1st NELLY AD FOR SEAN JOHN UNDERWEAR
Monday, July 28, 2008
Sean John Underwear taps internationally renowned recording artist, Nelly, as their new spokesmodel. The first campaign features the rapper donning the Fall collection of underwear basics and loungewear.
The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.
Sean “Diddy” Combs on picking Nelly for the new campaign:
“I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”
Nelly on the campaign:
“I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”
Styles will include briefs, boxer-briefs, boxers, undershirts, pajamas and robes, among others.
143 Comments
COMMENT PAGES: [1] 2 » Show All
1.
fan
Monday, July 28, 2008 /
NNelly looks great
2.
taj
Monday, July 28, 2008 /
Nelly looks like he is working out hard…. I hope the underwear are not overpriced but the quality of Sean John clothing has been pretty good so far so may be it might be a little pricey.
3.
GreatestLoveOfAll
Monday, July 28, 2008 /
*BLANK STARE*
DAMN I waited all day for this, and this the best they did??? I was expecting him to have him JUST in his underwear. SMH I see this look all the time.
Pretty sure this aint the last though.
Nelly need 2 come over 2 mines a be naked tho
4.
InLuvWithHim
Monday, July 28, 2008 /
Yes!!!!!!!!!!! Nelly is tight - all up & down. I want a poster.
5.
fan
Monday, July 28, 2008 /
I wanna see some more….. (I’m drooling)
6.
honeyvick
Monday, July 28, 2008 /
Damn Nelly U look good! Great choice Diddy! Gold star 4 Diddy, Nelly looks yummy!
7.
*
Monday, July 28, 2008 /
Uhmmm… Ok.
8.
Hot Gal
Monday, July 28, 2008 /
I’m gonna be staring at my laptop all night looooooooooong! I wanna feel nelly all inside my belly!
9.
GreatestLoveOfAll
Monday, July 28, 2008 /
I know Ashanti be gettin dat everyday tho, lol!! If he ever breaks up wit her, Nelly need 2 holla my way.
10.
amber
Monday, July 28, 2008 /
he looks good..
11.
GreatestLoveOfAll
Monday, July 28, 2008 /
Heres hoping he shows us MORE in later ads!!!!!!!!! Nelly could be to Sean John what Mark Wahlberg was for Calvin Klein in the 90’s, if they get it right. If its like dat, I’ll be drooling all over agina lol!
12.
Chelly
Monday, July 28, 2008 /
**Scrolls up to look at Nelly again and faints**
Damn Ashanti……that is one sexy ass caramel man!!!!
13.
lena
Monday, July 28, 2008 /
OMG HE IS ONE FINE PIECE OF ASS!!!!! I loveeeeeeee Nelly
Ashanti is one lucky girl lol
14.
GEORGIAPEACH
Monday, July 28, 2008 /
Whoa Nelly..lol. Lookin’ good!!
15.
Dina-Bmore
Monday, July 28, 2008 /
Lawd Hammercy;)
16.
Peek-A-Boo
Monday, July 28, 2008 /
NICE
17.
The Truth Hurts
Monday, July 28, 2008 /
Absolutely beautiful. There is nothing in a world like a Black man.:~)
18.
tee
Monday, July 28, 2008 /
Funny how Sean can pic a gorgreous black man for his promo, but for his perfume and other stuff he pics “other” females (he finally got Lauren)…anyway Nelly looks damn good, but he should have done this for his own company…forget Diddy…
19.
Moni
Monday, July 28, 2008 /
Damnnnnnnn Nelly!!! Ashanti I want your man, like seriously. lol
20.
Nick
Monday, July 28, 2008 /
YES LORD JESUS!!!! Ashanti-u go girl/ummmmmmmm hmmmmmmmmmm….
21.
Dame
Monday, July 28, 2008 /
Oh hell naw I feel cheated Nelly TAKE OF THOSE DAMN PANTS!
22.
KRAYZEE
Monday, July 28, 2008 /
well hello hello. someone’s gettin a little buff there i see . . .
THIS IS A GREAT AD ;] … damn you Ashanti!! damn you!!
23.
SHA BOOGIE
Monday, July 28, 2008 /
LAWD HAMMERCY ON MY SOUL!!! BUT WHY DIDN’T HE JUST HAVE SOME “DRAWS” ON???? THAT’S ALL I AM SAYING….I WANT TO SEE THE WHOLE “PACKAGE”……LMAO!!!!! BUT I STILL GIVE THIS 2 THUMBS UP^^
24.
SHA BOOGIE
Monday, July 28, 2008 /
LAWD HAMMERCY ON MY SOUL!!! BUT WHY DIDN’T HE JUST HAVE SOME “DRAWS” ON???? THAT’S ALL I AM SAYING….I WANT TO SEE THE WHOLE “PACKAGE”……LMAO!!!!! BUT I STILL GIVE THIS 2 THUMBS UP^^
25.
Young Hollywood
Monday, July 28, 2008 /
Woooooooo Hoooooooo!
26.
cc
Monday, July 28, 2008 /
First thought: Where are his feet?
Second thought: Ohhhh, he’s in waaaaterr.
Eh, nothin that cant be seen on a basketball court. Or the local prison yard….
27.
Dame
Monday, July 28, 2008 /
TAKE OFF THE PANTS
TAKE OFF THE PANTS
Damn U Nelly I was just listening to Long Night w/ Usher and staring at the pic. I am need a cold shower.
28.
divainva
Monday, July 28, 2008 /
Sexy
29.
Ladyssolady
Monday, July 28, 2008 /
I knew it was a matter of time before he was modeling some underwear, lol. Nelly is not attractive, but that body is sexy!
30.
Nic
Monday, July 28, 2008 /
Umm…Can we PLEASE get more pictures. PLEASE?
31.
DAYUUUMMMMMMM
Monday, July 28, 2008 /
FLAWWWWLESSSSS!!!!!!
32.
MANDY
Monday, July 28, 2008 /
DAMN!
33.
LOADING>>>
Monday, July 28, 2008 /
DE-LI-CIOUS!!!!!!!!!!!
34.
NLNBDN (Nevalikenellybutdonow!)
Monday, July 28, 2008 /
He is sooooo sexy! WOW!
35.
TT
Monday, July 28, 2008 /
He could def get it…but the problem is getting him to want it.
36.
Lori
Monday, July 28, 2008 /
so are there pics without the jeans on?
37.
mjoylaw
Monday, July 28, 2008 /
cot dayum! No wonder Shanti be gigglin and grinning all the time!!
38.
ThinkAboutIt
Monday, July 28, 2008 /
A very good look…
Nelly is a good looking man, and getting his work in. Entertainer, model and he is joining the cast of CSI. Work it Nelly.
39.
mia loves some nelly
Monday, July 28, 2008 /
Take The Pants Off Please. That Is The Sexiest Man Alive!
40.
GinaRae
Monday, July 28, 2008 /
I love this damn site. The pics of both Raphael and Nelly are two styles from 2 different eras almost and I love them both. This is hot. Lookin good my brothas! Damn!
41.
superduper50000000
Monday, July 28, 2008 /
TOTALLLYYYYYYYY AGAINST THE LAW!!!!!
hiGHLYYY ORGAZZZZZZsPAZZZAMICCCC.
i M ASHANTI’S REPLACEMENT GURLLLLLL.
THNKZ CONCRETELOOP N SEAN J
42.
Shay
Monday, July 28, 2008 /
Im soooo over the RIGHT ON! mag phase……..but I might have to visit the mag rack for this one…..Kudos 2 Diddy
43.
m
Monday, July 28, 2008 /
luv nelly… he looks sooooo good
44.
mike
Monday, July 28, 2008 /
Such a cuttie. His photos were seen at millionaire persoanals site “”"”"”"”NYwealthyMatch . c o m”"”"”"”"”"last week. It is said he is already in relationship with a young beautiful woman on that site now.☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆?
45.
CHEFLYNN
Monday, July 28, 2008 /
Dammit, why he got pants on???
He need 2 do one of those David Beckham type photoshoots, nothing but the un-dee wear!!!
46.
Chris Styles
Monday, July 28, 2008 /
Damn Nelly! He looks good as hell! His body would look even better w/o that tat on his stomach. His sexiness kinda reminds me of LL Cool J. He reminds me of a modern day LL. Just sex as hell! Dam…
47.
Kia
Monday, July 28, 2008 /
Damn……Nelly got all kind of X-rated thoughts going through my head right now. That dude know he is sexy!!! Get it Ashanti!!
48.
linda
Monday, July 28, 2008 /
NELLY LOOKS GREAT. I SAW HIM AT THE RED ROCK IN VEGAS SHOOTING A VIDEO WITH AKON. BOTH GUYS SEEM TO BE VERY NICE. DIDDY DID GOOD THIS TIME. DIDDY NEEDS TO KEEP IT REAL WITH CASSIDY DONT TAKE AWAY HER YOUTH AND DIDDY DONT BE AFRAID TO MATURE. WE ALL HAVE TO ONE DAY. EMBRACE IT.
49.
NELLY'S NUMBA 1 FAN
Monday, July 28, 2008 /
HOT DAMN NELLY YOU LOOK GOOD LIKE ALWAYS. I AGREE I WANT A POSTER SO I CAN HANG IN MY ROOM. I WANNA SEE MORE PICTURES. THANKS.
GOOD CHOICE DIDDY!!!!!!!!
YOU GO ASHANTI, YOU HAVE A GOOD LOOKING MAN.
50.
angieb
Monday, July 28, 2008 /
DAMN NELLY IS GORGEOUS…SMART MOVE DIDDY AND HE’S RIGHT THE LADIES ARE ALREADY THANKING HIM!!! ASHANTI BETTER START CLAIMING THIS MAN OPENLY, ALTHOUGH I DOUBT IT WOULD MATTER! I WILL BE LOOKING FOR THIS MAN WHEN I GO TO ATL THIS WEEKEND FOR SO SO DEF SUMMERFEST…THAT’S RIGHT ASHANTI…I GOT THAT GOOD GOOD TOO!
51.
kvirgo07
Monday, July 28, 2008 /
o yeaH thiS is HOT
52.
~*aShLeY*~
Monday, July 28, 2008 /
wow….
53.
TGS
Monday, July 28, 2008 /
I>>>Damn!! He looks so lickable.
54.
SAY WHAT:O
Monday, July 28, 2008 /
okay ummhumm i see and luvin this =)
but i want no jeans next shoot. its such an unncessary prop somethimes.
55.
Dior
Monday, July 28, 2008 /
Nelly looks good!!!
56.
nyhoni
Tuesday, July 29, 2008 /
I wonder if Nelly has any tats below the one on his belly if so can I kiss it? The picare fiyah great selection.
57.
Benjamin
Tuesday, July 29, 2008 /
Well, just in case his album don’t pop off, he can always do this and still make money.
58.
Anissa
Tuesday, July 29, 2008 /
A All I can say is……. TOO HOT!!!!!!!!!!!!!
59.
nyhoni
Tuesday, July 29, 2008 /
pics are*
60.
A&E
Tuesday, July 29, 2008 /
oooooh niiicee
well no wonder Ashanti says she got the “good, good” to keep him! lol
61.
taytay
Tuesday, July 29, 2008 /
damn, damn, damn
62.
tia
Tuesday, July 29, 2008 /
keyshia you need to change up your standards….now if you gonna propose to a man propose to someone who looks exactly like NELLY he is just…..ahhhhhhhhhhhh
i love him,always have….come on man just be my baby daddy lol
some people were talkin about him doing applebottom and sean john is a conflict but i dont think so,apple bottom is womens clothing and he owns it,he’s just being a sexy model for diddy…and maybe showing ashanti’s lucky ass those underwear lol
63.
on that
Tuesday, July 29, 2008 /
Technology need to be upgraded: So Nelly can send his super soakers via e-mail or text.
64.
Mrs Morris
Tuesday, July 29, 2008 /
Thats alright nelly. Alright *nods in approval* I dunno if yo nipples look right against yo skintone. thats awful dark baby. but nonetheless its aight. I aint gonna drool.
Put some IDRIS ELBA up there, and ima drool. THAT is a beautiful black brotha right there. Nelly aight. My husband could be in Diddy’s campaign ads.
65.
PEEPLPAYATTENSHUN
Tuesday, July 29, 2008 /
“internationally renowned”
REALLY ANGEL, REALLY?
66.
Sosensual
Tuesday, July 29, 2008 /
Umgh umph umph I couldnt care less about his music career, but his body deserves a Grammy.
67.
Jelisa
Tuesday, July 29, 2008 /
good god Nelly is fine…. That man is beautiful, modeling is his thing really. actually is there anything that nelly cant do? im not really a fan of anybody. im very neutral when it comes to these enterainers there is no one person who i would go michael jackson fan crazy over, but it is undeniable that nelly has got “it”…
68.
BrownSugar
Tuesday, July 29, 2008 /
Yes… Nelly yes! Whew! what a fine man…! Hummmmmmmm! *Getting back on track!* He def need to have a David Beckham moment with just boxer breifs! I want to see the whole package! I ain’t mad at cha Ashanti!
69.
Jelisa
Tuesday, July 29, 2008 /
oh and p.s, #64 YOU NEED TO QUIT lol! leave nelly nipples alone.
70.
Van
Tuesday, July 29, 2008 /
I think it’s great that Nelly is modeling for Diddy’s new underwear line. But, honestly, I don’t like the photo. There should be more underwear, just so we can see what it looks like. It looks more like a ” jeans” advertisement because that’s what your eyes are drawn to when you see it for the first time. Too bad that the underwear isn’t the main attraction/focal point of the ad.
71.
Aleisha
Tuesday, July 29, 2008 /
When did Nelly get sooo dayum sexy? He is looking mm mm finger licking good right here!
72.
Kent
Tuesday, July 29, 2008 /
He is such a hot guy. His photos were seen at millionaire persoanals site ******R I C H L O V I N G.C O M*****last week. It is said he is already in relationship with a young pretty girl on that site now. ☆☆☆☆☆???☆☆☆☆☆☆☆☆☆
73.
Sha sha85
Tuesday, July 29, 2008 /
O jesus take the wheel and put it in reverse! I dont think i stared @ my screen wit my mouth open like this since the d’angelo video!! Nelly……DAMN,DAMN,DAMN! He so tasty!
74.
GreatestLoveOfAll
Tuesday, July 29, 2008 /
His musics wack, but DAMN he need 2 quit that and do this full-time!!
75.
Get'em
Tuesday, July 29, 2008 /
>>Got damn nelly is fine!!!!!!!!!!!!!!!
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