BEYONCE, NEW FACE OF AMERICAN EXPRESS
Monday, August 6, 2007
PHOTOS: SPLASH
Above are a few candids of Beyonce filming her American Express commericial in New York City earlier today. If you didn’t know, Beyonce, 25, will be the latest celebrity spokesperson for American Express to help pitch their gold and platinum credit cards. Former representatives include Ellen DeGeneres, Tiger Woods, Kate Winslet, Robert DeNiro, and Venus Williams. The campaign is reported to be worth several millions of dollars and scheduled to launch in late 2007.
American Express is also a sponsor of the Beyonce Experience Tour. Here is what an A.E. insider told OK! Magazine,
“She’s a role model for so many young people,” says an insider. “She has tremendous cross-over appeal the same way Tiger does. She’s an inspiration for lots of people. She’s a great fit for American Express.”
You can’t even hate. Go Beyonce!








199 Comments
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151.
bailey
Tuesday, August 7, 2007 /
She looks beautiful and I am very happy for her-when big names like american express what you to endorse their products you are obviously doing something right-and it’s definitely not just because your pretty-
there are a million beautiful people they could have asked-it’s obvious this woman’s successful career and the fact that she serves as a role model and comes from a strong family background were probably the determining factors that landed her this gig!
You can hate all you want but the people who matter the most-the ones with the power to make major decisions and the ones who pay big bucks- obviously like this girl!
when you are making moves like this-you can tell the haters to kiss your ass-in private of course-we don’t want to ruin that good girl image.
Beyonce is laughing the longest and the hardest-and that’s to those who thought her fall was so damn funny-
152.
QueenBee
Tuesday, August 7, 2007 /
Keep doing it big B.
153.
beyonceslacefrontwig
Tuesday, August 7, 2007 /
They are saying THE CAMPAIGN is worth millions, meaning using all those celebs combined is worth millions. It doesnt mean that they are talking about Bey specifically, though I am sure she is making at least a mill off this deal.
154.
Grownazzwoman
Tuesday, August 7, 2007 /
Wow, that Beyonce is Smoking hot, aint she??
155.
thickems
Tuesday, August 7, 2007 /
Conrates to Ms Beyonce. Love her :o) !
156.
tbyrdswifey
Tuesday, August 7, 2007 /
I luv those high waisted pants! Ugh, so cute!
As for everything else, it’s crazy how black women hype themselves up into thinking that white America loves light skinned black women. When the fact of the matter is, they look at B and they know she’s not white. She’s no where close to white. She doesn’t talk white, act white or sing white. She’s not built white nor does she dress white. To white people, she’s a black woman just like any black woman. What’s appealing is that she’s a successful black woman just like Serena is. Don’t think cause Serena ain’t touring that she ain’t making paper. Sister is paid out the anus too. Black woman always wanna make something about light skinned versus dark skinned. Who cares? Live your life because can’t no one hold you back from what God has in store for you anyway. You could be black as dirt or red boned - it only matters as much as you make it matter. People and things in this world don’t attach importance to us - we attach importance to things. Light skinned versus dark skinned is not important to me. I’m a chocolate sister with big ole natural, nappy hair and I’m beautiful.
157.
Bigbumpaa
Tuesday, August 7, 2007 /
Make that money Bee!!!
158.
DOLLY POPS
Tuesday, August 7, 2007 /
i love her pants, really cute, my style………. keep it coming girl……….
159.
B4eva
Tuesday, August 7, 2007 /
Go BEYONCE! Luv you gurl!
160.
terrena
Tuesday, August 7, 2007 /
beyonce is cool but i am SO tired of her…they need to get her face out of the industry becuz shes gettin old
all her music kinda sounds the same always bout love or her or sumthin
i hope she dnt come out wit another album, all though she most likely will
she goin be juss like flava flav [wit more class & home trainin of course] smh sad
but im not hatin she is doin her thing but thats just the problem….HER THING is always the same & im ready for sumthin new
–terrena
161.
Lenox138
Tuesday, August 7, 2007 /
its BEYONCE what do you expect?
162.
terrena
Tuesday, August 7, 2007 /
nobody is hatin on beyonce…we all have our own opinions & just bc u dont like somebody doesnt necessarily make u a hater
&& ppl who think beyonce is an icon for young black girls or black women in general please…on the makin bank & business perspective yeah, but it’s just a like something unreal…
face it, we all cant go out & be big singers & world renowned & everything we dont see beyonce, we see what the media’s made her to be….
i got mad respect for her, and i like her, but if that’s who you want to represent “us” —-weavealicious, skinny [though curvacious], make-up, & everything, then i disagree beyonce’ has her high points, & her low points she’s not perfect & ppl need to realize that nobody is be yourself & dont live off of her….be real yo
♥terrena
163.
albanydimepiece
Tuesday, August 7, 2007 /
funny as hell 36! and I’m lovin 29 comment yeah what’s new! lovin the tone down look!
164.
MzGapeach
Tuesday, August 7, 2007 /
Go ‘head Beyonce. She stays busy and seems to love every minute of it. Looking good girl.
Thats the point she “seems” but err’y since that day she was on 106 and park promotin her Bday album lookin high rockin back in forth like she was in a strait jacket I am convinced that this broad aint happy…..she looks so robotic like her perfomance at the bet awards….
165.
Dat_dOod
Tuesday, August 7, 2007 /
TaTaLicious
Monday, August 6, 2007
“Beyonce is EVERYTHING!”
^^^^^ROTFL ..if you don’t get cho STAN ASS DA FUCK OUTTA HERE WIT DAT NONSENSE. BeYAWNCE aint thankin boutchu. lmao *dead*
166.
H-Town Chic***
Tuesday, August 7, 2007 /
This is a great look for Beyonce and I personally think she is a great role model for young women and myself!!!!
167.
Anon101
Tuesday, August 7, 2007 /
Po’ baby gone work herself to death.
168.
shezasupastar
Tuesday, August 7, 2007 /
Bionic B..lol She is that B’ she definately is a role model…I’m on my way girl..thanks for the inspiration:-0
169.
HatersFallBack
Tuesday, August 7, 2007 /
Go BEY!!! THESE ARE THE TIMES WHEN i’M PROUD TO BE A STAN
170.
silly_rabbit
Tuesday, August 7, 2007 /
Is she gonna be the new face of Tampax next?
I used to love Bey but now I just want her to go sit in a corner for a few years…
171.
Yeah Right
Tuesday, August 7, 2007 /
I LOVE how people get mad at her for making money! Keep doing big things B. Like T.I. said “You can hate if you want to but you waisting your time”. Regardless of your negative “opinions”(you know the haters get sensitive about being called haters) she is the ISH! LOVES it
172.
Elia!
Tuesday, August 7, 2007 /
Go Bee!! You the best artist in this music business! You show these haters what you can do cuz you are knocking them to the ground! I cant wait to see what you be doin next girl! And you know Ima back you all the way!
173.
Yeah Right
Tuesday, August 7, 2007 /
@Terrena You ARE hating. You have posted about a million times about nothing. And why do people feel like they are obligated to like her or something? If you sooo tired of her get out of her post. And if you want something new get off your ass and do something or support another artist. You don’t have to like her. GOT DAMN
174.
dee
Tuesday, August 7, 2007 /
YALL LITTLE GIRLS ON HERE NEED TO WORSHIP JESUS CHRIST THE WAY YALL WORSHIP MISS BEYONCE. I SORT OF LIKE HER TOO BUT GOTDAMN.
175.
are you serious
Tuesday, August 7, 2007 /
What, I new this would be about 10 pages long already. HAHAHA!!
Beyonce look what you started.
176.
BeyFan007
Tuesday, August 7, 2007 /
Get Em Bey’! And to that ignorant specimen “beyonceslacefrontwig” (Poster #74), the word is overexposed, not overcommercialized, and she doesn’t call these companies and say “Can I Endorse your Product?”, they call her and say “BEYONCE, would you be willing to sign on with us in a new ad campain?”….. Face It, BEYONCE is in DEMAND, and you haters can’t handle it…… you hate to see someone have success….. GET EM BEY’ ! As usual people are hating on you because they have low self-esteem, no life, and you intimidate them! KEEP RACKIN IN YOUR MONEY!
(We have a presentable black woman representing for us, and all yall can do is tear her down, try building people up for a change, because at the end of the day hating only reflects poorly on your character, and while your hating Bey’ is still making moves)
You must not know bout Bey’, You must not know bout Bey’!
177.
bklyn-bella
Tuesday, August 7, 2007 /
make that money honey!
178.
sassysexychick
Tuesday, August 7, 2007 /
This woman truly desreves the honor of representing such an prestigious company.
truly she has been an intricate role in the entertainment industry and is well-behaved in the public view.
I am proud to have her along, with many other positive people of color, represent our race in a classy, graceful light.
Do your thing chile!
179.
BAMBAM
Tuesday, August 7, 2007 /
@176
You’s a true stan, I’ll give you that. Ain’t no shame to your game LOL Stand by your idol!
180.
mena
Tuesday, August 7, 2007 /
She looks good.. but I hate that Dark and Lovely honey blond hair color.. it’s time to switch up and be more natural..
Oh, and hate the pants.. another trend that should definitely die
181.
Classy
Tuesday, August 7, 2007 /
Go Beyonce get your money, glad you aint embarassing your race like Lindsey, Brittney and Nicole, so I would say she’s a pretty good role model. You dont see her out making a fool of herself and I respect her hustle all day long. She looks pretty in these pics.
Jscene, did you have a change of heart about Beyonce? You seem pretty positive today.
182.
Classy
Tuesday, August 7, 2007 /
@ 132, I went to the Beyonce Experience in Dallas also, it was amazing, that girl makes you feel like you feel like you can do anything after leaving her concert. Lol!! At the “Hamburger Helper” part. LOL!!!
“That was so good I wanna make him some Hamburger Helper” we all fell out laughing. But my favorite part had to be “Get Me Bodied extended version” she kilt that ish, had the whole American Airlines rocking, from lil kids to Grandparents. Bey is the ish and aint nobody taking her spot for a long time.
183.
andreacky
Tuesday, August 7, 2007 /
i want her to do well and she is doing great, but i don’t want her to end up like britney!!!!
she seems so awesome but i mean there seems to be so much pressure on her. i’m not a stan, but it just seems like there is a lot of good in her. good luck to her!
184.
A
Tuesday, August 7, 2007 /
well for all you beyonce stans that felt the need to come to her defenses over a comment that really wasn’t anything to fuss about….she obviously doesnt need your help cuz she is doing just fine…i commend her on her hustle that her father peddled into her for years and as i said before from a business stand point i strive to be like her real soon…again i also state that she is overrated which she is and i find it irritating that she is everywhere and has become the face for black beauty…whether you agree or not…JSCENE..(i think) you hit what i was trying to say right on the head…you just took my comment and went into detail…i was too lazy to type all that out so thank you for doing it for me…anchyways…..back to beyonce and her endorsement
185.
Ashlee
Tuesday, August 7, 2007 /
@156 I completely understand what your saying, a lot of america thinks that if you are a lighter skin african american you are accepted by white america and as a lighter skin black woman that is not true. At the end of the day they still know that we are black.
I like Beyonce, I wouldnt call myself her biggest fan or anything but i do like her. She works hard at what she does and i have to respect her for that.
186.
New Yorker
Tuesday, August 7, 2007 /
noo high-waisted pants should not be worn like this. she’s too wide for them. it is a cute outfit though. i’m hoping that it’s just the camera adding on pounds
187.
Denise
Tuesday, August 7, 2007 /
145.
the_one
Tuesday, August 7, 2007
There are some real haters in here this morning. Come on do you all pick apart her white counterparts. No one is mad at Donald Trump from selling everything from real estate to steaks. Shit that man put his face on tap water (allegedly spring) but you do not see anyone calling his ass out for doing what business is about —selling yourself and your products.
DENISE SAID: I AM A BEYONCE FAN AND I STILL BELIEVE THAT CREDIT CARDS CAN EASILY LURE A PERSON WHO CANNOT AFFORD TO PURCHASE CERTAIN ITEMS WITH WITH CASH, TO SPLURGE. I WAS 22 YEARS OLD WHEN I GOT MY FIRST CREDIT CARD, DESPITE MY MOTHERS URGING; I CONTINUED TO LIVE BEYOND MY MEANS AND SPLURGE. COME ON IT DOES NOT TAKE A ROCKET SCIENTIST TO FIGURE OUT THAT, IF YOU GIVE A 19 OR 22 YEAR OLD A CREDIT CARD, THE MAJORITY OF THEM ARE GOING TO SPLURGE-HECK MATURE ADULTS DO IT. LETS FACE IT WEALTH IS WHAT THE BLACK COMMUNITY LACKS AND THAT IS WHAT I WAS STRESSING, IN MY PREVIOUS BLOG COMMENT.
WE HEAR ABOUT THE ROCKFELLAS, THE KENNEDYS, THE HILTONS, BUT WHEN WILL WE HEAR ABOUT THE JONES’S-YOU KNOW WHY NOT, BECAUSE WE ARE SO BUSY TRYING TO KEEP UP WITH THEM. YOU NEVER HEAR OR SEE ENOUGH BLACK WEALTHY PEOPLE-OK OPRAH, BUT COME ON, I AM TALKING ABOUT FAMILIES WHO COME FROM GENERATIONS OF WEALTH. YES, IF YOU WANT TO USE CREDIT CARDS FINE, BUT INVESTING AND SAVING IS THE KEY TO MONEY WEALTH, USE CANNOT USE CREDIT FOREVER. MY GRANDMOTHER USED CASH FOR EVERYTHING.
188.
Judy
Tuesday, August 7, 2007 /
Why do they still say she is 25 year old for the last 3 or 4 years they being
saying she 25 years old my daughter is 29 years old and I know that Bey
is older than that. My younger daughter is 19 so I know she been out long
time. And in fact she look older than 25 year old and I agree that it is some
other young black talent women that can be the new face of American Express
and they can also talk with excellent speech.
189.
mixedpapi
Tuesday, August 7, 2007 /
I respect beyonce and dig her music. beyonce is black( african mixed) not african american. there is a difference. But what does it matter she still not all white.
190.
Pooh Bear
Tuesday, August 7, 2007 /
make money money make money money monay!!!!!!!:) got 2 give the gurl her props she does the dam thang
191.
Yamina
Wednesday, August 8, 2007 /
I think she deserve it, she is very hard working. Beyonce there is one thing that you cannot do and that is act so please stop wasting your time because you will not get an Oscar anytime in the near 50 years.
192.
Tee
Wednesday, August 8, 2007 /
Bee looks WONDERFUL!!!
GO BEE!!!
193.
BEAUTIFUL
Wednesday, August 8, 2007 /
Everybody wears weave who can afford it, if it is a weave that’s her business she can afford it. However I’m a mixed black woman who has bascially the same color hair as Beyonce, I’m pretty like her too. My hair is real.
194.
BEAUTIFUL
Wednesday, August 8, 2007 /
You go Beyonce. Don’t pay attention to haters. You look beautiful.
195.
BEAUTIFUL
Wednesday, August 8, 2007 /
I think what people fail to understand is people wear weave because they want to not because they have to. Hair is constantly growing so if you cut it, it will grow back. My hair grows very fast, I had a short hair cut and now it’s almost as long as Beyonce’s in this picture and it’s the same color. So sometimes people may accuse people of having a weave and it may have just grown, hair constantly grows. Not everyone with long hair has a weave.
196.
Queens,NY
Wednesday, August 8, 2007 /
Haha, Beyonce must say to herself every morning “Look at all these people that love me. No matter what I do, they are always talking.” Regardless if it’s haters or fans, people will always take the time to talk about her. If homegirl wasnt making such a huge impact on society, people wouldnt give a damn. Thats why you folks on this blog and ther website writing all type of sh*t about her. She dont let negativity and hate get the best of her, this is the reason why she is so big and successful. Cant say the same about most people.Hmmph!
Yes she is my role model and a damn legend, icon. I would love to see Ciara, Rihanna, Ashanti and all them other fake ass singers make it as far as she did and still keep going.
197.
Your title here » Beyonce New Face Of American Express & Shoots First Commercial!
Wednesday, August 8, 2007 /
[...] R&B star Beyonce shot yesterday her first commercial in New York for American Express. The singer was a few days ago confirmed as the new Amex face following the footsteps of Ellen DeGeneres, Tiger Woods, Kate Winslet to name a few. This deal it said to be worth a couple of millions dollars and will launch on 2008. SOURCE [...]
198.
fallsandall
Wednesday, August 8, 2007 /
Ignoramuses keep screaming get the paper, make the money, get paid, but don’t forget boreyonce got the knowles klan to support. plus she OWES Sony big time for that flop re-release of boreday. she is just slaving for the white mans product and her counterparts get paid more than her because she got stringy hair in the armani commercial to appear more white doesn’t and will never make boreyonce white. i will not support such hypocrisy. keep praising the money hungry devil.
199.
» VIDEO: BEYONCE’S AMEX COMMERCIAL // 'CONCRETELOOP.COM' YOU BETTER ACT LIKE YOU KNOW!
Tuesday, September 25, 2007 /
[...] Walker, the tv spot will air on national outlets starting this week. You may remember us posting candids of her shooting the commercial last month in New [...]
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