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Lauren London and Cassie are the faces for the new women’s apparel over at Sean John clothing line, debuting in the Fall. Finally, Diddy is giving the ladies something right?
Sean John, the clothing line founded by Sean “Diddy” Combs, will debut its new women’s collection for Holiday 2007 with a production partner, G-III Apparel Group. The new Sean John Women’s line is a juniors, urban collection with a contemporary edge. While focusing on denim pieces such as jeans, dresses and outerwear, the collection also includes colorful velour track suits, graphic tees, and flirty tops among other items. The price range for the products will be $59-89 for denim, knit tops from $44-59, tee shirts from $34-44, outerwear from $99-299, and active wear from $49-89. The initial collection for holiday will be sold in the Sean John Flagship store on Fifth Avenue, Macy’s, Dillard’s, Dr. Jay’s, Man Alive and other retailers nationwide.
The collection will launch with the support of a dynamic advertising campaign photographed by Warwick Saint and featuring Bad Boy recording artist, Cassie, the newest addition to the Pussy Cat Dolls, Asia, and burgeoning actress Lauren London.
Get a preview of the line by clicking the top photo.