Sean ‘Diddy’ Combs attended the celebration of ‘I Am King’ on the Times Square Billboard at The Dream Hotel on Monday in New York City.
The new campaign will also appear on Los Angeles’ prestigious Sunset Boulevard, as well as other marquis billboard locations in New York, Los Angeles, and Miami.
Sean “Diddy” Combs said, “I am really proud of the new billboard and of the message that it conveys to everyone who gets to see it. I AM KING is not just about me, but every man. We are all descendants of kings. And if all men believe in that, we can accomplish anything. This image pays tribute to that belief, that ideal.”
Kelly Rowland poses backstage at the MTV Africa Music Awards 2008 at the Abuja Velodrome over the weekend in Abuja, Nigeria.
John Legend arrives at the Second Annual ‘CNN Heroes: An All-Star Tribute’ at the Kodak Theatre, Hollywood and Highland on Saturday in Hollywood, California.
The Game poses backstage at the MTV Africa Music Awards 2008 at the Abuja Velodrome over the weekend in Abuja, Nigeria.
Vanessa Williams attends the opening night performance of ‘Irving Berlin’s White Christmas’ at Marquis Theatre in the Marriott Marquis Hotel on Sunday in New York City.
Actress Elise Neal attends Interscope, Geffen, and A&M Records Official American Music Awards After Party at Boulevard3 on Sunday in Hollywood, California.
Actor/recording artist Tyrese Gibson attends the Target and Christina Aguilera celebration of A Night of Music event at Target Terrace at LA LIVE on Sunday in Los Angeles, California.
Ben Stiller, Jada Pinkett Smith and Chris Rock attend ‘Madagascar 2′ photocall at Santo Mauro Hotel on Tuesday in Madrid, Spain.