
Check out some of the new campaign photos for the ROCAWEAR NEXT SPRING/SUMMER 2011 CAMPAIGN featuring singers Melanie Fiona and Trey Songz. The spread was shot in beautiful Puerto Rico.
Check out what Rocawear had to say about using the singers for their campaign:
Rocawear took two fresh faces in the entertainment industry who have the capabilities of exploding to super-stardom and made them the face of this year’s NEXT campaign. With their work ethic and drive, they continue to break through stereotypes and hurdled over challenges without compromising their brand. And amongst a sea of average artists, their music continues to sonically peak above without abandoning their R&B roots. Both Trey Songz and Melanie were chosen because they personify the Rocawear brand: ”Innovative, groundbreaking and ahead of the curve”.








Love the concept of the photos, but those “fashions”…
Where is “Judah?” What is up with the Rocawear line now? Why all of the demonic clothing? Look at Melanie Fiona’s shirt. That is creepy.. smh
Word,They tryna get ppl killed!i would be scared to walk outside wit that shirt
that demon stuff in not cute or cool at all. evil is not hot. im done with jigga. laterz
Can somebody please tell Trey to stop with that dumbass lip poke pose, it makes my want to throw up. This dude cannot model. Melanie is the only one that can sell this sorry clothing line for what it is worth, I mean, she looks like a Nubian Pochahontas. Who wears Rocawear anymore? All these artist clothing lines used to be hot when I was like in high school, and everybody would wear it, but not no more.
I know! I cannot stand the lip poke! He looks gay doing that. Someone should tell him that a sap! Saving my money for better quality, I have never supported this clothing line. I believe you should pick one thing you are good at and stick with it and not put your hands in too many things after awhile it becomes annoying…too much greed
Melanie’s pictures do not look good.
I don’t feel the appeal with Trey.. He seems to try too hard, even in these photoes.. I understand that most women loves him and his music but he seems very ordinary too me.. But.. Who am I.. Do u Trey..
I don’t really care for Roca Wear. I do notice they took their photos in Old San Juan Puerto Rico. I do not care for that leg hair Trey is sporting, I’m just saying those there pants should be rolled down. lol
Not interested in illuminati clothing
wtf trey! Tuck your bottom lip in! you’ve been poking it out too much and now its all floppy
@LOVE365 I agree! he does try too hard
Melanie is beautiful!
PROMOTING SATANIC SYMBOLISM IS NOT GOING TO MAKE IT FAR ,I SEE THEIR EVEN MAKING SKULL AND CROSSBONE DESIGNS ON BABY AND TODDLER CLOTHING. SYMBOLISM EVERYWHERE I WON’T SUPPORT IT .
RocaWear fell off. I wish they would have done more with the state property line but its a thing in past now too.
The models SUCK…I don’t care how “young & groundbreaking” they are… The pics have no EMOTIONS…go back to the ordinary unknown models.
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Trey and Melanie look nice in these pics!
Trey Songz rockin dose glasses and he look so dang cute OMG let me stop be 4 i get started and im not even a fan
Where’s all the men tht look lyke tht quit hidin and come on out