Entrepreneur/urban advertising guru (CEO of Carol’s Daughter & Translation) Steve Stoute has teamed up with The Huffington Post to bring a new series of webisode series based on and named after his new book The Tanning Of America, which hit stores Thursday (September 8). Inside the book, Stoute examines how hip-hop transformed a new generation, conquered the global marketplace, and rewrote the rules of the new economy.
In a recent interview, Stoute explained the term ‘tanning’ and who he hopes to reach with his book:
What is tanning?
Tanning speaks to a mental complexion. It has nothing to do with African-Americans teaching the world how to be more Black, it has something to do with us all sharing our cultural values.Who are you looking to reach through your book?
I intended the book for young professionals and college students. I hope that they really feel like this book is for them. This book speaks to a generation that now has this information and they should be marketing and promoting and communicating this notion going forward and stop putting people in boxes. [Source]
Check out the clip below, where Stoute sits down with music business movers & shakers like Jay-Z, Pharrell Williams, Jimmy Iovine and Lady Gaga and asks them about their individual influence on entertainment, hip-hop & popular culture.
Watch: Highlight Clip of Steve Stoute’s Webisode Interviews

















Pharrell’s just BEAUTIFUL
lol..damn is he??
..
Dell giving free laptops because of a defect on 10,000 computers.. http://goo.gl/xXy3v next 24 hours only..shit i got 2..lol
It is impossible to fall out of love. Love is such a powerful emotion, that once it envelops you it does not depart. True love is eternal. If you think that you were once in love, but fell out of it, then it wasn’t love you were in. There are no ‘exit’ signs in love, there is only an ‘on’ ramp. (( H_o_t_B_l_a_c_k_w_h_i_t_e. c_0_m )) Lots of my friends found their lovers through the se’rvice. You may have a try…
thanks for reading hun
I thought I was the only one. I love his sexy nerdy azz
i love how lady gaga didnt answer the question.
She did answer the question. Just because it wasn’t one you liked, doesn’t mean she didn’t answer it.
I am buying this book! Where can I see the full length webisodes?
they haven’t came out yet…
…
Listening to – Lace Front Wigs Are Leading Cause of Forehead Cancer in African American Women http://creambmp.com/s/631
There is no such thing as a “tanning effect”. “Hip hop” is being used to establish a dumbing down effect, and to push the h*mosexual agenda….and this male, Steve Stoute, is a h*mosexual himself. Hip-hop is a key tool in perpetuating the mentality that people hold on to a child-like state where they are afraid to mature, and thusly they react to everything emotionally instead of using deductive reasoning. This is why almost all rappers are forced to preface their name with “Young” or “Lil”, and 40 year olds act like teenagers. It is mind-control programming.
I agree with you on this one.
I also agree 100% with you.
@INDIGO
That means that you’re correct on this one.
Saaaay Judah…I actually agree with you! Except the homosexual part. I believe everything else you said is spot on.
@CLASSY!
Maybe I’m not correct…..
@Judah, you might not be correct because I agree with you? LOL. No come on. You nailed this one.
At first I was excited about this post. Now I feel a whole different way about this post and this webisode after reading this comment. Especially about hip hop holding people in a child-like state. Thank you for a different perspective.
Good point.
I’m sorry but after this loser paid thousands of dollars to the New York Times to complain about Justin Bieber not winning a grammy award, over Esperanza Spalding no less, I really can’t take him seriously at all. In other words, #notwatching.
WHAT???????? oh no…
hmmmmmmmmm… good point
THE NIKkI MINAJ SEX TAPE HAS BEEN MOVED BUT I FOUND IT I HOPE THIS CHICK PAYS THE MONEY THESE PEOPLE CLAIM SHE OWES THEM BECAUSE I AM BEGINNING TO THINK THIS VID WILL RUIN HER CAREER ITS HIDDEN BEHIND THE AD OVER ON (w) (w) (w) T H E N I K K I T A P E (d0t) B L O G S P O T (d0t) c 0m CLICK THE AD IN THE MIDDLE OF THE PAGE WHEN YOU GET THERE ITS A HIDDEN LINK THAT TAKES YOU TO THE FOOTAGE
Loving his shoe game
Yes, those cheek bones. He has a model face.
Sorry, not to be mistaken… I’m talkin bout Pharrell.