MUSIC VIDEO: KID CUDI – PURSUIT OF HAPPINESS

Kid Cudi parties with friends (including Drake) in the Josh Hartnett-directed video for “Pursuit of Happiness” which features a striking visual effect of Cudi rapping in real-time while the world moves in slow motion.

His debut album, Man on the Moon: The End of Day, is in stores now.

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Kid Cudi
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71 Responses to MUSIC VIDEO: KID CUDI – PURSUIT OF HAPPINESS

  1. SHNAN

    he needs to make a video for SUPErBOO…cause he could be my superboo..

  2. SHNAN

    once again thanks CL for the new postsss…
    not watchingthe viddy though

  3. Timeteo

    I LOOOOVVVVEEEE THis Song!!! Video Is Awesome Too :)

  4. Mikki

    Me likey. Love Kid Cudi, he’s different in my opinion.

  5. tani

    Loves his music…but there is NOT a lick of chocolate in this video…come on cudi!!!

  6. shana

    I was just about to ask where are all the black girls… and then 2:50 happened lol. Yeah, black girls wouldn’t go for that.
    But anyway, nice video =)

  7. Mercedes

    lmao @ Shana but I love this song & I think the concept of the video went along great with it

  8. sexygirl2012

    I know a hot club: = – [_www.BlackwhiteCupid.com_]= which is a dating service for whites and blacks to find their interracial love. there has been thousands of single members online and many black and white single girls or guys waitting for you maybe you will like it.Hot and sexy,Share with you~ = – [_www.BlackwhiteCupid.com_]= free to join C’MON NOW!!!

  9. Antoinette

    Love the song and album….the video fits the song. My favorite song on his album though is Hyyerr:)

  10. african_queen

    love cudi very unique and the vid and song is hot
    besides not having black girls im guessing that was all josh hartnett lol idk..it was still a fun vid

  11. Erin

    Love the vid and Cudi
    Who cares about having chocolate girls in the vid???

  12. Goldmind

    Yooo…das da nigga from MODEL CITY in this video! He’s in all black and comes in around 2:43..

  13. mrs. sk8board p (ak & bk stan)

    I love Cudi, the song, and the video.

  14. neon

    josh hartnett directed it. of course there were no black girls.

    but anyway liked it. the video was flawed though. i can’t be the nly one who noticed that sometimes their mouths weren’t moving to the lyrics when they should’ve been. great song though (i never pay attention to his lyrics i have to say lol. i’m such a huge fan of his beats and aura that i gloss over his lyrics)

  15. RedbonegotthatKillBill

    Kid and Drizzy!!!!!

  16. mantra56

    I like the vid and song..simple.. nothing complicated

    I counted 3 black women..better than nothing I say

    now someone plz tell me exactly what genre of music cudi classifies as?

  17. DAFINESTGRL

    I LIKE KID CUDDI !!!!!!
    I WOULDNT MIND GETTIN A CHAMPAGNE SHOWER BY HIM!!!! sh!t u only live once.its just weave i could pop another track in tomorrow
    AND I’M PRETTY SURE HIS MUSIC IS RAP! CUZ HE WAS IN THE BEST NEW RAP ARTIST CATEGORY W/ WALE ON ONE OF THESE AWARD SHOWS can remember!

  18. Jessiebell

    I noticed that too number 14 but i liked the video, im a huge Kid Cudi fan, my favs on the album are Up Up and Away, Heart of a Lion and Mr. Solo Dolo. Im so proud he’s doin his thing i hope next album will be more happier tho..

  19. Alona

    i enjoy cudder’s music! i have the album and love this song but I wish he would make a video for the remix version. This is one of his stronger songs on the album. And I thought it was wack to see Drake in the video. I like drake too but he didn’t need his appearance in it. Meh, everyone makes cameo’s so I shouldn’t jump on this.

  20. Alona

    OH! and I completely agree with you 19! Those songs are my fave’s as well! I like My World as well. And his next album needs to take on a different feel. This album felt like he was melancholy but happy at the same time.

  21. yaboitone

    “Black girls wouldn’t go for that?” lmfao. i guess u meant black LADIES.
    “hes different in my opinion?” lmfao. ty for stating the f****g obvious.

    drake couldn’t get his bottle to “pop” quite right. lol. fun as hell nonetheless.

  22. Jlondon

    They look like London girls to me…or at least european. London/england is so misrepresentated. You’d think we hardly have any black/ethnic people here the way these videos protray us…even UK black artist hardly (and i mean HARDLY) have black girls in their videos kmt (more to do with the label, im sure). Anywho, like the video and the song,,,,

  23. wicked cool girly

    I LOVE KID CUDI HES SO FKIN LIVE!!!!!!

  24. Lovelyladi

    This song sounds like something on a commercial.
    He is a cutie pie though.

    I noticed the lack of “BROWN” in the video as well.
    Interesting…

  25. Tami

    Love Drake and Cudi. The video was good and there were black girls in the video, one was raising her champaign glass at 2:09.

  26. ***Kay Kay***

    I liked that. I thought he was leaving the business though? Anyway…loves me some Drake always. Josh Hartnett did good with this one. Didn’t know he was into directing.

  27. Help Me, Rhonda

    it doesn’t matter if there are only 3 Black girls..it’s 2009, relax. but Kid Cudi and Drake, IMO, are going to be the new age of hip-hop..hopefully

  28. Ezekiel

    Am I the only person that immediately thought TIGER WOODS? A song about the pursuit of happiness and there’s only TWO black girls? Perhaps it’s because I’m reading a story about Tiger.

  29. box69

    Y’all don’t get it do you, Cudi is just being himself, one of the points of the video is that, you can’t be yourself with a lot of black females, because so many black females like all of these fake-ass wannabe thugs out here, a decent black male is considered to be corny to many of them.

  30. Really it is ok for Black Artists to not have their own culture reflected in their videos?

    It is very sad that people are okay with the lack of black females representated in videos of black artists…to even say 3 is better than none is more evidence that SOCIETY finds it OKAY to continue to perpeuate the myth that successful, artistic Black men GRAVITATE TOWARDS white women—–

    SAD SAD SAD SAD SAD SAD SAD

    Why is it ok that a white director feels SECURE enough to only book 3 black girls for a BLACK artist because people will say well at least there are 3…

  31. Really it is ok for Black Artists to not have their own culture reflected in their videos?

    Wonder how Black Men would feel if Alicia Keys, Mariah Carey, Toni Braxton, Beyonce and Mary J Blige only featured WHITE MEN as their love interests, their objects of lust and their party companions and sprinkle in 3 black men?

    And the sad thing about it is..Alicia and Mariah are 1/2 white and EVEN they are more loyal to BLACK MEN than BLACK MEN are loyal to BLACK WOMEN.

    Kim K and Khloe were on Howard Stern and said NOT ONE POSITIVE thing about BLACK MEN while Howard Stern made comments like ghetto, big Privates and the only thing Kim K could come up with is that Black men like Big behinds?? So more evidence that Black men who date these women are not even considered to be anything more than a BUCK to the white women who “date” them and yet Kid Cudi is just being HIMSELF…with White women cause he can’t be himself with Black Women…the woman who supported him and was there by his side BEFORE THE MONEY and the FAME..but yet WHITE WOMEN are such an upgrade…. SMDH

  32. Chi Queen

    @14 i saw black girls, you saw what you wanted to see… they were scarce, but they were present..and in slow motion for like 5 seconds…

    ANYWAY… i love this video…especially the end..love it just heard the song for the first time

  33. Ra-Ra

    First of all, that song sounds like sh*t. That’s not music. Sorry. Second, choose wisely which of these artists you support. If you feel misrepresented or not represented at all in these “artists” artistry, then don’t buy the album. I would buy a Coldplay album, before I buy certain artists album, who feel like black people are not sheik or classy enough to be in their video. And FYI, black MEN were also not in abundance in the video. To the ones who say three black women are enough, and this is 2009, how many videos by white artists do you see where whites are in the minority in the video, and blacks or asians are all over the video? And Box69, you just generalized an entire race of women, based on the limited number you’ve encountered.

  34. neon

    @chi queen i meant there were barely any but notice i didn’t say much about it. i just stated the obvious and kept it moving so not sure why you focused on my comment when there are others here about the same thing. cudi has no problem with black women so i doubt this had anything to do w/him

  35. Really it is ok for Black Artists to not have their own culture reflected in their videos?

    @ Neon- Kudi has no problem with Black women? Really as evidenced by what- his videos- NOT much black in his videos…and no problem with black girls as evidenced by his dating one?? Uhmm try NO on that again- DATES ONLY WHITE.

    So again continue to support this Black ARTIST

  36. Deann Dmere

    I really like it!
    Giving mad props for being different but not too wierd freaky different like Lady Gaga or sum shyt. But innovative and creative. Good song..great concept too!

  37. ***Kay Kay***

    @ 33…Mariah Carey has been using white males as her leading men in videos FOR YEARS! If this was an offense…she was one of the biggest offenders, LOL!. She is biracial and for years, would say her dad was Venezuelan…would not say black, so perhaps she was not a good person to use. I can buy the others, but leave Mi Mi out of that list. I am still in shock she married a black man! Funny thing, I didn’t really notice the few black females in the video. I need to go back and look at it again.

  38. SHNAN

    song is so damn annoying..watched the viddy to see what the whoo-haa was about regarding the bw to ww ratio….honestly..there are a bunch of stoners in the video like kid cudi himself. why would there need to be alot of black women in this video to perpetuate(sp?) the image of his pursuit of happiness that involves drug and substance abuse, he can keep all the damn white women in his video b/c theyre very happy to portray that image…drug and substance abuse …thats all that he’s talking about now, and all that he ever really talks about
    people i seriously hope that fool isnot considered the future of hip hop cause he’s crap, has no stage presence and is always drugged up..he could at least keep his drug abuse to a minimum and be like beyonce (who im sure stays drugged up) and keep that shit under wraps….if he ever ends up on celeb rehab with doc drew we wouldnt be surprised …..

  39. neon

    @Really it is ok for Black Artists to not have their own culture reflected in their videos? you know his exes? please share. i’ve never seen him dating a white girl but even if he did date one, doesn’t mean that it’s all he dates.

  40. Mikki

    @YABOITONE
    Yeah…I said in my opinion for a reason. Some people think this dude just belongs in a category with the rest of the new rappers on the scene and I disagree. It’s obvious he’s something different, but for all these idiots complainin about wanting something new and then they get it from someone for ex; Cudi they wanna sleep. Or not even give him a chance. Dude’s something fresh and new, but I guess it’s different strokes for different folks.

  41. justmyintuition

    @40…shut up!
    he does rap about frugs alot, but oh well…he has actual skill, and ALL of his music tells a story. he has one of the most well put together albums i’ve heard in a long time…

    The vid is dope as hell, I’m a HUGE Cudi fan, and a fan of Josh Hartnett’s. I’m glad his directotrial debut turned out this great.

    People pleases top with the race thing, he doesn’t have black girls in his video, whoddafuck cares? youre not making any $$$ for it, so shut up. and since when is it a crime to NOT have black girls in a video? maybe he’s not attracted to them, if that. I’m black and hawaiian, and i have no attraction to black girls at all, therefore I wouldn’t put them in my vid, if i had one. get over it. its almost 2010.

  42. yeah.thats.it

    can’t see the vid, so can’t comment on it itself. just going by the comments… i understand the feelings about there being a lack of black women in a video. just a question tho: how many black women in a vid is a sufficient amount? what would be the ratio? 2:1 for every white women? 3:1 for every man? i’m kinda starting to question the logic in this “counting spots” game we play when we look at videos. we know we exist. i don’t live my life by music vids. and i could give a damn what rapper got what chick that looks like me in their video. so… does all this really even matter?

    just something that came to mind. *shrug*

  43. RealisticallyME

    cudder!!!

    I likey…and he does need to make a vid. to superboo

  44. rizzy romans

    lmao @ “drivin drunk” smh someone’s gunna complain about that..
    Anyways, Josh Hartnett =O shocking.
    Get it Cudi.. the dude came up..

  45. parisian girl

    yess!i love the video and i don’t care about the number of black girls in the video!some people are just too serious!get over it!!
    i need to download this song!

  46. Really it is ok for Black Artists to not have their own culture reflected in their videos?

    @ justmyintuition- not attracted to black girls- yet you are BLACK and Hawaiian..you could be the very basis to support why BLACK MEN should STOP putting non black women on a pedestal- seems to keep breeding people with your mindset.
    Bottom line- any children you have and yourself included would quickly be called the N word and if you think your HWN blood covers that or excludes that then all I got for you is a NIGGA PLEASE

  47. Supreme

    LMAO at the end I thought that was Kanye in the bathroom wearing the suit, in his stupid fairytale movie hahaha

  48. keishe

    I don’t care for the lyrics. Very irresponsible.

  49. THABZ

    I LUV ME SUM KID CUDI….ANYTHING BY HIM IS COOL WITH ME….I JST LUV HIS STYLE OF MUSIC………JST WANNA KISS HIM N LICK HIM ALL OVER….N OH THE VIDEO IS FANTASTIC WHO CARES IF ITS BLACK OR WHITE AS LONG AS CUDI IS IN IT,,ITS FYN BY ME…..MHAAAAAAAAAW CUDI!!!!!!!!

  50. SOSOFRESH

    OMG….ARE WE REALLY MAKIN THIS A RACE ISSUE,COME NOW ITS NOT EVEN HIS FAULT THAT THERES ONLY 3 BLK GIRLS IN THE VIDEO,HE DIDNT PICK THE GIRLS OUT,THERES PPL THAT DO THAT,SO HE HAD NO CONTROL OVER IT.

  51. lovely

    if you are a true kid cudi fan you know what kinda chicks he likes of course if he liked black girls there would be plenty here’s a quote from one of his songs.. “light skin wit a tan like damn” he always makes reference to light girls…and you can obviously tell he likes em white as weel hence his interest in “poke her face” it’s all good he always says “he wasn’t the best looking” and yall know how white girls are! and thats probably all he could get before he was famous ..so he is used to em.

  52. BEN

    video was cool, but the song was kinda boring.

  53. IAMFRESHFLAVOR

    WHEN I TELL YALL I DIDNT WANT THIS VIDEO TO END?!?! I WAS SMILING THE ENTIRE TIME!! I LOVE EVERY ASPECT OF THIS VID. THE PRANK AT THE END PUT THE ICING ON THE CAKE FOR ME! I SO WISH I WERE THERE. THIS IS OFFICIALLY MY FAV. VIDEO OF 2009!!! GO KUDDI!! FOLLOW ME @iamfreshflavor OH AND JOSH HARTNETT DIRECTED THE F***K OUT THIS BISH! THAT IS ALL..

    THANKS, MGMT

  54. BLACK-N-MILD

    this video is awesome! love it.

    i definitely know that feeling from 4:20-on. lmao!

  55. mantra56

    I think the main problem with this race argument is that people are looking to a music video to display their culture. What kind of “culture” can you find in a music video? As far as I’m concerned most music videos mostly serve to try and re-inforce some type of negative stereotype. Pardon if thats not the medium I look to in order to educate myself about culture.

  56. STOP DA HATE

    I personally dont like this video or song sorry fans. Kid never has black chicks in his videos thats what they all seem to be doing nowadays anyways, I must agree with MANTRA56 though on the negative stereotype reinforcement

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