Right after the BET Awards ended, Jay-Z premiered his new video, “D.O.A. (Death of AutoTune).” The video was directed by Anthony Mandler and features Jay in various gritty scenes in NYC. He also cuts his hair in the video, which usually means the new album is complete. Peep the video above.
Jay’s 11th studio album, The Blueprint 3 will be released on September 11th, 8 years to the day of dropping his original Blueprint album.


It is too apparant that he is too starving for attention the song and video suck..
JAY Z IS A TRUE LYRISIST! HE IS SIMPLY STATING THAT TRUE LYRISIST DONT NEED AUTO TUNE TO MAKE HITS BECAUSE THEIR LYRICS SPEAK VOLUMES AND R NOT WATERED DOWN BY THIS SYNTHETIC MESS THAT HAS TAKEN OVER THE MUSIC. ENOUGH IS ENOUGH. LET THE SINGERS DO THE SINGING AND THE TRUE RAPPERS RAP. HIP HOP HAS GOTTEN OUT OF HAND AND JAY Z IS SPEAKING ON IT. ON HOW HIS CRAFT IS BEING MUTILATED BY A SELECT FEW WHO DONT KNOW WHETHER TO SING OR RAP. IT WAS CUTE AT FIRST BUT NOW ITS TIME TO PUT IT TO REST.
::boycotts:
Love this song and video
Love song and video
I am so sick of people calling Jay-Z great! News Flash: He is not talented but very wack and I thought he was so called retired? Song is wack and video is wacker.
P.S . Has he lost weight?
pookie u dumb!
it’s not about good or bad person Jay-Z it about music and talent!
He’s back !
Jay-z is a Hater for this song. He need to sit his old ass down! He on this song challenging mugs to be gangsta… that shit is played out.. people just wanna have a good time.
Don’t get me wrong Jay-z is hot in his own way, but he lost a lot of points with me for tryin to knock a sound that’s obviously hot by sales records. Anytime you try to make someone else look bad to make yourself look good– That’s weak!
I actually like this song especially when he says there are too many rappers singing or something like that.
DAMMMNMNNNN!!!!!! jay is a fcking genius!!! the whole song is hot from the beat which is insane to the lyrics to the video everything was hot!!!! i love u jay!!! u gotta respect jay jus like u gotta respect beyonce. both are something lethal to fck wit. i guess it’s jay turn now!! beyonce dropped her album taking over in the r&b genre now the king is back to take over in hip-hop. those to are a fire couple soooo much fckin talent!!!!! dis is the realist song and video i’ve seen in awhile!! and it would only be jay to breathe life back into hip-hop. stand in ovation!!!! i gotta watch the video again
I’VE BEEN TIRED OF JAY Z. RETIRE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Sounds like dust your shoulder’s off, so what is so new and great about it.
I like the song better live. I truly hope the death of autotune is here.
YO I CAN’T GET ENOUGH OF THIS SONG I GOT THIS JOINT ON REPLAY!!!!! THE BEAT IS LIKE A DRUG!!!! DAMNNNNNN JAY UR THE BEST. DEATH OF AUTOTUNE!!!!!!
@ 27: you’d rather see the immature man who wears his ”big ass chain” than JAY.lol, you must be joking
@ 54-LYNN: damn, you are a heartless a$$hole. If you don’t like them, that’s cool, wishing death upon them is just immature and stupid, you’re a complete idiot for what you wrote.
Jay killed it once again!
Jay-z is a classless hypocrite. How jealous and cowardly can you be to stop someone from doing a tribute to his Idol. Chris Brown has been convicted and punished so why in the hell does Jay-z bitch a$$ feel he has to say anything.
The punk sold drugs. How many lives has he ruined, how many people has he killed for money?
He is a low life and his money grubbing penny pitching slut deserve each other.
The beat is sick… but honestly hating on autotune when everyone is buying into it hmmm??
We will see if people really want the death of auto tune when his record drops.
he is a loser and he is 40 and he need to stop and keep it moving . retire and have some kids or get a job
And you are just a typical hater,maybe you are the one to find a job or he might imploy u
@ JUDAH
Monday, June 29, 2009 /
This video shows how much pride Jay-Z puts in being surrounded by white people and how he associates that with success and rising upward. When and where do you see a black man playing cards with a bunch of greaseballs in an Italian restaurant? Gimme a break. Juxtapose that with the video where he’s playing cards with Biggie Smalls, AZ, and Dame Dash early in his career. That’s not even going into the black/white clothing motif in the video.
EXACTLY..HIS WIFE DOES THE SAME THING. ALWAYS BRAGGING ABOUT GWENYTH PALTROW IS HER BEST FRIEND…GIRL SIT YOUR AIRHEAD ASS DOWN SOMEWHERE SHE IS NOT YOUR FRIEND. MICHEAL JACKSON THOUGHT EVERYBODY WAS HIS FRIEND TOO!
LAWD JAY Z AND BEYONCE STAY FEELING THEMSELVES..BUT I’M NO FOOL!
JIGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGA!!!!
BLUEPRINT 3 PEOPLE PAY ATTENTION! HOV IS BACK IN THE BUILDING!!!
Right on # 58… very true….
@ 77 and you rather see a grown ass camel wiff his pants fallin off evry 3 seconds you cant be for real… jay did autotune so why not let some one else try it …. hes retired just like his wifey should be lol
I LOVE IT!! Not a huge fan of Jay but he did the thing on this song and video to me!!! na na Good bye!! I love it!!
I think he is making direct reference to anyone using auto tune..which is wack!!!!! Who gives a freak! If you like you like it,,,if not buy Jay…..GEESH, Jay may try to put himself on the level with God naming himself as such which is crazy in itself …. Who in their right mind would compare himself to God..get a grip. Talking about auto tune lets talk about this dude being 50 years old and rapping!
did i c riri there?
@ 57 yes let’s talk about a 40 (not 50, like you said) year old man doing what he LOVES….got a problem with that?
well guess what, he doesn’t give a f*ck about what you think…
if you’re not feeling him, then gtfo his post!
@ 85, i’d like to see how YOU look…sure Jay aint the most attractive man, but atleast, he’s got one of ‘the hottest chicks in the game’..and there it is!
JAY Z IS A HATER!!.. newsflash…OBAMA MADE THE GANGSTER OBSOLETE!!! JAYZ SAW PEOPLE MAKING MONEY ON AUTO TUNE AND DECIDED TO MAKE A MOVEMENT AGAINST IT. W.E. JAY AINT HAD A HIT ALBUM IN MIN…HE TRIED TO JACK AMERICAN GANGSTER AND FLOPPED…NOW HE JUST HOPING THIS BLUEPRINT IS AS SCUCCESSFUL AS THE ORGINAL BUT I DOUBT IT……
I love this song and have to agree with Jay Z 100%. T-pain brought the autotune back and other artists followed and NOW almost every artist in the music industry is using autotune. Its wack and every song on the radio sounds the same.
i think the new song is ok…i wasnt to into the whole na na na na hey hey hey goodbye thing…but i think the whole diss thing about ppl needin to get back to rappin and stop using auto-tune is ridiculous b/c obviously the fans like the songs and something that small shouldn’t bother someone as big as jay-z, b/c he’s always gonna be a great rapper and ppl r always gonna listen to his music