Sean John Underwear taps internationally renowned recording artist, Nelly, as their new spokesmodel. The first campaign features the rapper donning the Fall collection of underwear basics and loungewear.
The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.
Sean “Diddy” Combs on picking Nelly for the new campaign:
“I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”
Nelly on the campaign:
“I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”
Styles will include briefs, boxer-briefs, boxers, undershirts, pajamas and robes, among others.