ON THE SET: BEYONCE & NEPHEW JULEZ FILM NINTENDO DS COMMERICIAL
Wednesday, March 25, 2009

Beyonce Knowles and her 4 year old nephew Julez (son of singer Solange) recently filmed a commercial for Nintendo DS.
The campaign is set to start on March 30th and features them playing with the new “Rhythm Heaven” DS game. Make sure to keep reading to view video as well.
VIDEO FROM BEHIND THE SCENES
Shout out to woooha for the video footage…
( SCREEN CAPS: BEYONCE WORLD )









170 Comments
COMMENT PAGES: « 1 [2] 3 » Show All
76.
lovelylady81
Wednesday, March 25, 2009 /
Cute kid. I like when Beyonce isnt superglam. But am I the only one who is tired of seeing her around?
77.
christamor
Wednesday, March 25, 2009 /
LMAO!!!! THANKS WB!!!
78.
WESTNDNBEAUTY
Wednesday, March 25, 2009 /
#8. Didn’t your mother ever teach you if you don’t have something nice to say, don’t say anything at all…GEESH! Anyways, Julez looks a lot like his Auntie…nice look!
79.
REALisT
Wednesday, March 25, 2009 /
can one of BEYONCE’S HATERS PLEASE let me know what she did to yall to deserve so much negativity?? i know EVERYTHING isnt always about race but BLACK people need to be supporting each other and sticking together instead of doggin each other out all the time !! and # 8 u wrong for that one!!
80.
pms
Wednesday, March 25, 2009 /
Figures the tiny teeth airhead would be doing a BRAINLESS ACTIVITY with ugly, funny looking little munchkin.
81.
Kay Kay
Wednesday, March 25, 2009 /
Everyone is asking why Solange is not in the endorsement. I can tell you this, Nintendo did NOT go after Daniel, they wanted Bey. She probably insisted that it be her nephew that was used, hence a little cash for Daniel, no harm done. I think we read too much into certain things. Just because your mom may be a celebrity, does not mean that the marketing people wanted a mother and son scene and needed to use Solange. I think it is cute to show her having some auntie/nephew time. He is already getting opportunities thrown his way. We will be seeing him on Disney soon.
@ 71, LOL!!! If Tina did not look like white is definately in their family, I might have bought that theory, but clearly there are white folks in their ancestry somewhere and it showing up in little Daniel Juelz. Genetics will work that way.
82.
Speechless2009
Wednesday, March 25, 2009 /
Now that is just too cute…LOVE IT
83.
Speechless2009
Wednesday, March 25, 2009 /
Now that is just too cute…LOVE IT
84.
B da Baddest
Wednesday, March 25, 2009 /
I would rather Solange,Beyonce, and Juelz be in it. That wouldve been better.
85.
HI Haters!
Wednesday, March 25, 2009 /
^^ She experienced success! Has a husband that loves her, a very supportive family, an amazing career, and an international brand that is exceptional!
86.
okie dokie
Wednesday, March 25, 2009 /
See KELLY you DEFINITELY did the right thing, the baby even had more juice than you! But you’re gone now and about to blow up so its all good!
87.
LINDA
Wednesday, March 25, 2009 /
Aint nobody hatin aint nobody gone fall back. Good b. is fine its her commercial she have the deal whatever. Don’t hate because people ask the question Solange shitted that damn boy out why is she not in the picture. HATE IT OR LOVE IT. ITS JUST A QUESTION. LMAO
88.
MRS. SK8BOARD P (AK & BK STAN)
Wednesday, March 25, 2009 /
awww..he’s such a cutie..i love bey
89.
Go Bee!!!
Wednesday, March 25, 2009 /
AWWWWWWWWWWWWWW THIS IS TOO CUTE!!!
THIS IS BEYONC’S endorsement with Nintendo!!
EVERYBODY WANTS BEYONCE!!!
I LOVE IT !!!
BUMP THAT “IT” GIRL THING SHE MOVED ON FROM THAT
BEE IS THE “IT” FACTOR!!!
HATERZ ARE MAD LOL
HERE A NEW ONE FOR UR T.V LOL!!!!
KEEP IT COMING BEYONCE WE LOVE U!!!
90.
The Secret Life of Me
Wednesday, March 25, 2009 /
#75 it’s merely that she breathes! Negativity doesn’t need a reason it just breeds
91.
Creole Chic Chick
Wednesday, March 25, 2009 /
I love the commercial. She didnt sound dumb at all. She did a great job she was natural.One thing about kids their reactions/responses are real. I think #85 said it perfectly people are hating because she is happy. Which is messed up. She has a loving husband, a career where she is at the top of her game, a wonderful supportive family. She has values and morals. Beyonce is a good catch.
92.
Ms. A
Wednesday, March 25, 2009 /
Good for fucking her. Doesn’t affect my wallet.
93.
MONICA
Wednesday, March 25, 2009 /
THESE KNOWLES ARE SO GRABBBY GRABBY JULES WAS ONLY THERE FOR THE FREEBIES REAL HIILLI BILLIES
94.
MONICA
Wednesday, March 25, 2009 /
THESE KNOWLES ARE SO GRABBBY GRABBY JULES WAS ONLY THERE FOR THE FREEBIES REAL HIILLI BILLIES
95.
Imnotthatstoopid
Wednesday, March 25, 2009 /
As a non-Mother, Aunt of a 3 yr old, I can SO relate to their interaction. I love my nephew like a son. It’s nice to see her w/ him like this. Obviously Solange signed off on him being in the commercial-or he wouldn’t be in it. Nice to see black folks enjoying life!
96.
J.Lei
Wednesday, March 25, 2009 /
I’m so sick of seeing the word HATE I dont know what to do. Damn, is that always what some of us black folks gonna claim when someone else doesn’t agree with you? Ugh. Anyway!
Julez is SO cute, looks like another Knowles will be on the TV screen!
I like Beyonce’s hair this color too, wayy better IMO. They looked like they enjoyed themselves. Ain’t nothing like family..
97.
pms
Wednesday, March 25, 2009 /
THEY ARE TEACHING THAT LITTLE BOY TO BE IGNORANT
Does he know his ABCs, 123s, colors????
The Knowles are GRABBY GRABBY is a perfect description.
What is the little munchkin learning from an electronic GAME gadget? NOTHING!!!!!
How is he expressing himself? He’s NOT! He’s gonna grow up letting arrogant coke nose matthew knowles speak for him just like ignorant BeYawnSay does,
That is a sad because they are too out for the green monster and don’t think about ignorance before they sign on the dotted line.
BUT since she is not getting any major media coverage she has to leak everything she’s doing.
Yep, she’s fading……………………..
98.
Mo17
Wednesday, March 25, 2009 /
SHARON that was just plain mean…Beyonce never looks like a drag queen…she’s a true inspiration for women and young girls worldwide….one of the few ya’ll got tha tu can actually say “she’s truly a role model”….so I luv Bey and she and Juelz look really cute…sum seriously family chemistry goin on there…luv em.
99.
OK OK I SEE YOU!
Wednesday, March 25, 2009 /
beyonce!!!!!!!!!!!! i love her!!!!
juelz is so effin fine dang cute lil boy!!!!!!!!!!
100.
lol
Wednesday, March 25, 2009 /
lol solo is not there because the people that play this game are white and the image may be family oriented…. so married woman with child not knocked up single mother and child…..please stop calling weavarilla natural cuz she NEVER IS!!!
101.
Ashlee Jay
Wednesday, March 25, 2009 /
What would’ve been so wrong with his mother doing the commercial with him? Whatev.
102.
FallBackHaters
Wednesday, March 25, 2009 /
Damn y’all always find something to hate on this woman abaout SMH. She grinding and doing HER and all the haters can fall the phuck back. Remember she made Forbes baby, one half of the #1 couple on that list. So keep on hatin’ haters!
Juelz is a cutie and Beyonce is too damn pretty.
103.
RORO
Wednesday, March 25, 2009 /
Dang y’all evil calling that baby ugly. He is so cute…Beyonce looks pretty also.
104.
plat.
Wednesday, March 25, 2009 /
He looks like raven simone eyebrows and all, and definately could be a disney child star… hes going to be huge if its for him.
105.
HI Haters!
Wednesday, March 25, 2009 /
@PMS,
What’s SAD is your OBVIOUS jealousy and hatred for someone that doesn’t know you even exist! YOU will never be BLESSED carrying around ALL that hatred! Beyonce isi BLESSED because she continues to be a BLESSING toward OTHERS!
106.
HI Haters!
Wednesday, March 25, 2009 /
@103
What else can the say! I’m sure Juelz is better off than they are!
107.
Kimbra
Wednesday, March 25, 2009 /
OMG!! Julez Is So Cute. I Love This Family i’m Glad To Know B Tries To Spen As Much Time With Julez As Posssible. What About J? I’m Sure He Is Cool Like That.
108.
Chan
Wednesday, March 25, 2009 /
I’m glad they had her lookin’ normal for once…I wish Solange would cut Julez hair..that’s curly shyt ain’t cute to me at all.
109.
Chan
Wednesday, March 25, 2009 /
I’m glad they had her lookin’ normal for once…I wish Solange would cut Juelz hair..that’s curly shyt ain’t cute to me at all.
110.
POETIC BLUE
Wednesday, March 25, 2009 /
I’m usually a negetive person when it comes to judgin people cause simple things just piss me off… but how can anyone hate at this?? Beyonce is gorgeous here……
Ya’ll must be some fat black ugly motha f*ckas to just be makin up stuff to hate about lololol…
111.
POETIC BLUE
Wednesday, March 25, 2009 /
And they asked Beyonce to do it because Solange is the uglier sister… and u cant lie and say it ain’t the truth.. i’m just sayin !! Btw i’m tellin the truth but bein sarcastic at the same time.
112.
MONICA
Wednesday, March 25, 2009 /
BEYONCE IS NOTHING MORE THAN A PRODUCT THAT WHY THE CHINESE LOVE HER
113.
MONICA
Wednesday, March 25, 2009 /
BEYONCE IS NOTHING MORE THAN A PRODUCT THAT WHY THE CHINESE LOVE HER YOU COULD TELL SHE DIDNT HAVE A CLUE WHAT SHE WAS DOING
114.
LAU!
Wednesday, March 25, 2009 /
Juelz is toooo cute !
115.
YaChi
Wednesday, March 25, 2009 /
It’s Solo’s kid, yet it’s her sister in the commercial. I wouldn’t have that bull.
116.
shut up beyonce stains shes da biggest copycat in da biz
Wednesday, March 25, 2009 /
@ pms i kinda agree wit u though but da beyonce stains needs 2 shut up bcuz if someone address beyonce and da tru colours shes showing in a negative way yall quick 2 jump on dem but artistes like ciara or even keyshia yall luv 2 hate and always find fault dats people will always hate beyonce bcuz of u all. i cant stand her jus like her STAINS … i mean stans.
117.
carol
Wednesday, March 25, 2009 /
who is this white woman? oh wait, she’s black?! oops.
118.
CHERYLINMIAMI
Wednesday, March 25, 2009 /
97.
pms
Wednesday, March 25, 2009 /
THEY ARE TEACHING THAT LITTLE BOY TO BE IGNORANT
Does he know his ABCs, 123s, colors????
The Knowles are GRABBY GRABBY is a perfect description.
What is the little munchkin learning from an electronic GAME gadget? NOTHING!!!!!
How is he expressing himself? He’s NOT! He’s gonna grow up letting arrogant coke nose matthew knowles speak for him just like ignorant BeYawnSay does,
That is a sad because they are too out for the green monster and don’t think about ignorance before they sign on the dotted line.
BUT since she is not getting any major media coverage she has to leak everything she’s doing.
Yep, she’s fading……………………..
———————————————————————————————————-
FADING? YOU HAVE GOT TO BE KIDDING! BEYONCE BEGINS HER WORLDWIDE TOUR TOMORROW. JULEZ DOES INDEED KNOW HIS ABC’S AND 123′S AS WELL AS HIS NAME. MAYBE YOU NEED TO CHECK YAHOO HOME PAGE, SIMPLE SHYT ABOUT HER STILL MAKE THE NEWS, LOOK AT YOU, YOU TOOK THE TIME OUT TO RESPOND TO ONE OF HER TOPICS, BECAUSE……..? FOR THE PERSON DOUBTING HIS PARENTAGE, DANIEL SR,. IS VERY PROUD OF HIS SON.
119.
Zion
Wednesday, March 25, 2009 /
@ Linda
Aint nobody hatin aint nobody gone fall back. Good b. is fine its her commercial she have the deal whatever. Don’t hate because people ask the question Solange shitted that damn boy out why is she not in the picture. HATE IT OR LOVE IT. ITS JUST A QUESTION. LMAO
——————————-
That’s something my play mother would say. LOL!!!!!!!!!!!!!!!!!!!!! Seriously girl, you know if you don’t support Beyonce 100% let me silence the stans by outlining their normally weak arguments: (I’m saving them the trouble of typing.. thank me later)
A) You must be ugly.
B) You are putting back the civil rights movement (somehow) by not supporting Beyonce.
C) You must be ugly.
D) She has money, you don’t.
I like the commercial, but the stans have parroted some seriously flawed arguments.
120.
testytude
Wednesday, March 25, 2009 /
Baby Creole looks like that kid from Heroes and My Wife & Kids.
121.
testytude
Wednesday, March 25, 2009 /
and they are always slighting Solange! Even in the CoverGirl commercial when they use HER song. When they originally ran the commercial only Beyonce was in it. Then at some point they added Solange in for a second at the end. But now I saw the commercial yesterday and they cut her out again.
lol Solange needs to sign up for a fmylife account because she stays on the back burner
fyi: her cd was actually good
122.
Queen
Wednesday, March 25, 2009 /
Beyonce’s mannerism reminds me of my bestie! A lot of people dont understand certain personalities…Sweet Girl and Cool Kid! I remember seing him at the Tom Joyner vaca last year, dancing with his mother! It was the most precious thing I’ve seen:)
123.
Cindy
Wednesday, March 25, 2009 /
She looks great when her makeup is natural. You can tell by watching what a great mother she’ll someday be. And he is too cute! Got a peek at momma knowles as well. I am sure the commercial is trying to show how adults AND kids can enjoy it. A lot of you always HAVE to find something negative in something positive *rolls eyes.
124.
CHERYLINMIAMI
Wednesday, March 25, 2009 /
121.
testytude
Wednesday, March 25, 2009 /
and they are always slighting Solange! Even in the CoverGirl commercial when they use HER song. When they originally ran the commercial only Beyonce was in it. Then at some point they added Solange in for a second at the end. But now I saw the commercial yesterday and they cut her out again.
lol Solange needs to sign up for a fmylife account because she stays on the back burner
fyi: her cd was actually good
I HAVE SEEN THE COMMERCIAL MANY TIMES WITH SOLANGE, NOT TO MENTION ITS LOREAL NOT COVER GIRL. SOLANGE STILL GETS PAID, SHE RE RECORDED HER SONF FOR THE COMMERCIAL. CARRY ON.
125.
Greatestloveofall
Wednesday, March 25, 2009 /
And who else LOOOOOOOOOOOOVES the Nintendo DS?? I do, I do
That and the Wii, I’m crazy for em.
126.
Butterpeacan
Wednesday, March 25, 2009 /
LMAO @ The haters doing their hardest best to find flaws and make up ridiculous lies. Thats right Beyonce keep it in the family.Julez can pass for Beyonce’s little brother or son, they both share a lot of Tina knowles facial features.Tina knowles got soem strong creole genes.
127.
Strange fruit
Wednesday, March 25, 2009 /
GO BEYONCE, GET THAT NINTENDO MONEY!!!!
128.
Don't Argue With Me It's Just An Opinion
Wednesday, March 25, 2009 /
I see you Beyonce, trying to APPEAR normal
129.
Strange fruit
Wednesday, March 25, 2009 /
LETS BE HONEST, BEYONCE IS MORE PROFITABLE THAN SOLANGE. SIMPLE!!!, NOW 20′ SOMETHINGS WOMAN ARE GONNA BUY NINTENDO DS’ FOR THEMSELVES AND FOR THEIR NEPHEWS AND THEIR CHILDREN, BECAUSE BEYONCE PLAYS IT AND SHE’S COOL…
130.
Lady T
Wednesday, March 25, 2009 /
damn she can’t even do a video with her nephew without being crucified. Somebody will always find fault in Beyonce. Get a life…it’s only a commercial.
131.
Beyonce in Ballin'
Wednesday, March 25, 2009 /
I love it! Kiddies sit back and take notes! This is what you can do when you CONTROL your BRAND! Mrs. Carter makes the decision with Fortune 500 companies come a calling! Love how she always looks out for the family! Beyonce keep doing you and dust the haters off!
Those who can, DO!
132.
Monique
Wednesday, March 25, 2009 /
That little boy is funny looking, just light- skinned with nice hair. I thought Bey was away somewhere… I wish she would just go away!
133.
IT IS WHAT IT IS
Wednesday, March 25, 2009 /
I guess this is one of those things like the Direct TV commerical that’s going to be so iconic that she couldn’t turn it down since she’s turning down million dollar deals all the time?
134.
Its BEE season
Wednesday, March 25, 2009 /
…I just don’t understand why ppl analyze the ISH outta this woman. Its soo ridiculous. If you’re tired of Beyonce…don’t read her post (I skip Lil Wayne posts all the time). Why try to analyze a woman youi know so little about. Its crazy to me.
Cute commercial…. made me smile
135.
Jizzymack
Wednesday, March 25, 2009 /
Lord forgive me thats an ugly lil boy!!!
136.
Reese
Wednesday, March 25, 2009 /
Beyonce’s interview sound like she is interviewing for a job. LOL.
137.
Truly86
Wednesday, March 25, 2009 /
WOW SHE IS SO QUICK WITH THOSE AUTOGRAPHS…YEARS OF PRACTICE MAKES PERFECT!
138.
Whew_LilMamaBAD
Thursday, March 26, 2009 /
@PMS
Check Solange’s Twitter page. He just spelled her name & he is only 4!!
You act like just b/c he is playing a gam.. its going to corrupt his mind!!
Damn its 09…technology is changing…kids are going to play games! It dosnt make them less intellectual!!
Sometimes games can actually HELP a child learn Math/Science/Reading MORE!
EVER HEARD OF VTECH???
SMH!!
139.
CI FANS STILL MAD WE PUT HER ON BLAST LLS
Thursday, March 26, 2009 /
beyonce looks so sheek and beautiful! Juelz looks like he loooves his Aunty B!! He’s so adorable! Bee is making the CHA-CHING CHING!!!! Fucc the haters GET MONEY!!! I know thats right…
140.
MB
Thursday, March 26, 2009 /
@75: I agree, why everybody gotta hate on her?! Damn, she’s a nice girl just tryna do her thing.
141.
Ana
Thursday, March 26, 2009 /
I read in a magazine she have naturally archd eyebrows. My sister’s eyebrows are like that, she has that natural arch look
142.
1*STEP*AHEAD
Thursday, March 26, 2009 /
OH PLEASE GIMME A PHUCKING BREAK! SHE LOOKS OK..NOT GREAT JUST OK.
THE LIL’ BOY LOOKS OK TOO..HE ISN’T SOOOOOOOOOO CUTE LIKE SOME OF Y’ALL ARE SAYING. JUST STOP PUTTING ALL THAT EXTRA ON IT JUST BECAUSE IT’S BEY! GTFOH.
& NOBODY IS HATING, SHE ISN’T BEING “CRUCIFIED” LIKE SHE’S JESUS CHRIST OR SOMETHING……..& FYI…EVERYBODY ON HERE ISN’T ALWAYS BLACK (OR FAT EITHER FOR THAT MATTER)..JUST DON’T WORSHIP HER THE WAY YOU PSYCHOTIC STANS DO!!!! GET OVER YOURSELVES ALREADY!
143.
H-Town Chic***
Thursday, March 26, 2009 /
@ #129 I totally agree with you.
I think this is nice commercial. It’s a shame some of yall gotten so low to the point to hate on her four year old nephew, get a grip!!!
144.
MISA
Thursday, March 26, 2009 /
@97 PMS/ JSCENE ..or whatever other name youR hiding under !!!!!!
YOU DON’T EVER SKIP A BEYONCE POST HUH ??? ..
JUST HAVE TO HAVE YOUR DAILY “HATE ON BEYONCE “FIX TODAY …
.PATHETIC !!!
BEYONCE IS SHYTTING ALL OVER YOU EVERY TIME YOU POST SOMETHING NEAGTIVE ABOUT HER….YOUR HATE IS WHAT’S KEEPING HER ON TOP !
..YOUR HATING ON A 3-4YR OLD LITTLE BOY CALLING HIM IGNORANT
PLENTY OF KIDS HAVE NINTENDO DS.. WHAT’S YOUR PROBLEM WITH BEY ?
YOU ARE ONE UGLY ASS TROLL, GET A LIFE BYTCH !
145.
ANY FLAVOR ICECREAM IS GOOD
Thursday, March 26, 2009 /
There she is. nice to see Auntie B and nephew hangin out. Luv ya B !
146.
S. Dot ANN
Thursday, March 26, 2009 /
Ditto to #3. They def grow up too fast. I remember when my nephew was that small! Aww the memories. Cute commercial. Cute kid.
147.
Juicy SuperStar
Thursday, March 26, 2009 /
Im going out to buy one right now… LOL
Love her look and her nephew is too cute.
148.
MRSJONES
Thursday, March 26, 2009 /
OOH I love it!! Bey stay makin’ them haters mad, and she doesn’t have to do anything but be successful!! Get it girl, you are my true idol and inspiration. stay on top!!
149.
Beautiful
Thursday, March 26, 2009 /
Beautiful FAMILY*** Bee does her THANG!!!! She’s my BIG sister from another MOTHER. She works hard at work. I respect her and her style. Haters please fall back….. Hello Juelz is her nephew. Why are ya’ll sooooo worried about Solange being in the commerical! Bee keep doing your thang. Love it. Peace out.
150.
SALI
Thursday, March 26, 2009 /
NEWSFLASH!!!!!
The only way Matthew, Tina, Solange or Julez will be in ANY commercials/ad is that Beyonce is in it. Solange is only a star to her family. Beyonce is the reason that you see any of them anywhere. You will know when Solange has made it. You will see her endorse something SOLO.
THE LITTLE BOY IS ADORABLE!!!!
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