VIDEO: BEYONCE’S NEW FRAGRANCE COMMERCIAL
Check out the commercial for Beyonce’s first fragrance, Beyoncé Heat, which arrives in stores February. The scent will come in three sizes as well as body lotion, priced between $39 and $59, available at department and specialty stores such as Macy’s.
Speaking with WWD, Beyonce explained how happy she is with it:
“I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!”
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ok
i know it must smell great
beyonce can do no wrong love you ma
Aw ok. What it smell like?
I prolly stank just like the rest….lol
she looks sexy in this commercial as well lol (no homo)
I meant it! ratz!
OW.. a perfect gift for valentines day…
Anyone wanna be my valentines? =)
WHO CARES..
EVERYONE KNOWS BEYONCE HAS BODY ODOR ISSUES (STANK BREATH, ETC..)
SO….
WHY WOULD ANYONE WANT TO SMELL LIKE BEYONCE?
THE HEAT = DEM*NIC.
Can’t wait to get it, hope it smells good!!!!! Yeah Buddy rollin like a big shot….LUV ME SOME HER!
Loves all these little digs at B. Y’all ain’t doing nothing but helping promote her. Keep her name in your mouth. It’s still going to sell bucket loads.
Like it but I want a longer commercial. Counting the days til I can cop this
THE HEAT =
1 OUNCE OF SWEATY WEAVE
+ 1 OUNCE OF STANK BREATH
+ 2 OUNCES OF BOOTY
**yawn** I just wasted 11 seconds of my life. With all that money, you’d think she’d have a better stylist and wig..Im just sayin..
THE HEAT =
1 OUNCE OF SWEATY WEAVE
+ 1 OUNCE OF STANK BREATH
+ 2 OUNCES OF BOOTY JUICE
@ CINDY AND PRINCESS WHOREBER Number 12 and 13
Beyoncé needs hatin ass bishes like yall! Thank God she got the power to still drag u here talkin sh!t about her cuz thats why she is still there number 1! LMAO! You click on this link, read, watch and then have the nerve to say I wasted my time; if werent some dumb phucks, you wouldnt even click, if u dont like move on bishes! Yall makin sick!
Anyway, Ill give this fragrance a try because she has been workin on it for years! Im proud of this black woman who is makin sure to leave an empire to her family and future children thats smart to enjoy the fire while its still hot, she got opportunities, she is makin money and is only 27, I highly respect her hustle and its inspiring! This deal represents 300 million dollars in the next years, watch!
PROBABLY SMELLS LIKE SMELLY P U 5 5 Y
Ya’ll gullible ass folks talking about can’t wait to cop.. Nothing under $50 is worth a shyt. You wanna impress ur man step ur gam eup. Ya’ll just making the heffa richer off her foolywang bullish.. Ya’ll the same one’s who probably copped dereon jeans for $100 +.. Who is rocking Dereon jeans still… STOP buying bullshyt then again “do what tho wilst”
I C THE HATERS R N FULL AFFECT AGAIN LOL HI HATERS.. BEYONCE LOOKS SO SEXY IN HER COMMERICIAL GOSH JOLLY SO SEXY, BEYONCE CAN NEVER DO WRONG IN MY EYES, LOVE YOU MAMAZ, BEYONCE IS THE BEST EVER. IMMA BE COPIN HEAT FOR MY GF…
@ #17- LMAO. First off, there are plenty of things under $50 which are great, and yep, probably loads over $50 too. And your point?
And who said anything about buying the perfume to impress our men? LOL. I don’t know about you, but I don’t need to buy a scent and put it on for my man to take note. And nopem never bought any Dereon jeans. Now who madd? lol
Oh and one more thing, I’d rather buy this perfume and make a black woman like Beyonce richER than giving it to some white-orientated business that don’t give two hoots but making a quick buck.
UGHHH I HATE THIS HORE
Didn’t Beyonce say that she is allergic to perfume?
@ #20- And yet you post in this post which you KNOW is about her. Ironic much?
@ #21- Nope that was a rumour
I am soo tired of this chick I mean really,why doesn’t she try giving the public a break from her.It’s not that she’s not talented because she really can sing(acting that’s a whole other story) and yes she is gorgeous.It’s media over-kill with her,if she would just take a break and chill out for a year or so,you know give people a chance to miss her instead of seeing her on everything everyday .She would probably have an even bigger fan base.
PS Stop it with the leotards try wearing some clothes,it is not necessary for you to dress like a hooker sell CDs
BEYONCE’S BREATH SMELLS LIKE UNWASHED BOOTY.
BEYONCE’S BREATH SMELLS LIKE UNWASHED BOOTY.
BEYONCE’S BREATH SMELLS LIKE UNWASHED BOOTY.
BEYONCE’S BREATH SMELLS LIKE UNWASHED BOOTY.
i’m sure it’ll sell like hot cakes.. i wonder how it smells
I CAN’T WAIT TO GET IT !!!!!!!!
Bey looking sexy in this commercial and I know I’ll get this for my girl on Valentines Day.
@ RO
Your girlfriend will smell like booty.
Like she has a hygeine problem.
In addition to its U.S. distribution — about 2,000 department and specialty store doors, including Macy’s — the collection will be available in Canada and Latin America in February. Additional global distribution — including Europe, the Middle East, the Far East and Australia — will begin in August. In-store, the bottle will be on a rotating platform meant to show off its facets and graduated coloring. The top of the bottle is edged with a gold band, inscribed with the words Beyoncé and Heat, and topped with a cap etched with the letter B.
Both TV and print advertising — with the tag line “Catch the Fever” — will accompany Beyoncé Heat’s launch. “It’s called Heat, so we wanted the ads to be really steamy and dewy,” said Knowles. “My sexiest moments are when I’m just getting out of the tub or the shower and I’m clean, so I wanted to incorporate that in the ads. The dress was this liquid-y satin. The song ‘Fever’ I did years ago and always loved it. [For the commercial] I got to sing it a bit more whispery, more natural.”
The TV ad was directed by Jake Nava, who also shot Knowles’ videos “Single Ladies (Put a Ring on It),” “If I Were a Boy” and “Beautiful Liar.” Print advertising, shot by Michael Thompson, depicts a sultry Knowles in the same dress worn in the TV campaign. The ad, which will be available as single- and double-page spreads, will begin running in February fashion, beauty and lifestyle magazines.
While executives declined to discuss advertising and promotional spending, industry sources estimated that Coty Beauty would spend at least $20 million on advertising and promotion in Beyoncé Heat’s first year on counter. About 70 percent of that figure is expected to be in media spending, with the overwhelming majority of it to be spent on TV ads. As well, the brand is targeting at least 40 million scented impressions.
An intensive Internet campaign is planned, noted Jerôme Dujoux, global marketing director, fragrance division, for Coty Beauty. A teaser Web site, Readytocatchthefever.com, goes live today, with an e-blast to Knowles’ fans on Facebook and MySpace. A unique Facebook application, How Hot Are You?, rates a user’s profile on its “Fever Meter.” It is designed to allow potential purchasers to see just how sizzling — or fizzling, as the case may be — they are.
Knowles will also make an appearance to promote the scent at Macy’s Herald Square on Feb. 3.
Right before that appearance, however, Knowles will face the 52nd annual Grammy Awards. “To be honest, I haven’t really wrapped my head around it,” she said of her 10 nominations; she ties Lauryn Hill for most nominations for a female artist in a single year. “I was just away and planned this really big party [husband Shawn “Jay-Z” Carter’s 40th birthday party in the Dominican Republic] — so many details. I was so into that that when I got the news, I didn’t really think about it. It sounds crazy, but I’m still like, ‘No, that’s not true.’ I have to read it somewhere to believe it!
“I feel so great, because my heart and my soul are in this record, and I took my time with it,” she continued. “I took a lot of chances, and it’s rare that people allow you to grow up and mature in your music when they reach you at 15, like me.”
Knowles is also hard at work on her fashion line. “We just shot our next ad with Tony Duran in Greece,” she said. “And the clothes are beautiful — we did a Sasha Fierce line with a lot of studding and denim and shoulder pads, very sexy and cool. And the House of Déreon dresses are so elegant. I think the clothes and the ads keep growing and evolving. We also have amazing accessories — we have great shoes, hosiery, lingerie. We just got a new hat license.”
While Knowles won’t stay away from the recording studio for long — “It’s like therapy for me, I love to do it,” she said — she’s pursuing yet another developing passion: directing. “Right now, I am learning Final Cut Pro and learning to edit — I just directed my [tour] DVD,” she said. “I was figuring out exactly where I wanted the cameras to go, who I wanted to be the ADs [assistant directors]. I had eight months to figure that stuff out, so I did it slowly. I already do my own little mini movies, so hopefully I’ll get more into that and develop my production company, and maybe I can direct other performance DVDs and videos.”
She’s also planning more movie roles: “I’ve gotten a lot of great scripts, and it’s difficult for me to pass on some of it because I would love to do everything. I have to learn to sit down for a second!”
To those who suggest she might be courting burnout, Knowles disagrees. “It’s hard to balance out everything that I do, but they are all things that I love and am passionate about — so you just make time. It’s a lot easier when you love it, you know?” she said. “It’s like anything else: I just try to balance and focus on one thing at a time, not do a movie and an album all at once. I don’t jump into things right away, whether with my movie career or anything else. I still haven’t been the star in a movie. I’ve been very conscious to work with people that are great, who have been doing it longer than I have, so I can learn from them before I have that pressure. With my videos, I did probably 40 videos before I finally decided to direct one. I worked with other beauty companies, but I waited until I knew exactly what I wanted before I did a fragrance. I don’t just jump into things and try to do everything — I try to really learn and make sure I’m ready.”
Yall some hating as** people and it make no sense to hate this much on a person that is doing her job, and trying to be creative in her purpose. Can’t wait for it to hit the stores. If you can support Britney, JLo, Liz Taylor and etc, why can’t Beyonce be supported in a postive light? Get it Bey and I know it will sell off the shelf. Your future children will be so proud of their moma
If you are tired of Beyonce, dont watch the video and dont comment. It’s very simple. Leave your immaturity out of this post. Its very simple!
I swear Beyonce had a fragrance in 05 called Star or something….confused.
“Star” wasn’t her fragrance; she was just the spokesperson.
“The Heat” is Beyonce’s fragrance and it well smell just like Booty
–i mean just like Beyonce.
–same thing, really.
lmao @ these comments
Beyonce made a killing off of True Star, it had a full display in every damn store!
I like this better though it looks like grown women (and a few men) would actually wear it
She’s good, but damn hHat??? Like why that itles. Like Brintey had ”Believe”. Thats a great name for perfume. The name could have been more poppin’. To be honest. Whoever mentioned they would rather spend the money on her perfume then buying into a white orientated one.
Ahem! didn’t she be a spokes person for Tommy Hilfger?? so in my eyes she the same. Because I quoted he said ”Only white people, upper class people can wear his clothes) Not asians, blacks or working class. As a Asian. I’m like wtf? But hey what could she say, she accepted the offer. = sell out…
Neither the less this ain’t about her talent (that another lane) – its about the perfurme.
She’s good, but damn hHat??? Like why that itles. Like Brintey had ”Believe”. Thats a great name for perfume. The name could have been more poppin’. To be honest. Whoever mentioned they would rather spend the money on her perfume then buying into a white orientated one.
Ahem! didn’t she be a spokes person for Tommy Hilfger?? so in my eyes she the same. Because I quoted he said ”Only white people, upper class people can wear his clothes) Not asians, blacks or working class. As a Asian. I’m like wtf? But hey what could she say, she accepted the offer. = sell out…
Neither the less this ain’t about her talent (that another lane) – its about the perfurme.
She’s good, but damn ”Heat”??? out of all titles. Like Brintey had ”Believe”. Thats a great name for perfume. The name could have been more poppin’. To be honest. Whoever mentioned they would rather spend the money on her perfume then buying into a white orientated one.
Ahem! didn’t she be a spokes person for Tommy Hilfger?? so in my eyes she the same. Because I quoted he said ”Only white people, upper class people can wear his clothes) Not asians, blacks or working class. As a Asian. I’m like wtf? But hey what could she say, she accepted the offer. = sell out…
Neither the less this ain’t about her talent (that another lane) – its about the perfurme.
LOL @ Cindy: “The Heat” is Beyonce’s fragrance and it well smell just like Booty
–i mean just like Beyonce.
–same thing, really.
–
I really want to know what this smells like.
I won’t buy it though – I’ll just go to a store and sample it.
Weak commercial and horrible name – “The Heat” .. really now?
CL, please get with it!!!!u are soooo behind on whats goings. its like u take ur stories from other blogs now. come on now…*snap snap*
Beyonce looks sexy! As in always can’t wait to get it Beyonce is making that money Beyonce on top of her game 2010 is going to be a big year for her can’t with to get the ball rolling!
OMG, I WISH THIS WAS OUT NOW, I BUY PERFUME ALL THE TIME, JUST BOUGHT SOME TODAY. I LOVED TRUESTAR SO I’M EXCITED TO SEE WHAT THIS WILL SMELL LIKE.
Nice. I can’t wait to see how it smells!
Hopefully Beyonce’s perfume smells good. I know Mariah’s M is a the best smelling perfume ever! I wear it everyday
WHAT’S WRONG WITH DEREON JEANS?? WHAT ARE THE POPULAR JEANS THEN WHERE U LIVE? I REALLY WANT THE NAMES, MAYBE I’M A STEP BEHIND FASHION.
I love the commercial! I cant wait to see how it smells.
I bet it smells hot! Love the commercial!
lol – commercial looks like she just walked thru somewhere and left
tbh tho she doesnt need to over promote this perfume it will sell cos it says beyonce
if its anything like deron I ll pass! but of course the stans are gonna what they say that’s y they’re stans!!!
@ #36- Actually if you read my previous post you’ll see I was talking about this new fragrance- Heat. The things you said about Tommy Hilfiger, I don’t know if it’s true, but either way I didn’t purchase True Star, the only perfume related to Beyonce I own is Armani Diamonds, and soon Heat!
Looks Hott!!!
LMAO! B!TCH PLEASE
WHO WOULD WANT TO SMELL LIKE BEYOWOLF? PROBABLY GOT SOME OF JAY-Z’S CAMEL JUICE IN IT. TRY AGAIN BEYOTCH!
Why do they say this is her first fragrance whn she had one a while ago called Superstar or Star or something! lol
@ wow, fallbackhaters and jayonce mania: 100% agree with all comments
@ cindy and the other idiots: STFU! you’re way to ignorant and FOOLISH to be adressed. Gtfoh with your delusional hating asses….i bet these mofos will be first in line to get it….Lmao
Get it Queen Bey!
Man, this is a demonic looking commercial. Heat-as in hell, I guess. Her eyes look like they’re glowing in the still above. Creepy.
This girl needs to work on getting an education or something instead of just selling herself as a product. What will become of the girl when her time is up? Every “it” girl reaches a point when people are no longer interested and they want something newer, hotter, fresher. Whitney was the it girl of the 80′s, Mariah was the it girl of the 90′s, Beyonce is the it girl of the 00′s. IMO Whitney and Mariah were much more talented vocally and they did it all without all of the glitz, glam over the top Vegas showgirl type performances. They would just stand there with a mic and give you goosebumps. If Beyonce just stands there she can’t pull it off. I think back to her performance on that BET tribute. She just stood there and sang and that’s when I realized how much she really can’t sing lol. She needs all of the extra on stage props to hide that fact. All of the dancing and p-popping she does is because she has no choice.
The people leaving negative comments better not be stans of the herpes-infected chick. Just saying.
Hate the ad and i hope it smells good. Love me some Beyonce and perfumes!
Lmfao @ #17. Chile please! You just exposed yourself. So you buy fragrances to impress men? Wow…and your english is a pain to read.
Cindy, aww is Beyonce living the life you desperately want?! Lmao…bitter people like you don’t go far in life..The more you hate on others’ success, the less likely you’ll become anything in life…
( i will not address the commenter by name..ur really not worth it) HOWEVER….
Why am I being called out of my name for stating MY opinion? A hater, really? No hunnie, Im just real. Everybody that doesnt think like u, and mesmerized by Beyonce, does not equal a hater. I mean, the last time I checked–THIS IS A BLOG SITE! –or maybe u didnt know/understand that.
In other words…leave a comment about the **post** and keep it moving. You stans kill me. You are so valiant in protecting her, someone who you’ll NEVER know personally and wouldnt give a rat’s ass if u die tomorrow. You make NO money from her products.. So why are YOU so offended, again??
Get a life. She is over-rated, cant act, over sexed image, needs a better wig and ideas as well as a long vacation from work. Maybe if she’s refreshed, she will come harder…. but then again.. with stans like u around, she could put out (and she does) hot garbage–and u’d still buy it.
but good luck attacking the rest of the commenters…
LOL. THIS PERFUME LOOKS AND SMELLS GREAT.
YOU KNOW ITS THE SAME RITARD STANS LEAVING NEGATIVE COMMENTS!
This will flop like the Dereon clothing line
I agree this commercial is demonic what is she doing on the top of a coffin????