CELEBRITY LINE PREVIEW: FETISH / HOUSE OF DEREON
Thursday, February 28, 2008

A preview of Eve’s revamped fetish line is now available for viewing at thefetishcollection.com.
Compared to Fetish clothing before, the look is more trend setting this go around. The contemporary pieces at first glance give off a “bad girl” vibe, with plaid prints and skull patterns, leather jackets, and bustier jeans. According to Eve, the fetish woman “knows what she wants and how to get it”.
Fetish is set to hit stores this Holiday Season with prices ranging from $150-$1500.

Another celebrity line being revamped is Beyonce & Tina Knowles’ House Of Dereon line.
With dresses and gowns starting at $350, this line is clearly for the upscale shopper and mainly consists of trendy formal wear. The Fall 2008 collection is available for viewing at HOD.COM, and will be sold in the likes of Neiman Marcus and Bloomingdales.








113 Comments
COMMENT PAGES: [1] 2 » Show All
1.
Tori
Thursday, February 28, 2008 /
Yeah, that is definitely hot!
2.
reneeluv
Thursday, February 28, 2008 /
first! HOD is steppin up finally and Eve’s designs are cute!
3.
reneeluv
Thursday, February 28, 2008 /
FIRST!!!!!!! HOD is stepping up its game (FINALLY)!!! I also like Eve’s new designs. Everything looks great. Black Power!
4.
Bri
Thursday, February 28, 2008 /
Why does all the models in the House of Deron ad, resemble Beyonce?
5.
Keisha
Thursday, February 28, 2008 /
House of Dereon looks nice and classy…
Very expensive though. I would definitely
rock that vest from the Fetish line though.
6.
nik
Thursday, February 28, 2008 /
niiiiiiiiiice!! fetish always had nice bags…i was wondering what hapened to the clothes…they just fell off the face of the earth!!! beyonce needs to cancel the dereon label!!! its so tacky, but HOUSE of Dereon is nice….very classy
7.
a.k.a. new yorker
Thursday, February 28, 2008 /
HOD probably paid someone to design for them b/c this is a BIG change. it looks better but if i’m paying hundreds for a dress, i’ll go to a better designer. sorry
8.
Cortney
Thursday, February 28, 2008 /
HOD only looks good on Beyonce. I don’t wanna wear stuff that clearly looks like something Bee would wear or has worn in the past….eh. Same with L.A.M.B.
9.
ladytroublesome
Thursday, February 28, 2008 /
Cute, cute.
10.
Sharonda
Thursday, February 28, 2008 /
Eve is out of her head thinking someone would pay 150 + for her shit.HOD, is ok.I can find better dresses aroun 150 to 350 better than this.
11.
Quiche-A
Thursday, February 28, 2008 /
@4 Bri, those girls do not look like Beyonce, especially the white chick. Quit hating.
Anyway, I like the yellow HOD dress. I’ll pass on Fetish.
12.
Chiara
Thursday, February 28, 2008 /
Hod is looking really nice.
13.
Dame
Thursday, February 28, 2008 /
Fetish I’ll pass
HOD is finally looking right. I like almost everything but not the purple piece.
14.
LEAVE IT TO BEAVER
Thursday, February 28, 2008 /
Both Eve’s and House of Derion clothes are put in the “been there done that” section. But if I have to choose, I’d go with House of Derion.
15.
Meme
Thursday, February 28, 2008 /
HOD dresses are the bizness!
16.
noelle
Thursday, February 28, 2008 /
this the kinda g shit i like
17.
noelle
Thursday, February 28, 2008 /
they actually realllly goood..
18.
AVE ONE
Thursday, February 28, 2008 /
Nice revamp for HOD. Like that little green number.
19.
msfabolous
Thursday, February 28, 2008 /
Not feeling either line of clothing….Wouldn’t wear anything up there…At least HOD doesn’t have a big “House Of Dereon” in bold across the front of the dresses…You know how they do….
20.
Rhapsody
Thursday, February 28, 2008 /
I’m really loving that House of Dereon!
21.
Lala
Thursday, February 28, 2008 /
HOD has definitely stepped their game up. I likes.
22.
Music Junkie
Thursday, February 28, 2008 /
Eve’s line is kinda hot. They look like genuine contemporary pieces.
Beyonce’s line has gotten a definite upgrade as well.
Congrats to both ladies for steppig their game up.
23.
It's Me
Thursday, February 28, 2008 /
NOt feeling Fetish AT ALL esp. for the price range of 150-1500(ever’s lost her mind). I like HOD’s new look (still overpriced but cute).
24.
My Mood is Music
Thursday, February 28, 2008 /
Not a fan of Eve’s line, but I could work with House of Dereon.
http://www.mymoodismusic.com
25.
BEAUTY SCHOOL DROP OUT
Thursday, February 28, 2008 /
Eve’s line looks it’s coming out with some hot clothes..stuff i most def would rock and HOD has stepped it up and their looks are really classy…looks like stuff Bey would rock so Im sure they will sell
26.
uptowngirl
Thursday, February 28, 2008 /
I don’t think Fetish looks trend setting it just looks like it’s copying what’s hot right now.
HOD definetly has a Beyonce feel to it.
27.
natural mystique
Thursday, February 28, 2008 /
Both ladies are poor dressers. Both clothing lines are tacky. Neither have any kinda design talent. Enough with this overpriced trash!
28.
Ninagirl1
Thursday, February 28, 2008 /
House of Dereon is bringing out some really trendy looks. Im will be looking into it.
29.
La'shonda
Thursday, February 28, 2008 /
I like both of the lines. Its interesting how you can see the signature styles of both Beyonce and Eve in their respective outfits. I would def rock Fetish in the day and HOD at night but unfortunately these women have lost their minds when it comes to the prices (especially Eve). It is only when you have been designing for a long time and have established your line before you can charge such prices. Don’t step into the game and think we gon cough up all that dollar because its Eve or who ever.
30.
TALKIN SHIT
Thursday, February 28, 2008 /
I’m feeling Fetish, that’s a good look. Although I don’t see anything different about her clothing that sets it apart from others, I would still wear some of the outfits.
As far as HOD’s line of dresses? Bee’s name is written all over them, I can see her rocking each and every dress pictured above. The dresses and gowns are nice in my opinion.
31.
WOW
Thursday, February 28, 2008 /
both are different styles cant really compare the two. One line is urban - still cute. And the other his gearing towards a fashionista - still cute.
I must say, this is the very first time HOD came out with something I actually like. good job, you can tell Beyonce and mama knowles had nothing to do with this because both have no sense of style.
Just cause you can afford and wear expensive stuff dont mean you have style.
32.
whatsgoingon
Thursday, February 28, 2008 /
The FETISH line has such a faddish look- in today, out tomorrow. HOD on the other hand is smoking. But, I’ve seen designer dresses in Neimen Marcus and Macy’s cheaper in price. These clothes are totally overpriced, but it’s a marketing strategy. If you start off expensive, then have a “sale”, customers will think they are getting a good deal and be more apt to buy, when in reality they are paying what the item is really worth. These clothes are for smaller women I see. Most women average size are 12 and up. Come on y’all, work with the thick sisters!!!!
33.
Miss mikelah
Thursday, February 28, 2008 /
If both these line were in Target or Forever 21 they’d sell like Hot Cakes! Sleep if you want to but Mary Kate & Ashley are making millions on their exclusive Wal-Mart line. I hate that artist always want to have a clothing line but want to make it so pricey for crappy quality.
34.
CP
Thursday, February 28, 2008 /
I swear it feels like these “designers” are putting out anything and calling it fashion these days . . . .
Don’t really care for either clothing line but it is a major step up from we have seen before. I’m just curious as to why all these celebrity designers want to go for upscale. I mean is this stuff really worth the price especially when the trends don’t last too long. I fear for high fashion right now . . .
35.
IAMDARKAQUA
Thursday, February 28, 2008 /
I REALLY LIKE A FEW PIECES FROM FETISH…BUT I’M NOT ABOUT THAT EXPENSIVE STUFF…I GOT BILLS BABE!!!!
AS FAR AS HOUSE OF CREOLE CREW…THE STANS GOT BEE…THEY’LL BUY THAT UP!!!
36.
IAMDARKAQUA
Thursday, February 28, 2008 /
TIANNA, DO YOU HAVE ANY PICS OF ANDRE 3000 LINE???? NOW THAT’S A CREATIVE BROTHER WHOM I EXPECT WILL HAVE A “REAL” DESIGNER TOUCH!!!
37.
Such Magnificence
Thursday, February 28, 2008 /
WOW both lines have upgraded…thank God.
38.
TT
Thursday, February 28, 2008 /
Beyonce is such a fashionista I just love her style she can really dress. I love HOD dresses and jeans. They reported that Tina sold 8,400 of her dresses on the HSN in just 2 hrs or something like that. Apparently HOD is very successful and they’re making millions so congrats to Beyonce she has another success under her belt.
As for Fetish I’m not too familiar with it but I see some cute stuff I like. Congrats to Eve as well.
Both ladies should be proud.
39.
CookieLady
Thursday, February 28, 2008 /
UMMMMMMMMM. THE ENTIRE DEREON LINE IS A KNOCK OFF OF ESCADA’S SPRING COLLECTION.
CLICK THE LINK BELOW AND YOU CAN SEE THE DRESSES.
http://fabsugar.com/992695
TINA HAS NO CREATIVE VISION AT ALL!!!!!!!!!
40.
CookieLady
Thursday, February 28, 2008 /
AND NICOLE MILLER’S SPRING LINE
http://www.nicolemiller.com/pl/c/12.html
41.
CookieLady
Thursday, February 28, 2008 /
AND JAY GODFREY. SHE’S SO LACKING. TIANNA IF YOU NEED A FASHION CORRESPONDENT, THEN HIT ME UP
http://www.jaygodfrey.com/
http://www.neimanmarcus.c...127cat10100736cat10340751
42.
CookieLady
Thursday, February 28, 2008 /
ABS ALLEN SCHWARTZ HAS THE CELEB DRESS LOOK ALIKE GAME ON LOCK. MS. TINA REALLY SHOULD TRY ANOTHER DIRECTION
43.
GO
Thursday, February 28, 2008 /
I saw those same HOD dresses on Tyra last year and I loved the yellow one then and I love it now. HOD dresses are very nice.
44.
whatsgoingon
Thursday, February 28, 2008 /
Ok Cookielady,
You totally put HOD on blast. I followed the links you posted and you’re right. But even among the “real” designers, you will find they have similar styles and replicas of clothes and shoes. However, when I went to your links, like I said, some of the designers dresses were priced cheaper than HOD’s knockoffs. To each his own, but if I’m gonna spend loads of money for clothes, you better believe it will be with a well known designer- not someone who’s just getting their clothing business off the ground. I aint no sucker.
45.
Chelly
Thursday, February 28, 2008 /
Eve’s line is cute. Kinda pricey..
Mama Tina has stepped her game out. They look nice! Gowns starting @ $350 hell to da naw!
Eve & Beyonce and their marketing teams clearly have no idea that their prices are TOO HIGH for regular folks…
46.
SweetThang729
Thursday, February 28, 2008 /
Eve’s fetish line looks a lil’ dated like when Skinny and high waisted first came back like 1 or 2 seasons ago and I like the first and the last dress that’s shown for Bey’s line not to keen on their prices neither…especially Eve’s it still looks like a cheap “mony’s” line
PLANET EARTH ANYONE???
47.
Loving ME
Thursday, February 28, 2008 /
Eve’s clothing line looks nice..Loving those bustier jeans…HOD…I’ll pass..but the dresses are nice though!
48.
tameka foster not usher wife lol
Thursday, February 28, 2008 /
HOUSE OF DEON DRESSES ARE A LOT OF MONEY I COULD GET THOSE DRESSES FOR LESS. CANT WEIT TO BUY THEM FOR LESS.
49.
Elle Girl
Thursday, February 28, 2008 /
HOD is nice but very expensive! Most of us Houston Chic’s rock clothes out of the LadyElle Boutique ( Luckett’s store)
Cookielady– we should talk email me at lchanelpr@gmail.com
50.
Peacekeeper00
Thursday, February 28, 2008 /
Both lines look the same as before and no different from the other lines out there.
51.
whouwannab22
Thursday, February 28, 2008 /
eve line look cheap…..hod looks better
52.
tybu
Thursday, February 28, 2008 /
Now why would concreteloop compare the casual style of fetish to the dressy style od House of Dereon. If you compared House of Dereons casual look to fetish casual look, everyone clearly knows that fetish would out do the House of Dereons casual look. Honestly, fetish is outdoing the House of Dereons dressy look, though its casual look is being displayed.
I would never wear anything that’s from the House of Dereon, maybe a hat if it looks real cute…and I mean real cute, but that’s all. The HOD never seemed to catch my eye. Eve has major style and her clothing line has always caught my eye. I love Beyonce, but not her clothing line.
53.
Samantha
Thursday, February 28, 2008 /
Why or why do these ppl have these clothing lines and then make ‘em expensive..?? I sure as hell am not spending my hard earned $$ on their tacky clothing lines
54.
Dani
Thursday, February 28, 2008 /
I HATE THE FACT THAT THE EVERYDAY NORMAL PEOPLE WHO BUY THEIR MUSIC AND WATCH THEIR FILMS CAN’T AFFORD THEIR CLOTHES. SO RETARDED. “LET’S KEEP CAPITALISM ALIVE!” THEY SHOUT.
Fetish: Nice, but so on trend, it’s nearly out of trend. Come to London and not even the Tom,Dick and Harry’s are wearing them high waisted jeans. They’ll sell but who cares?
House of Dereon: Stunning dresses, but who can afford them? Better she don’t show them to us. No, I’m just hating, but I know I can’t afford this stuff, yet. It means basically nothing to me.
I enjoyed this.
55.
Dani
Thursday, February 28, 2008 /
I HATE THE FACT THAT THE EVERYDAY NORMAL PEOPLE WHO BUY THEIR MUSIC AND WATCH THEIR FILMS CAN’T AFFORD THEIR CLOTHES. SO RETARDED. “LET’S KEEP CAPITALISM ALIVE!” THEY SHOUT.
Fetish: Nice, but so on trend, it’s nearly out of trend. Come to London and not even the Tom,Dick and Harry’s are wearing them high waisted jeans. They’ll sell but who cares?
House of Dereon: Stunning dresses, but who can afford them? Better she don’t show them to us. No, I’m just hating, but I know I can’t afford this stuff, yet. It means basically nothing to me.
I enjoyed this.
56.
msballer1505
Thursday, February 28, 2008 /
Now they know it didn’t take thaaaaaat much money to make those pieces. Shooott they college folks be broke! lol.
~1505
57.
mrs sands
Thursday, February 28, 2008 /
HOD is looking good and so is Eve. Her show got cancelled so shw figured that she could should step up her clothing line. Good look!
58.
Heidi
Thursday, February 28, 2008 /
Eve’s stuff looks like regular mall wear! Love, love the direction HOD is going in! Love their lastest ads! Miss Tina is stepping her game up big time!
59.
sheena vera-cruz
Thursday, February 28, 2008 /
hold up! i thought fetish filed for bankruptcy? cus they be selling eve’s shit in the ghetto malls for hella cheap! like seriously! i guess they got their money back in tact.
HOD uhh tacky tina whomp
60.
SHOEFETISH
Thursday, February 28, 2008 /
Eve’s stuff ( yawn..) wouldn’t run out and get that…. HOD.. not a fan of the pricey stuff I can get at OLD NAVY, or GAP
61.
BashyBoo
Thursday, February 28, 2008 /
I AM IN LOOOVE WITH THAT YELLOW GOWN
62.
bsb1216
Thursday, February 28, 2008 /
I don’t like Eve’s website. You cannot really get a feel for the clothes because they do not ashow you the heads or shoulders of the models. The other thing is I saw some t shirts in there. I know she does not expect the regular consumer to pay 150 for a t shirt. Puhlease. I know I can’t afford it anyway.
63.
MISS LONDON
Thursday, February 28, 2008 /
OH LORDY
Its good both lines are trying to be up-scale but every one of those designs up there has BEEN THERE…DONE THAT… BOUGHT THE T-SHIRT AND BURNT DA MUDA…Those clothes are so out of style in London, they are mostly from 1-2 seasons ago..
ORIGINALITY ANYONE???/???
64.
Aoubre`
Thursday, February 28, 2008 /
what eve snuck up out of nowhere on me with this one those are hot….do yo thank honey
65.
Automatic
Thursday, February 28, 2008 /
Nobody is going to buy House of Dead Wrong’s shit.
Eve, just stop.
66.
hood_shit
Thursday, February 28, 2008 /
Eve can SAT DOWN! I’m not impressed!
On the other hand, the Dereon garb isn’t bad!
67.
Noelle Teague
Thursday, February 28, 2008 /
>> i wish thes epeices (deron) were sold in oklahoma stores.. my mom loves HSN (home shopping network, QVC) but i diont
68.
Noelle Teague
Thursday, February 28, 2008 /
i like eve
69.
Noelle Teague
Thursday, February 28, 2008 /
the model for deron looks like cassie lol, and i actually want some maxes did i say that?? i always wanted osme but they like 45000 follars
70.
psycho boy
Thursday, February 28, 2008 /
Fetish looks like a bargain basement version of LAMB.
71.
Heidi
Thursday, February 28, 2008 /
65.
Automatic
Thursday, February 28, 2008 /
Nobody is going to buy House of Dead Wrong’s shit.
Eve, just stop.
LOL, well, according to Forbes, there are a lot of folks buying HOD!
72.
kaykay6
Thursday, February 28, 2008 /
i like the HOD dresses…the Festish stuff looks like classic Philly hood which kinda makes sense but doesn’t since Eve lives in LA now I think…hmm maybe cheap LA & cheap Philly have something in common. go figure.
73.
Automatic
Thursday, February 28, 2008 /
@ Heidi
HOD is not for sexy ladies.
They are for video hoes fleeting dreams.
74.
blk dds
Thursday, February 28, 2008 /
I like all of those dresses shown in the House of Dijonaise line. I bet I could find a knock-off at Forever 21.
I like the high waisted jeans in Eve’s line. However they look really really and I mean really, did I say really CHEAP. On a rack/scale of every color in “The Rainbow”, you would probably be able to find the look there.
That high waisted jumper skirt screams “stretch jean” material and it’s faded. How you gone have faded jeans in a promo pic……..ugh! Did she not use Woolite Dark to maintain “bleeding”?
75.
I'm That Chick
Thursday, February 28, 2008 /
I am loving the HOD collection…looks real nice. no so much feeling the Fetish line…looks not so nice.
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