With a new album on the way, Beyonce has announced to ELLE magazine that she will be releasing a new fragrance called Pulse. In an interview with the fashion publication, the 29 year-old international star shared how the new citrus scent “is about finding that inner power” of strength and confidence among other things:
ELLE: Your first fragrance, Heat, was a huge success. Did you feel any pressure following that up?
Beyonce: I didn’t. The success of Heat was amazing, but why not represent a different side of a woman? Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat —it’s my stage persona. Heat represents my sensual side, it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.
ELLE: You’ve been performing your whole life. Does your heart really still race when you get on stage?
Beyonce: Performing at the Billboard Music Awards and on the Oprah farewell show made me so nervous! My heart was pounding out of my chest. But it’s amazing how that nervousness never goes away—it’s my natural response to something exciting and fresh and inspiring. It’s just like when you’re in a relationship. It’s not good when your pulse stops racing. That means you’ve got to spice it up.
ELLE: Why an upside down bottle?
Beyonce: I wanted something modern that incorporated fashion into the overall design, so my stage costumes inspired the upside down chrome cap of the bottle.
ELLE: Are you often inspired by fashion?
Beyonce: I’m inspired by a lot of different designers, but I haven’t bought couture pieces since my last vacation eight or nine months ago. I spent so much money on them, but didn’t wear them at the right time, so now I see other people in magazines wearing them first! Lately I’ve been shopping at Topshop and more affordable places—they have really cute things!
ELLE: After creating four solo albums and three fragrances, have you found any similarities between music and perfume?
Beyonce: I’m learning that they’re very similar! Figuring out the ingredients in a fragrance that complement each other is no different than trying to figure out the combination of melody and lyrics for a song—it’s just as difficult. Both are something that take a lot of hard work. You need to have a strong opinion and know exactly what you want. I use my instincts from writing songs and coming up with videos—all of the things that have developed my taste level—and apply them toward making a fragrance.
ELLE: Like many of your songs, the single “Run the World (Girls)” is an anthem for female empowerment. Do scents ever make you feel empowered?
Beyonce: Fragrance is such an important accessory! I feel incomplete when I don’t have my fragrance on; it’s like putting on your stilettos. When you feel good, when you look good, when you smell good, when you’re fresh, it makes you feel so confident. You feel that much more sexy when you know that you’re going to leave a lasting impression. [Source]
Beyonce also shared some beauty tips and how she stays in shape on ELLE.com. Click here to check out that interview.
The bottle is ugly and it most likely stinks like most celebrity perfumes.
O_o
HEAT SMELLED GOOD AS HELL I WAS SURPRISED DONT KNOW WHAT YOU TALK ABOUT!
Her perfume heat won awards for fragrances just saying, the shit smelled nice gotta giev it to her, she did that. Plus the money she is making aint a joke!
That heat did…smelled awful
OK LETS SUM IT ALL UP THIS GIRL IS BEAUTIFUL
BEYONCE ,,,IS A COPYCAT JOKE !!!!
OK LETS SUM IT ALL UP THIS GIRL IS BEAUTIFUL, SHE CAN SING CUZ SHE’s GOT A BEAUTIFUL VOICE, SHE’S A GOOD DANCER, A GOOD ACTRESS, SHE’S A VERY TALENTED WRITER YOU JUST GOTTA CHECK OUT THE LYRICS OF HER SONGS, A GOOD DESIGNER SHOUT OUT TO HOUSE OF DEREON
lol yes she has it all because from birth her parents allowed her creativity to flow and they made opportunities available ..they are one of a kind too not everyone is lucky to have that even if they are that talented….thats why Bey is very grateful and humble and i applaud her most for those qualities…love virgoes…
I was with you until you said good actress…I’m sorry but she can not act. She did okay in ” The Fighting temptations”. Dreamgirls was not a very big speaking part for her so Jennifer helped make that a hit. Let’s not even talked about that crap ” Obsessed” that was the worst of all. Singing and dancing is what she does best.
A VERY HUMBLE PERSON, NOW SHE’S PROMOTING PERFUMES, I REALLY THINK THAT BEYONCE HAS REACHED A MATURE STAGE AND GOT HER FANS ASKING THEMSELVES………..WHAT NEXT? YOU HAVE COMPLETED EVERYTHING THERE IS TO COMPLETE SWEETHEART!!!!! love you beyonce
She need to stop trying to get all the money in the world and give her husband that’s almost sixty years old a child…leave the light for someone else damn…and I truly believe her album is not going to sell as much as her last albums…
I am sorry, but I don’t think it is any of your business to say when she should have a child, it’s her body not yours and she can make as much money as she wants! Secondly, “leave the light for someone else damn,” umm there are plently of other artists who are in the spotlight and Beyonce does not have to stop doing her job just because other artists are not doing there job to stay in the spot light! Damn, stop the hating!
Anyways Beyonce looks beautiful and I can’t wait to purchase her new perfume! Hard working woman!
wow Nena U need to get a grip. i’m assuming you one of them beyonce groupies that will stay on the internet to defend someone that don’t even know you or gives a F**& about you. I’m not a beyonce hater I never cared for beyonce my friends loves her and all crazy about her but will not stay up in the net defending because she don’t pay their bills…anyways everybody have their opinion so I wrote mine get a grip or get a life Beyonce don’t know you!!!!
Last time I checked, jay’s testicles are in good shape until he dies, she is not 30 yet and smart women know that having a baby is life changing and a full responsibility, they get impregnated that quick until they themselves are accomplished enough and I support her 100% on this, why would she stop herself from reaching her goal after all this hard work? Now look at her, she is an icon and can have her baby in her thirties, I’m sure in 2012 she’ll get there. Jay was a man in his phuckin 30′s almost 35 when he met Beyoncé and had no kids. They are rich enough their life will ALWAYS be comfortbale and fabulous at every age, they will always be happy. Yall talk as if you can raise a child or u gon help her raise her children. If you could make money off your own damn fragrance, you will. Jay and Bey are both smart people.
And another one. lmao
shes too much of a positive dare i say colored girl role model to be put into the materialistic box ..she has proved shes more than that come on now
***sigh
She responded well to all the questions. Good job!
Cant wait to purchase it, I have the others, and will be adding this one to the collection. I just need for her promo to be kicked up in full gear. I’ve been patiently waiting lets get it Bey………
BEYONCE PR TEAM ….
WHATEVER !!! WHATEVER !!!! COPYCAT ASSHOLE !!!! BEYONCE WILL DO WHATEVER FOR PPL TO KEEP HER ASSHOLE BRAND OUT ,,,THIS IS BULL .
You are the most immature and dumbest person on this entire blog. No surprise here, just like your idol Rihanna. You mad Beyoncé has fans and ppl who love her and she keeps pushing her own boundaries? Yet you write about 5 times at least in each of her posts? Dumb phuck!
lmfao thank you @IHATETHISGAME dont worry about this fool he has NO LIFE AT ALL!!!!!!!!!!!!!!!!!!!! He Needs Professional Help! SERIOUSLY!!!!
ASSWHOLE 1 AND 2/ WAKE THE FU&K UP , U FOOLISH ASSHOLE’S THIS BLOG IS NOT BEY’S PR TEAM/S BRAND BUILDER NET WORK … LOL THAT COPY CAT IS A JOKE .
I’ll be getting this. I like the bottle it’s very different. http://t.co/0eJhVMx
Lol you couldnt wait too get ya hate on huh ?
OMG……i cannot wait for this to hit macys so i can purchase for my whole family. Heat was soooooo amazing, i know this will be great too. Love you King B 6/28 = 4
Omg I loved Heat!
This site isn’t what it used to be. No interviews. Late post and no exclusives. And there seems to be this need to be politically correct so there’s really nothing to pull you in. What happened to the fashion posts? I think I’m getting bored with it.
yeah I miss the fashion post…
I bought Heat, but my fragrance of choice and the one I get compliments on is Rebel Le Fleur by Rhianna!
Yeah I thought Rihanna perfume was pretty decent… I bought both to support which I try to do with many young talented black artist, but I’m sorry I did not like the heat smell.
@dada I was just stating my opinion as well. If being a fan and defending an artist who you love (without pay) is considered a groupie, well so be it!
@NENA I agree I’m a Beyonce groupie too! Hell I can care what ANYONE has to say. Beyonce is pure talent
Crazy how people come on blogs to slander people. When an artist is so positive, lives a wonderful life and is never on TMZ for negative press and gets hated on it saddens me. But let a negative artist who does any and everything for money put out perfume you jump all on it like a 2 dollar hooker! Beyonce has done nothing to you haters! #BEYONCE as long as she stays positive and true to her talent I will always be a fan!
Whatz up wit the over promotion ….next thing u know she will be every tv set..computer screen 24/7..365 days a week! 1984 anyone?
It’s more than a coincidence that her first perfume is named Heat and now this one, Pulse, both names of Toni Braxton albums. This woman (and her computer helper, ’cause we all know she is a little slow) must stay on Youtube and Wikipedia, lurking for the next underrated artist to steal ideas from.
true
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