Sean ‘Diddy’ Combs attended the celebration of ‘I Am King’ on the Times Square Billboard at The Dream Hotel on Monday in New York City.
The new campaign will also appear on Los Angeles’ prestigious Sunset Boulevard, as well as other marquis billboard locations in New York, Los Angeles, and Miami.
Sean “Diddy” Combs said, “I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it. I AM KING is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”

Kelly Rowland poses backstage at the MTV Africa Music Awards 2008 at the Abuja Velodrome over the weekend in Abuja, Nigeria.

John Legend arrives at the Second Annual ‘CNN Heroes: An All-Star Tribute’ at the Kodak Theatre, Hollywood and Highland on Saturday in Hollywood, California.

The Game poses backstage at the MTV Africa Music Awards 2008 at the Abuja Velodrome over the weekend in Abuja, Nigeria.

Vanessa Williams attends the opening night performance of ‘Irving Berlin’s White Christmas’ at Marquis Theatre in the Marriott Marquis Hotel on Sunday in New York City.

Actress Elise Neal attends Interscope, Geffen, and A&M Records Official American Music Awards After Party at Boulevard3 on Sunday in Hollywood, California.

Actor/recording artist Tyrese Gibson attends the Target and Christina Aguilera celebration of A Night of Music event at Target Terrace at LA LIVE on Sunday in Los Angeles, California.

Ben Stiller, Jada Pinkett Smith and Chris Rock attend ‘Madagascar 2′ photocall at Santo Mauro Hotel on Tuesday in Madrid, Spain.











Everyone looks nice!
Everybody looks nice except for Johnny!! Who wears riding boots & tight pants!!! SMH!!!
uh ohh..everybody lukn gud!
Luv em pics
Well where do I begin…..
Something about Diddy urks me…I cant put my finger on, but if I could, Im sure I’d have to wash it.
Kelly looks GORGEOUS. Loves da dress and hair.
John Legend….that girl needs to get out of those boots. Im not feeling that at all.
Game….WTF??? I thought we stop takin pics with our middle fingers up in 2006. Whats the purpose? Esp considering he is at the African Music Awards.
Vaneesa’s shirt looks like pajamas.
Tyrese looks simple
I hate Jada’s hair, but she is flawless. Madagascar was kinda funny….surprisingly.
Everyone looks great. I am so glad Kelly is doing so well in other countries. She is so beautiful. I wish she would get that same love here. But who cares, she is still hot! BTW she has a new song out called “Blaze” and I am loving it.
That pic of the game is ugly…and Im not just talking about his face. He needs to grow up!
all my black people looking good…..i like -i like!!!
just 1 thing can somebody please tell me why mr legend gotta ruin his dapper look by wearing those hideous boots, that country folks use to stomp on grapes or whatever it is…………………(sigh)
ps. love love love jada’s coat, it also makes her look taller than she is
first!!! (i know its petty but i had to)
Note to John Legend: “TAKE YOUR SWEET ASS OUT THEM BOOTS NOW!!!!”
Smh…they start taking that metro ish too far nowadays!!!!
Where is AKON????? Doesn’t the title of this post say Akon??? Not that I wanna see him all that bad, Im sure he looks da fool
the game…………………charming as usual(smh)
What is wrong with vanessa’s Eyes? Girl please lay off that botox! She looks crosseyed.
Call me crazy but I’ve been trying to pinpoint exactly what it is about jada that makes her look so weird to me. Not only that she is hard in the face (muscular) but it’s the hair. I think Jada was just FIERCE with short hair. I don’t like the Long hair on her. It masks and hides too much of her beauty.
john legend is always going to wear suits regardless of whether they are tight or not so people please get over it. he grew up in church his whole life…..el bethel temple springfield, ohio to be exact. people dont change for hollywood…..well some do but you get my point.
that jacket game got on is tight!
vanessa william’s eyes have always been beautiful to me.
see some people have to be so ignorant(GAME) evryone else looks ok. Yeah john gould have done good without the boots
everyone Sorry
Ugh @ The Game.. I mean really, how old is he now? 2 damn old to do the middle finger pose. GROW UP
I can’t hate, Diddy stays on the grind..he’s still ignorant as hell.
I love John Legend, but he he lost some MAJOR cool points for this ensemble.
The Game…that’s an IGNORANT pose, people don’t do that anymore. What kind of representation is that?
Everyone else….eh!
@14,i agree.that was soooooo stupid and then he’s too damn old to be posing like a myspace teenager……and at an event in Africa at that…lol.that just makes it seem so much worse
Diddy is sooo arrogant.his explanation of “The King” is a load of bullsh….he knows he’s not talking about “every man”,shutup!but i still like his arrogant ass.
kelly is gorgeous
johnny boy took it too far with the bootz……everybody else look good EXCEPT.. for the game REALLY!!!! we have a black president not grow up
now******
The Game is just so pointless….why do that? You’re representing so much more than yourself being that you’re in Africa. Most people will never get to go there in their lives.
John Legend…uhhh…I used to defend people saying he was gay. Key phrase: used to.
Game is a bio-polar fool. He is so freakin ignorant…
Kelly’s dress is beautiful…
Not feeling Jada’s hair…
Tyrese looks handsome…
John Legend ——
WHAT IS UP WITH JOHN’S BOOTS
kelly’s dress sure looks like one of the dresses beyonce wore….
is it just me or does diddy look gay as hell and wtf does john legend have them damn boots on he look a freakn mess where has elise neal been? and tyrese is so darn sexy ummmm i love chocolate i would love diddy chocolate ass to if he wasnt GAY! and tho i love Jada i’m mad @ her cuz i dont care what no1 say she den got some type of plastic surgery on her face because she do NOT look the same and it aint all the weight lost either her face her cheekbones and lips are different and i dont like it!
O.k. LISTEN UP DIDDY: We know you are using that picture to promote your goal to become the next James Bond. Marketing Psychology is what it is and we are not buying it!!!! You cool but you will NOT be the next James Bond.
And is it even cold in Nigeria right now? Game looks a mess… saggin and wearing on a bubble coat
WTF @ John Legend and The Game! Come On people! The Game should know better by now…key word should…
Seriously…WTF?
John Legend looks nuts!
Kelly- Her dress looks heavy as hell
Game-WTF? All that was not necessary
Vanessa-looking a litle old around the eyes
Tyrese-Fine as can be!
a hot ass mess!
…that is john legend!
one simple phrase: WTF
the game is really trying to take us back in the wrong way with that pic
OKKKKKK, where to said
Firstly, JOHN JOHN JOHN. The more I see u, the sweeter u look. And im not talking about the good sweet either, I am talking about sweet sweet. Why dude? seriously, why? Save them boots for the girls.
Tyrese looks clean but he is soo damn fat. Thats what happens ppl who are looked up to has sex symbols let themselves go. Tyra, Tyrese & Tyson all are fat and out of shape.
Game looks like the game
Kelly, just too gorgeous, She looks flatterin in everything she wears.
Diddy, has much as I want to hate him, ya gatta love him
Jada,pretty flawless face, ugly ass hair
Why are Tyrese’s lips so white. Can we get him some carmex? He is too sexy for that!
Diddy looks chunky
Kelly looks beautiful
J Legend needs to dust himself off and try again
Game pull your pants up and why the middle finger
Vanessa showing her age. not likin the look
Elise nice body but do your hair
Tyrese looks good
Ben looks scary
Jada looks nice
Chris Rock looks gay without facial hair
Only The Game would go to the MTV Africa Music Awards at stick up the bird, wit his ig’nant ass!
Diddy is funny! lol.. Love the campaign “I AM KING” it’s the perfect message for esp now with our new President.
Kelly looks pretty…
OK John…bahahahaha .. well it’s different
Game… hmm not cute…
Vanessa and Elise looks nice..
hmmm Jada HAS NOT had surgery, she is getting older and her face is changing… and everything that was will no longer be the same cheekbones, nose, eyes, hair everything changes look at your parents or have you not noticed that their face is smaller as they age, they aren’t as tall as they once were… ignorance kills …. PEOPLE AGE THERE IS NO FOUNTAIN OF YOUTH EVEN FOR CELEBS
Kelly looks absolutely STUNNING!
DEAD AT JOHN WEARING THEM BOOTS!
Damn, Kelly come back to Houston. We love & miss you! ! ! ! !
*drops this postcard in the mail*
kelly looks stunning.
as for game? smfh.
I wonder if Vanessa Williams will ever sing again?
Kelly should be ASHAMED of herself! She went to africa mtv to pick up an award for Alicia keys, kelly needs to either create a better career for herself or leave the music industry and do something else.
She has no self-esteem, and damn well no pride.
The only nice thing I can say about her is that she looks good, love the dress.
Game: Really?! A middle finger? Yeah, you’re cool. First of all, pull your pants up, not cute. And take off the bubble coat – You’re in Nigeria, the coldest it gets is 75.
John: Wow! Suit was on point until the shoes. Got to go.
Diddy’s so full of himself. John Legend>>You look a damn mess!!lol!!! Was it raining? Regardless there was no need for the damn boots. You on some momo!!
Every one looking good except the game. I mean really, how old are we??? A grown man flipping the bird!!!
Game looks stupid.
Tyrese needs some chapstick.
Game needs to grow up… I mean really.
John Legend needs to pull a “Clay Aiken”…ROTFLMAO
Everyone else looks nice….oh Tyrese may be trying to get endorsed by “Chap Stick”..HAHAHAHAHAHAHAHAHA
So MTV Africa music awards was in Abuja, Nigeria! Wow naija doing big things now! John Legend, saw the Colbert special and the nutmeg segment was hilarious!
NOW COME ON NOW DIDDY, YOU DON’T REALLY BELIEVE EVERY MAN IS A KING, YOU JUST SAYING THAT TO SELL COLOGNE! PUHLEASE, IF YOU ACTUALLY FELT THAT WAY, YOU WOULDN’T BE BOMB RUSHING FOLKS ALL UP IN THE CLUB, PUSHING OTHER PEOPLE AROUND, ACTING LIKE YOU THE SHYT…PUHLEASE, I’M SO SICK OF THESE CELEBRITIES TRYING TO USE OUR NEWLY ELECTED PRESIDENT TO SELL STUFF….NOW THAT BARACK OBAMA IS PRESIDENT, AND HE’S A BLACK MAN, ALL OF A SUDDEN, DIDDY WANT TO ACT LIKE HE’S A GENTLEMAN, WHEN ANY OTHER DAY, HE BE RUNNING AROUND IN HEAT, HUMPIN FEMALES, AND LEAVING BEHIND A SHYT LOAD OF BABIES. STANDING THERE SMILING LIKE THAT CAT WHO DONE CAUGHT AT THE MICE, TRYING HIS HARDEST TO PULL OF THIS “GENTLEMAN” IMAGE…..
JOHN LEGEND KNOW HE WRONG FOR THEM BOOTS……AND THE GAME JUST PLAIN WRONG, THOUGH I DO LOVE HIS SINGLE HE GOT OUT…PROPS, I DON’T KNOW SO MANY PEOPLE HATE HIM SO, DID I MISS SOMETHING?
LOL @ how FAT Diddy is in real life as opposed to that photoshopped picture of him inspite of all the baggy black he’s wearing. He truely does think he is King and not because of the fact that we are descendants of Kings but rather the fact that he’s an egotistical, self absorbed, opportunist. Some of these celebs kill me.
Kelly Looks Fab!!!!!!!
Jada coat is tha biznezz!!! where can i buy????
Sean okay the concept is great if thats what ya really meant
The game is sooo ghetto and ignorant i never liked him whatsoever
Vanessa is aging very beautifully
Elise body is tha biznezz
Tyrese look handsome like the pink tie
and Kelly is just stunning do your thing internationally girl lock it down!!!!!
OH NO!! JOHNNY BOY IS STARTING TO LOOK LIKE A LITTLE SHEPHERD!!
Kelly’s dress is so beautiful! I’m glad she’s finding success overseas….its a good look for her.
wtf is jon boi doin in dem dam boots at least git on the dam x on the carpet lolol ..jada looks like a man in a dress lol lol and what is elise tryna sell ewwwwww…get a better dress call rhi rhi lol
kelly….girlfriend is looking so good right there but then again she always does..this gal has got class and fashion all figured out…so happy to see u in africa again i so hope she comes to south africa again soon……and leave this house in a blaze. iam loving that new song and cant wait for the third album oh april09 is so far dammit….love you lots kelz!!! the game is actually so fine i wish he’d stop tryin to be such a bad boy cuz he is eye candy dammit!!!…you got that pharrel!! everyone else looks good but my gal kelly shut it down.
Mi love kelly, but she jus doh mek it star
Love Diddy!!!
I think Game sets a very bad example to young black males
Everyone looks good except for GAME… SO DAMN IGNORANT !!!