Sean John Underwear taps internationally renowned recording artist, Nelly, as their new spokesmodel. The first campaign features the rapper donning the Fall collection of underwear basics and loungewear.
The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.
Sean “Diddy” Combs on picking Nelly for the new campaign:
“I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”
Nelly on the campaign:
“I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”
Styles will include briefs, boxer-briefs, boxers, undershirts, pajamas and robes, among others.
NNelly looks great
Nelly looks like he is working out hard…. I hope the underwear are not overpriced but the quality of Sean John clothing has been pretty good so far so may be it might be a little pricey.
*BLANK STARE*
DAMN I waited all day for this, and this the best they did??? I was expecting him to have him JUST in his underwear. SMH I see this look all the time.
Pretty sure this aint the last though.
Nelly need 2 come over 2 mines a be naked tho
Yes!!!!!!!!!!! Nelly is tight – all up & down. I want a poster.
I wanna see some more….. (I’m drooling)
Damn Nelly U look good! Great choice Diddy! Gold star 4 Diddy, Nelly looks yummy!
Uhmmm… Ok.
I’m gonna be staring at my laptop all night looooooooooong! I wanna feel nelly all inside my belly!
I know Ashanti be gettin dat everyday tho, lol!! If he ever breaks up wit her, Nelly need 2 holla my way.
he looks good..
Heres hoping he shows us MORE in later ads!!!!!!!!! Nelly could be to Sean John what Mark Wahlberg was for Calvin Klein in the 90′s, if they get it right. If its like dat, I’ll be drooling all over agina lol!
**Scrolls up to look at Nelly again and faints**
Damn Ashanti……that is one sexy ass caramel man!!!!
OMG HE IS ONE FINE PIECE OF ASS!!!!! I loveeeeeeee Nelly
Ashanti is one lucky girl lol
Whoa Nelly..lol. Lookin’ good!!
Lawd Hammercy;)
NICE
Absolutely beautiful. There is nothing in a world like a Black man.:~)
Funny how Sean can pic a gorgreous black man for his promo, but for his perfume and other stuff he pics “other” females (he finally got Lauren)…anyway Nelly looks damn good, but he should have done this for his own company…forget Diddy…
Damnnnnnnn Nelly!!! Ashanti I want your man, like seriously. lol
YES LORD JESUS!!!! Ashanti-u go girl/ummmmmmmm hmmmmmmmmmm….
Oh hell naw I feel cheated Nelly TAKE OF THOSE DAMN PANTS!
well hello hello. someone’s gettin a little buff there i see . . .
THIS IS A GREAT AD ;] … damn you Ashanti!! damn you!!
LAWD HAMMERCY ON MY SOUL!!! BUT WHY DIDN’T HE JUST HAVE SOME “DRAWS” ON???? THAT’S ALL I AM SAYING….I WANT TO SEE THE WHOLE “PACKAGE”……LMAO!!!!! BUT I STILL GIVE THIS 2 THUMBS UP^^
LAWD HAMMERCY ON MY SOUL!!! BUT WHY DIDN’T HE JUST HAVE SOME “DRAWS” ON???? THAT’S ALL I AM SAYING….I WANT TO SEE THE WHOLE “PACKAGE”……LMAO!!!!! BUT I STILL GIVE THIS 2 THUMBS UP^^
Woooooooo Hoooooooo!
First thought: Where are his feet?
Second thought: Ohhhh, he’s in waaaaterr.
Eh, nothin that cant be seen on a basketball court. Or the local prison yard….
TAKE OFF THE PANTS
TAKE OFF THE PANTS
Damn U Nelly I was just listening to Long Night w/ Usher and staring at the pic. I am need a cold shower.
Sexy
I knew it was a matter of time before he was modeling some underwear, lol. Nelly is not attractive, but that body is sexy!
Umm…Can we PLEASE get more pictures. PLEASE?
FLAWWWWLESSSSS!!!!!!
DAMN!
DE-LI-CIOUS!!!!!!!!!!!
He is sooooo sexy! WOW!
He could def get it…but the problem is getting him to want it.
so are there pics without the jeans on?
cot dayum! No wonder Shanti be gigglin and grinning all the time!!
A very good look…
Nelly is a good looking man, and getting his work in. Entertainer, model and he is joining the cast of CSI. Work it Nelly.
Take The Pants Off Please. That Is The Sexiest Man Alive!
I love this damn site. The pics of both Raphael and Nelly are two styles from 2 different eras almost and I love them both. This is hot. Lookin good my brothas! Damn!
TOTALLLYYYYYYYY AGAINST THE LAW!!!!!
hiGHLYYY ORGAZZZZZZsPAZZZAMICCCC.
i M ASHANTI’S REPLACEMENT GURLLLLLL.
THNKZ CONCRETELOOP N SEAN J
Im soooo over the RIGHT ON! mag phase……..but I might have to visit the mag rack for this one…..Kudos 2 Diddy
luv nelly… he looks sooooo good
Such a cuttie. His photos were seen at millionaire persoanals site “”"”"”"”NYwealthyMatch . c o m”"”"”"”"”"last week. It is said he is already in relationship with a young beautiful woman on that site now.☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆☆?
Dammit, why he got pants on???
He need 2 do one of those David Beckham type photoshoots, nothing but the un-dee wear!!!
Damn Nelly! He looks good as hell! His body would look even better w/o that tat on his stomach. His sexiness kinda reminds me of LL Cool J. He reminds me of a modern day LL. Just sex as hell! Dam…
Damn……Nelly got all kind of X-rated thoughts going through my head right now. That dude know he is sexy!!! Get it Ashanti!!
NELLY LOOKS GREAT. I SAW HIM AT THE RED ROCK IN VEGAS SHOOTING A VIDEO WITH AKON. BOTH GUYS SEEM TO BE VERY NICE. DIDDY DID GOOD THIS TIME. DIDDY NEEDS TO KEEP IT REAL WITH CASSIDY DONT TAKE AWAY HER YOUTH AND DIDDY DONT BE AFRAID TO MATURE. WE ALL HAVE TO ONE DAY. EMBRACE IT.
HOT DAMN NELLY YOU LOOK GOOD LIKE ALWAYS. I AGREE I WANT A POSTER SO I CAN HANG IN MY ROOM. I WANNA SEE MORE PICTURES. THANKS.
GOOD CHOICE DIDDY!!!!!!!!
YOU GO ASHANTI, YOU HAVE A GOOD LOOKING MAN.
DAMN NELLY IS GORGEOUS…SMART MOVE DIDDY AND HE’S RIGHT THE LADIES ARE ALREADY THANKING HIM!!! ASHANTI BETTER START CLAIMING THIS MAN OPENLY, ALTHOUGH I DOUBT IT WOULD MATTER! I WILL BE LOOKING FOR THIS MAN WHEN I GO TO ATL THIS WEEKEND FOR SO SO DEF SUMMERFEST…THAT’S RIGHT ASHANTI…I GOT THAT GOOD GOOD TOO!
o yeaH thiS is HOT
wow….
I>>>Damn!! He looks so lickable.
okay ummhumm i see and luvin this =)
but i want no jeans next shoot. its such an unncessary prop somethimes.
Nelly looks good!!!
I wonder if Nelly has any tats below the one on his belly if so can I kiss it? The picare fiyah great selection.
Well, just in case his album don’t pop off, he can always do this and still make money.
A All I can say is……. TOO HOT!!!!!!!!!!!!!
pics are*
oooooh niiicee
well no wonder Ashanti says she got the “good, good” to keep him! lol