FASHION: DEREON SPRING/SUMMER ’09 TRAILER

While in Bermuda last October to perform at the Bermuda Music Festival, Beyonce shot the upcoming ad campaigns for the House of Dereon and Dereon labels.

About J. Dakar

Cool kid, smart guy, Southern gentleman and brilliant blogger (or so they say).
Posted in FASHION, VIDEOS

196 Responses to FASHION: DEREON SPRING/SUMMER ’09 TRAILER

  1. blackisbeautiful

    There really isn’t much of an excuse of Beyonce speaking like this. She has been in the game for 12 years and still sound like she has not had a speech coach. She sounds like a new artist coming in the game with no guidance. What makes it worst is that she is 27 years-old!! No excuses if she was a regular person sounding like this we all would’ve been clowning her and saying she makes the black race look bad. Because she has money, people want to make excuses. That’s sad and very shallow people.

    Anyways I always thought that Beyonce coming out with House of Dereon as an urban line was a mistake. Beyonce is not known for her urban wear, but is known for gowns. I think she should have marketed as such. She should have cocktail dresses, prom gowns, evening gowns, and maybe if her designs don’t come off too tacky, she could get away with designing wedding gowns. Anyways, I do think her dress line should’ve been her first option.

  2. LIFESIZEBARBIE

    How nice was that I loved that commercial or whatever it was it was beautiful and so was she and the picture loved it!

  3. LWB - Living while black

    Black people, mainly black americans will always be at the bottom of the barrel because you people never support each other. Stop putting each other down, If you don’t like Beyonce’ then fine, but tearing her down only shows your own insecurity. B is a beautiful young lady that has done nothing to you, period! You people are the worst among all the races!!! THE WORST!!

  4. Ara

    Yall crazy, there’s nothing wrong with Bey’s voice, WHAT you want her to use that phony, pseudo caucasian accent. Education is important, but there is more than one way to obtain an education than sitting in a classroom. There’s hand on hand experience, and that’s what Bey has. In the classroom they teach you how to be successful in the business world, or in the arts, etc. That’s just to prepare you for the world outside the classroom. It’s how successfully you apply those principles and theories learned in the classroom that determines the outcome in the outside world. Those A’s and B’s don’t mean jack or that degreee, if you can not apply that knowledge succcessfully in the real world. Well, Bey has done that, she is a success, in music, in entrepreneurship, acting and marketing herself for different endorsement.

    Some of you keep talking negatively about her designer labels Dereon and House of Dereon, well they are young labels compared to labels such as Chanel, Dior etc., those labels have been around for decades. Give Dereon a chance to grow. Some of you talk about her acting skills, give here a chance to develop that as well. Bey made 4 million on her last movie, “Cadillac Records”, (which she donated to charity), that might be low campared to some of the other actors in Hollywood, but when was the last time anyone offered you 4 mil for anything? Bey is world traveled, have seen and exprienced many life changing expriences. That’s an education in its self. So just because she has not sat in some stuffy classroom for years, cramming for exams and finals, does’nt mean she is not educated.

    The whole idea of education is make you a productive member of society, a more cultured person and to provide a means to make a decent living. People spend tons of money and years to become lawyers, doctors, senators, engineers etc, to provide a needed service yes, but they also want to live the “Good Life”. They all make very good money ……………. but none of them make 80 million a year, not even the president. So all you people that keep talking negatively about Bey, well you know what they say ………. talk is cheap, no matter how eloquently stated.

  5. SALI

    Well she did say the new president makes her want to be smarter, so there is still hope for her vocabulary. For all we know she could be taking on line classess as we speak. And you guys really shouldn’t pay any attention to the stans. They are just paid employees or family members. This is the only blog you can access from her site. I’m sure she has hired people to be here to defend her.

  6. Ara

    …… and by the way the ad campaigns were very nice and I love that track to video phone.

  7. Ara

    Everyone can be smarter, you never stop learning and you never learn enough so …….

  8. Jane

    I must say that, though I am a HUGE fan of Beyonce (and always will be), why is it that the things featured in the ads and the items offered to the general public are not equal in quality or style? I’ve found that the items are cheap in both look and quality, yet the prices are not conducive to what’s being offered.

    I’m very disappointed in the line. The dresses that Bey is wearing in the video are beautiful but I’m sure they won’t look like that in the stores. The detailing on the clothes and shoes are often not as classy and glamorous as the singer herself. Maybe it’s the market I’m in… but then again I do LIVE IN NEW YORK for God’s sake!

    LOL.

    Love Bey. Def. not feelin’ Dereon. The few pieces I own were given to me by someone else who regretted a rash purchase. Bey needs to step it up. She’s following the same trend, unfortunately, as another diva who I love— Kimora Lee.

  9. Ara

    oops
    *hands on hands*
    *degree*
    *endorsements*
    *her*

  10. Lady Fabulous

    She needs to holla at Rosie Perez’s speech therapist ASAP

  11. myopia

    I don’t like Kimora’s clothes or her shoes. Baby Phat just doesn’t do it for me. She does her thing though.

    The House of Dereon that I see in stores do not look like the one’s Beyonce promotes. The one’s I see in stores look cheap and ghetto. The kids clothes are cute. I sure don’t see any long flowing dresses made by Dereon anywhere.

    A little off subject here. Jessica Simpson has some really nice shoes. They sell those too at Macy’s.

  12. HALCYONC

    Couldn’t they have gotten a spokesperson? She is just not meant to do anything but yoddle..I mean sing.

  13. HALCYONC

    @SCARED TO LOVELY

    Rhianna speaks fine. Funny Americans think because you have an accent you aren’t speaking proper English. Some of you need to travel a little.

  14. HALCYONC

    ” like Bey’s speaking voice its very raspy but sexy, I mean who can you say speaks ver good and articulate in the music biz…everyone sounds uneducated at times”

    What? Musicians are generally very intelligent. There are plenty of them out there who are highly educated whether formally or informally. Beyonce just isn’t one of them.

  15. You people are really sad. All you do is try to tear down people that are beautiful, wealthy & successful to make yourselves feel less miserable. Ha ha ha ha ha!

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