CONCRETELOOP.COM

Common, Don Cheadle, Gabourey Sidibe, Iman, Kerry Washington and Ludacris are among the celebrities who lend their support to (RED)’s Lazarus Effect Campaign, a multi-platform campaign across TV, digital and print to increase awareness and fight AIDS in Africa. The celebs share items that can be bought for 40 cents, the same price of a day’s worth of lifesaving antiretroviral medicine, which would allow an HIV-positive person to live a full life instead of dying from AIDS.

The campaign also includes a 30-minute documentary, The Lazarus Effect, which follows the story of four people who were at death’s door and were brought back to life thanks to access to treatment. The film premieres May 24 on HBO at 9 p.m. ET, on YouTube and Channel 4 in the U.K. Check out the teaser below.