1st NELLY AD FOR SEAN JOHN UNDERWEAR
Monday, July 28, 2008
Sean John Underwear taps internationally renowned recording artist, Nelly, as their new spokesmodel. The first campaign features the rapper donning the Fall collection of underwear basics and loungewear.
The campaign was shot by Randee St. Nicholas and showcases Nelly in both interior and exterior shots at a modern home overlooking Los Angeles.
Sean “Diddy” Combs on picking Nelly for the new campaign:
“I have known Nelly for many years and I really admire his work. To me, Nelly is the quintessential definition of the Sean John man. He has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to. And let’s be honest, all of the ladies out there are going to be thanking us for this campaign. The images are so strong; they speak for themselves. We are truly excited to welcome Nelly into the Sean John family.”
Nelly on the campaign:
“I have been a big fan of Diddy and the Sean John clothing line for years. So, when they asked me to work with them, it was a real honor. I hope my fans will enjoy this campaign as much as I did shooting it.”
Styles will include briefs, boxer-briefs, boxers, undershirts, pajamas and robes, among others.









143 Comments
COMMENT PAGES: « 1 [2] Show All
76.
real
Tuesday, July 29, 2008 /
looks alright. would want it to be more high fashion though…no bling, no trainers at least…
77.
DD
Tuesday, July 29, 2008 /
Nelly is sexy as hell. Don’t hate.
78.
Dev
Tuesday, July 29, 2008 /
Okay! Depends what ya like! What i wanna know is if its a underwear campaign why are people only seeing the band, is it a case of skinny leg syndrome? They need to akd me because my legs are on point!… and so is my tophalf. i think i could give nelly a run for his money.
Heres one for you male “loopers” send in your pictures of you in your undies
79.
algie
Tuesday, July 29, 2008 /
gives ashanti hi-5 lol your man is soooooooooooooooo sexy!!!!
80.
Lady Architect
Tuesday, July 29, 2008 /
Nice add Nelly. I just can’t stand all those tats, but that’s just my preference. Still looks good though. How much are the underwear so I can get my bf some.
81.
Hidge
Tuesday, July 29, 2008 /
I love me some Nelly; he is too fine
82.
NUDARKAQUA
Tuesday, July 29, 2008 /
MAGICALLY DELICIOUS!!!
83.
Maryshoo97one
Tuesday, July 29, 2008 /
It’s gettin hot in here!!
lol lol lol
I like what I see but I was expecting to see more
Damn Ashanti is one lucky girl!!!
84.
Jayla James
Tuesday, July 29, 2008 /
{ Eyes Wide open}
He looks good!!
http://www.jay-ja.com
85.
LuvsIt
Tuesday, July 29, 2008 /
LMAO @ all the women goin nuts! But I agree w/ #15. All I can say is Lawd Lawd Lawd. lol
86.
belleandchic
Tuesday, July 29, 2008 /
im mad he got them damn jeans on he shuda took a pic without shoot we tryna see the whole package nelly what wrong with you do like david beckham with the emporio ads
87.
Original Truth (I don't care if ya get mad)
Tuesday, July 29, 2008 /
Nelly looks sexy! wow…. thanks for posting CL just brightened my day!
88.
marci0881
Tuesday, July 29, 2008 /
I done look at this pic like 5x b4 I could say something*looking up again* God made this beautiful creation of a man!
89.
JAZZY
Tuesday, July 29, 2008 /
WOOOOOOOOOO CHILD!!!!!!
DAMN, DAMN, DAMN!!!!!!!!!!!!!!!!!!
I ALMOST HAD A STROKE WHEN I SAW THIS SEXY PICTURE OF NELLY!!!!
OMG! OMG! OMG!!!!!
ASHANTI REALLY HAS SOMETHING ON HER HANDS!!!!
ASHANTI DONT LET THE HATERS GET TO YOUR MAN GIRL!!!!! THEY HATING ON YOU B/C THEY NOT WITH HIM!!!
;-)
IF I HAD A REGULAR ACCESS TO THE STARS, BEST BELIEVE I’D BE TRYING TO GET A NELLY!!!!!
I NEED A GLASS OF COLD WATER AFTER THIS!!!!!!
90.
nana1
Tuesday, July 29, 2008 /
okay they teasing us with this first ad, Diddy said we will be thanking them for these ads… I want to run out and buy some for my man…lol… but realtalk Ashanti is one lucky B and she knows it….. plus ole boy makes good pancakes for her too… she lucky
91.
Roxi2States
Tuesday, July 29, 2008 /
Cot dayum! nelly take it all off baby! i know these are teasers. I KNOW they better drop them jeans next go around. I agree with an earlier comment that he could pull a mark wahlburg for real. Lovin it. I also agree that if only diddy could use some cocoa flavored chicks in his femme ads. Probably why i wont buy Sean Jean for her.
92.
Phillyfashionista
Tuesday, July 29, 2008 /
D@@@mn Nelly!!! Shantil getting All Lat?? Nice!
93.
HOUSTON'S FINEST
Tuesday, July 29, 2008 /
That made my day!! He got that “GOOD GOOD”
94.
mrs sands
Tuesday, July 29, 2008 /
Damn Nells! Hows about you wear some damn Vokal draws? LOL! Na he lookin mighty fine…Ashanti must know how to handle that right there!
95.
Bad Girl
Tuesday, July 29, 2008 /
YESSS LAWD!!!!!
96.
sexy* >33333333
Tuesday, July 29, 2008 /
DAMN! Ashanti gurl U are so lucky lol! Damn he fine!
97.
tenderoni
Tuesday, July 29, 2008 /
Ashanti better watch out now!!! Cuz Nelly looking hella good.. HMMMMMMM
98.
Camille
Tuesday, July 29, 2008 /
In the pic I only have eyes for Nelly, bump the Sean Jean.
99.
Bahamas/Chicago/Cayman Gal
Tuesday, July 29, 2008 /
SEXUAL CHOCOLATE!!!!!!!! Damn Nelly!! Very, very good choice Diddy, this is a good look!!!!
100.
Jazz
Tuesday, July 29, 2008 /
EXCELLENT CHOICE. VERY GOOD CHOICE.
101.
Jamie872006
Tuesday, July 29, 2008 /
DDAAMMNN!!! Nelly know he fine as hell.
102.
Angelicious07
Tuesday, July 29, 2008 /
Ashanti ain’t hitting that right.
103.
Angelicious07
Tuesday, July 29, 2008 /
lLawd Nelly can have it all day - anyday!
104.
crunkpoet
Tuesday, July 29, 2008 /
OMG!!!!!!!!!!!!!!!!!!!!!! LMAO @ number 8….all in my belly!!!!!!!!!!!!!!!!!!!!
105.
she she
Tuesday, July 29, 2008 /
nelly is wack to me now.
106.
Katty
Tuesday, July 29, 2008 /
Wow,I saw his profile on *****M i l l i o n a i r e4me.com ***** This is the first, most effective and largest site in the world to date, marry successful, beautiful people.Our members include CEOs, pro athletes, doctors, lawyers, investors, entrepreneurs, beauty queens, fitness models, and Hollywood celebrities, just to name a few. It is a worth to see.
107.
Shellboogie
Tuesday, July 29, 2008 /
Baby, Good God Almighty !!!!!
Nelly is breathe taking, my heart almost stopped. Y’all should put a warning sign or something.
Ashanti girl, you better have the “GOOD GOOD” cause he damn sure got a good good body. I aint mad but I sure am jealous!!!!
Diddy, thank you !!!!!
God Bless Nelly!!!!!
Ashanti when you get married you better have as many babies as Angelina and Brad or at least have fun trying.
God Bless Nelly !!!!!!!!!!!!!!!!!!!!!
I need some water !!!!
108.
Kina
Tuesday, July 29, 2008 /
All I can say is DAMN!!!!
109.
island Spice
Tuesday, July 29, 2008 /
Damn Nelly you make a girl just wanna…..
*fanning myself*
110.
callmewhatever
Tuesday, July 29, 2008 /
HHe looks gorgeous as always! So proud of my hometown boy.
111.
Liz
Tuesday, July 29, 2008 /
Dayuuuuummmmm!!! I want that.
112.
TeTe(LOVIN KID CUDI)
Tuesday, July 29, 2008 /
wowowowoweee.i kept scrolling back up….nelly is foine!!!
i didnt care what the focal point was…..thats just a sight to see
113.
HOTMOMMA001
Tuesday, July 29, 2008 /
Nelly will make you wanna leave the one you wit for real! He is the ISH! Shanti don’t know how to handle all that! C’mere Nelly…let Hot Momma show you a lil something, something! LOL
Good look for sure! Even if Diddy done cheated all those artists outta their money, he certainly knows how to market a product!
114.
tia
Tuesday, July 29, 2008 /
i saw another photo with him without the jeans and GOTDAMN!!! ya’ll think ya’ll like this photo…pulease!…your gonna go crazy over the next one
115.
Kellz
Tuesday, July 29, 2008 /
The only thing I have to comment on is how did Nelly get so big so fast? Seriously…? I mean I know it wasn’t “fast” but still…. I just can’t help but to ask that q every time I see this dude w/o a shirt!!! He’s like a meathead now…. obsessed lol!!! JK or at least I hope my joke isn’t true.
116.
Nelly fan
Tuesday, July 29, 2008 /
Damn nelly u lookin good i kno ashanti trien 2 keep u on lockdown
117.
WestIndiePrincess
Tuesday, July 29, 2008 /
GOOD GAT-DYAMN……im sorry Ashanti or Joss or WHOEVAH de hell talkin’ bout dem wid’him…….HE’S MINE! Gold teet’ an’ ALL!
UGH, i just want to lick his skin!! THIS IS A SIN to look so fine!
DAMN!…….
and ‘DAMN’ AGAIN!
he’s on my desktop RITE NOW! Saved! dont care who sayin’ what!
OMG!!!
Look…..i can’t stop chat rubbish!
118.
WestIndiePrincess
Tuesday, July 29, 2008 /
P.S:
can someone tell P.Dddy that “I” can really welcome Nelly into the P.Diddy/Puff Daddy/Sean John/Roberts/Samuels/Rodriguez family..or which ever family he want be welcomed to……..I CAN DO IT!
GIVE HIM A ‘WELCOMIN’ HE WOULD NEVAH FAHGET!!!!!!
119.
luvs2speakhermind
Tuesday, July 29, 2008 /
OMG all of these hot in the butt females on here. It’s funny how a bunch of y’all be talking about how Kim Kardashian is a ho but y’all are the same one’s saying that Nelly could get it and you would f*ck him. Nothing but HOS & HYPRICRITES on here! Anyways, I don’t really find Nelly attractive in the face, but he does have a really nice body. I hate the picture though. The setting doesn’t make sense and why does he have on jeans? This is supposed to be an underwear ad!
120.
WestIndiePrincess
Tuesday, July 29, 2008 /
NELLY…..HOPE U COMIN’ TO CARIBANA IN T.O. THIS WEEKEND………I’LL BE ON THE “GET W/THE WEST INDIE PRINCESS” FLOAT….INNA DE YELLOW POUMPOUM SHORTS! lol W/ A “NELLY’S BODY IS HOT” T-SHIRT
@ CC #26:
u should come to Toronto….nuttin like this up here…..NOTHIN’!!!!
121.
natalia
Tuesday, July 29, 2008 /
DAYUM.
122.
Mrs Morris
Tuesday, July 29, 2008 /
Now that i come back and look at it again, after watching his dumbass video on TV, i see he has definitely worked his body into the right look.
HOWEVER, The guy who said he could give nelly a run for his money… im trying to see where you believe you can do such a thing. Care to share?
123.
msblknasty1
Tuesday, July 29, 2008 /
………ooooooooh nelly can i have some lol
124.
Carla
Tuesday, July 29, 2008 /
Lord, have MERCY! I love me some Nelly! Fine and Sexy as H—!! What I would do to that man! UMMMMMM!
125.
Can't Find The Words..
Tuesday, July 29, 2008 /
WOW…go Shanti!
126.
Call Me Mrs. Jones
Tuesday, July 29, 2008 /
Wow.
127.
shia
Tuesday, July 29, 2008 /
DAAAAAAMMMMMMMNNNNN! Oh my! Another reason to envy Ashanti…*smh*
128.
Dame(I put on)
Tuesday, July 29, 2008 /
I saw the other pic and I fainted lol
129.
!!!!!!!!!SUNSHINE!!!!!!!!!!!
Tuesday, July 29, 2008 /
!!!!!!!!!!!!!!!OMG!!!!!!!!!!!!!!!
130.
tishie
Tuesday, July 29, 2008 /
Dam! Nelly you look good enough to eat! I’m so excited
131.
Me
Wednesday, July 30, 2008 /
Watch out Nelly, don’t let him try to get with you….. I’ve heard about P- Doody!! He is SOOOOOOOOOO suspect to me. But I will agree with P-Doody, he is fine as hell. huh? Lucky ass Ashanti…..
132.
Theworldwillendin2012
Wednesday, July 30, 2008 /
Lord Jesus Muthufucka, sorry, i have tourettes.
133.
Suzy Canadian Superstarr
Wednesday, July 30, 2008 /
LMFAO ya’ll are funny ..I agree #73 LOL dee-lishh
134.
Dr. P.
Thursday, July 31, 2008 /
Nelly is wrong for that!!! Although I am a 50 year old woman, I could sho’ use him for my “Tender-roni”, “P.Y.T.”, “Boy-Toy”!!!!!!
135.
HOTMOMMA001
Thursday, July 31, 2008 /
Nelly, Nelly, Nelly……sigh………why must you TEASE a sista like this? You KNOW Shanti don’t know what to do wit all that! C’mere let me show ya something!
136.
Scorpiopooh19
Saturday, August 2, 2008 /
Nelly is looking hella good in these pics. I havent been this excitied looking at a pic in a long time….God Bless you Diddy for this.
137.
TAL
Tuesday, August 5, 2008 /
Wheeeew!!!! Damn Nelly………………
138.
Domonquica
Tuesday, August 5, 2008 /
i love nelly so much i am his number 1 fan i love you nelly an diddy pick the prfect person for his compony !!!!
139.
george
Friday, August 15, 2008 /
when do we get to see what hes packing?
: ) hmmmmmm
140.
jjjJazzygirl26
Tuesday, September 2, 2008 /
jjjDamn I didn’t know Nelly was that fine. Nelly has a sexy six pack going on mmmmmmmmm!!!!!!!!!can eat him up mmmmmmm!!!!!!!!!!!
141.
BEAUTIFUL
Monday, September 29, 2008 /
I AM SO INLOVE WITH U NELLY. I BE SO GLAD WHEN U DROP GOOFY AND GET U A REAL WOMEN LIKE ME! U HAVE TO KNOW U ARE LOOKING FABULOUS BABY!! MY BOYFRIEND SURE IS GONE BE JEALOUS WITH ONE OF THESE PICTURES BEING POSTED ON MY SCREEN.
142.
kishacarruth
Tuesday, October 28, 2008 /
Nelly you look so good I love your tatoos you is so fine keep on posing
143.
Marissa
Monday, November 17, 2008 /
omg nelly’s body is bangin.
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