Singer/songwriter Alicia Keys and producer Swizz Beatz attend the ‘Reethym of Lite’ campaign unveiling at Espace on Tuesday night (July 19) in New York City. Swizz recently signed a lucrative deal with the popular shoe brand. He had this to say about co-branding with them:
”The Reethym of Lite campaign connects people to something they hear on the radio, see on the TV, enjoy at a party – and also see as a commercial during their favorite show,” said Swizz Beatz. “For me, the Reethym of Lite is an “International Party” – it connects the sneakers being light, the rhythm of dance, music, art and style and the rhythm of the people, the fact that everyone should have light in their life. Reebok and Swizz are taking Reebok Lite and the Reethym of Lite global.”
Anyway, a lot of celebs attended the event, including: Diddy, Clive Davis, Pharrell Williams and more! Peep the photos below!!
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- Pharrell Williams
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- Alicia Keys and her brother Cole
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- Sean "Diddy" Combs attends the event
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- Busta Rhymes and DJ Khaled
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- Alicia Keys and Swizz Beatz coupled up
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- Lloyd Banks, Maino and Swizz Beatz
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- Teyana Taylor
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- Chrisette Michele, Tami and Kat DeLuna
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- Clive Davis
