yeah right. Get over it and stop hatin(yes you are hatin). And from the way Angel worded it she seems to be “tired” of her too but she posted it anyway so yall can talk away and help HER make money. But whatever keep on hating and CONGRATULATIONS B!
@Woode we all know you obsessed with Rihanna and mad that she won’t EVER reach real Superstar status therefore you continuously diss Beyonce.I see right through you boo but thats all good too.
73.
bill
Thursday, May 10, 2007 /
Question: Why doesn’t Beyonce have her own Fragrance/Perfume ?????
Trina Has HER own Perfum (Smells like Fried Fish, Newports, & Old Stinky Hot Dog Water)
So does Elizabeth Taylor, and a bunch of other Woman……
74.
melisus
Thursday, May 10, 2007 /
Whatever MJ RNB you love it.*In NY’s voice* I’m fabulousssssssss!lol
75.
queshia
Thursday, May 10, 2007 /
Go ahead beyonce they just love that high yellow heffa.
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