
Singer/songwriter Alicia Keys and producer Swizz Beatz attend the ‘Reethym of Lite’ campaign unveiling at Espace on Tuesday night (July 19) in New York City. Swizz recently signed a lucrative deal with the popular shoe brand. He had this to say about co-branding with them:
”The Reethym of Lite campaign connects people to something they hear on the radio, see on the TV, enjoy at a party – and also see as a commercial during their favorite show,” said Swizz Beatz. “For me, the Reethym of Lite is an “International Party” – it connects the sneakers being light, the rhythm of dance, music, art and style and the rhythm of the people, the fact that everyone should have light in their life. Reebok and Swizz are taking Reebok Lite and the Reethym of Lite global.”
Anyway, a lot of celebs attended the event, including: Diddy, Clive Davis, Pharrell Williams and more! Peep the photos below!!
- Pharrell Williams
- Alicia Keys and her brother Cole
- Sean "Diddy" Combs attends the event
- Busta Rhymes and DJ Khaled
- Alicia Keys and Swizz Beatz coupled up
- Lloyd Banks, Maino and Swizz Beatz
- Teyana Taylor
- Chrisette Michele, Tami and Kat DeLuna
- Clive Davis
- Jaslene Gonzalez
- Swizz Beatz performs
- Tika Sumpter
- Shontelle
- Wynter Gordon
- Pharrell Williams and Sean "Diddy" Combs
- Tami Roman and guest
- General view of the sneakers at the event

















yawnn
I paid $32.67 for a XBOX 360 and my mom got a 17 inch Toshiba laptop for $94.83
being delivered to our house tomorrow by FedEX. I will never again pay expensive
retail prices at stores. I even sold a 46 inch HDTV to my boss for $650 and it
only cost me $52.78 to get. Here is the website we using to get all this stuff,
http://www.hitpenny.com
Teyana Taylor’s shoes are gorgeous. @Angel and @concreteloopstaff any idea who makes them? For the budget conscious gals, where can similar shoes be found?
Um, I heart Teyona, but this look is not working hun. Blah!
kat Deluna looks like a low-budget vampire or a poor man’s Rapunzel.
a keys brother is a honey chile ! 2 snaps
he definitely looking extra zesty and spicy hon-tee
Hmm, So A-Keys brother can get it! Bend over bwoi!
LMAO!!! YES!
Teyana is so beautiful. Pharrell looks incred, of course. Wynter is gorgeous as is her hair ;o
Kat.. why? Chrisette looks nice.
Loves me some Teyana.
I see Alicia got all the looks in that family.
Teyanna looks crazy… she needs to blend her makeup better next time and ease up on them eyes brows..#thatisall
PHARRELL … it is crazy how good this man looks
I paid $32.67 for a XBOX 360 and my mom got a 17 inch Toshiba laptop for $94.83
being delivered to o ur house tomorrow by FedEX. I will never again pay expensive
retail prices at stores. I even sold a 46 inch HDTV to my boss for $650 and it
only cost me $52.78 to get. Here is the website we using to get all this stuff,
http://www.hitpenny.com
She looks like them shoes are killin her.
Yes Pharrell is such a cutie, always been one of my biggest celeb crushes , he is hella fine, the man is pushin 40 and could still pass for 21 “no exaggeration” I knew he had to be ol if he was producing tracks for SWV back in the day, but I counldn’t belive it b/c he just doesn’t look that old he is aging very well or should I even say its aging the man has some good ass genes, yes he could get it, love u Pharrell since late 2000!!
Ummmm…..
Why does everyone looks a hot fried mess?
Alicia- she ages horribly and looks nasty and washed up. Her body is… ew and she and Tucan Sam/Swizz Beats look like brother and sister.
Teyana Taylor- looks like a chimpanzee
Kat DeLuna- looks like a scary, ventriloquist dummy.
Shontelle- omg did she used to be a man? She looks like a tranny on crack. Is she serious with that 9.99 wig?
Wynter- cute and best looking one there.
Alicia and Swizz are disgustin. Ugly people on the inside will eventually look ugly on the surface.
Angel if you ever interview Teyana, ask her about the Star Trek situation? what;s going on with her and pharrell, still no music -_-
It just dawned on me, (after reading Lil Mama’s post) that I can’t stand Alicia Keys any longer.
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