Twitter accounts have been tweeting the sad news about LRG co-founder Jonas Bevacqua’s passing. Bevacqua, 34 is a southern California native and is the Co-Founder and Creative Director of popular street label LRG (Lifted Research Group). They are known for their innovative designs and advertisements featuring some of urban music’s most popular names including, Kanye West, Cee Lo, John Legend, Drake, Estelle, The Roots and more.
No additional information has been officially released about the cause of death.
In a recent interview with Hypebeast Magazine, the street wear pioneer spoke on how he got his multi-millionaire company off the ground and gave tips to upcoming street wear designers. Click here to read the inspiring and informative article.
Jonas, has been one of my online mentors & inspirations and I’m sad to hear of his passing. Check out some of the popular LRG campaigns below.