EVENTS: REEBOK x SWIZZ BEATZ “REETHYM OF LITE’ CAMPAIGN UNVEILING IN NYC

Singer/songwriter Alicia Keys and producer Swizz Beatz attend the ‘Reethym of Lite’ campaign unveiling at Espace on Tuesday night (July 19) in New York City. Swizz recently signed a lucrative deal with the popular shoe brand. He had this to say about co-branding with them:

The Reethym of Lite campaign connects people to something they hear on the radio, see on the TV, enjoy at a party – and also see as a commercial during their favorite show,” said Swizz Beatz. “For me, the Reethym of Lite is an “International Party” – it connects the sneakers being light, the rhythm of dance, music, art and style and the rhythm of the people, the fact that everyone should have light in their life. Reebok and Swizz are taking Reebok Lite and the Reethym of Lite global.”

Anyway, a lot of celebs attended the event, including: Diddy, Clive Davis, Pharrell Williams and more! Peep the photos below!!

( PHOTOS: TAJ WASHINGTON / GETTY IMAGES )
Posted in CL Galleries, EVENTS Tagged , , , , , , ,

24 Responses to EVENTS: REEBOK x SWIZZ BEATZ “REETHYM OF LITE’ CAMPAIGN UNVEILING IN NYC

    • Sniffy

      I paid $32.67 for a XBOX 360 and my mom got a 17 inch Toshiba laptop for $94.83
      being delivered to our house tomorrow by FedEX. I will never again pay expensive
      retail prices at stores. I even sold a 46 inch HDTV to my boss for $650 and it
      only cost me $52.78 to get. Here is the website we using to get all this stuff,
      http://www.hitpenny.com

    • dénasimone

      Teyana Taylor’s shoes are gorgeous. @Angel and @concreteloopstaff any idea who makes them? For the budget conscious gals, where can similar shoes be found?

  1. Caramel25

    Um, I heart Teyona, but this look is not working hun. Blah!

  2. Cassie's Coochie Hair

    kat Deluna looks like a low-budget vampire or a poor man’s Rapunzel.

  3. chile please

    a keys brother is a honey chile ! 2 snaps

  4. Jerry

    Hmm, So A-Keys brother can get it! Bend over bwoi!

  5. c'est noir

    Teyana is so beautiful. Pharrell looks incred, of course. Wynter is gorgeous as is her hair ;o
    Kat.. why? Chrisette looks nice.

  6. Shellbee

    I see Alicia got all the looks in that family.

  7. sweets

    Teyanna looks crazy… she needs to blend her makeup better next time and ease up on them eyes brows..#thatisall

  8. Kennesha

    PHARRELL … it is crazy how good this man looks

  9. Sniffy

    I paid $32.67 for a XBOX 360 and my mom got a 17 inch Toshiba laptop for $94.83
    being delivered to o ur house tomorrow by FedEX. I will never again pay expensive
    retail prices at stores. I even sold a 46 inch HDTV to my boss for $650 and it
    only cost me $52.78 to get. Here is the website we using to get all this stuff,
    http://www.hitpenny.com

  10. itssskika

    She looks like them shoes are killin her.

  11. the one

    Yes Pharrell is such a cutie, always been one of my biggest celeb crushes , he is hella fine, the man is pushin 40 and could still pass for 21 “no exaggeration” I knew he had to be ol if he was producing tracks for SWV back in the day, but I counldn’t belive it b/c he just doesn’t look that old he is aging very well or should I even say its aging the man has some good ass genes, yes he could get it, love u Pharrell since late 2000!!

  12. truthfullyspeaking

    Ummmm…..

    Why does everyone looks a hot fried mess?

    Alicia- she ages horribly and looks nasty and washed up. Her body is… ew and she and Tucan Sam/Swizz Beats look like brother and sister.

    Teyana Taylor- looks like a chimpanzee

    Kat DeLuna- looks like a scary, ventriloquist dummy.

    Shontelle- omg did she used to be a man? She looks like a tranny on crack. Is she serious with that 9.99 wig?

    Wynter- cute and best looking one there.

  13. meme

    Alicia and Swizz are disgustin. Ugly people on the inside will eventually look ugly on the surface.

  14. actingbetty

    Angel if you ever interview Teyana, ask her about the Star Trek situation? what;s going on with her and pharrell, still no music -_-

  15. anon

    It just dawned on me, (after reading Lil Mama’s post) that I can’t stand Alicia Keys any longer.

  16. CompTIA Microsoft Freeland trainer http://www.michaelwhitehouse.com

    I don?t even know the way I ended up right here, but I thought this post was once great. I do not know who you are but certainly you’re going to a well-known blogger for those who aren’t already ;) Cheers!

  17. 70% discount on reebok anywhere

    fantastic put up, very informative. I wonder why the opposite experts of this sector do not realize this. You should continue your writing. I am confident, you have a great readers’ base already!

  18. beats

    I feel this is among the most significant info for me. And i’m happy studying your article. But wanna commentary on some normal things, The web site taste is perfect, the articles is in reality excellent : D. Good job, cheers

Leave a Reply

Your email address will not be published. Required fields are marked *

If you comment on this site that means you have read the comment rules

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>