Beyonce & Tina Knowles unveiled the official lookbook for their House of Dereon Spring 2012 Collection. In addition to the re-launching of their clothing line’s official website, the business women also debuted the the official promotion campaign for their new collection, which features a reel and new photo of Beyonce dressed in one of her capers studded bustier body suits.
House of Dereon has also launched their 2012 bedding collection, which can be purchased at Bed, Bath & Beyond. Check out some pics from their lookbook & Beyonce’s promo shot down below with features Beyonce’s 4 single, “Schoolin’ Life.”
( PHOTOS: TONY DURAN )
Cute!
I CALL B-SH*T…I NEVA SEE ANY OF THE GOOD LOOKS IN THE STORES…ONLY CHEAP LOOKING STUFF WITH A BIG ASS LOGO ON IT…WHERE’S THE GOOD STUFF?
I agree! Her clothes are like FUBU
There is a difference between Dereon and House of Dereon. Dereon is more “urban”…Though I am not sure where House line is sold.
Like FUBU,…..you mean like DOO DOO!!
I co- sign! She wouldn’t be caught dead wearing her own line. That’s some tacky looking attire.
I wish this bitch would go away!
I feel the same about lames like you
LOL at Beat It..that was pretty funny
i agree… her clothes are more like Fubu, do they hav an exclusiv boutique in an undisclosed location for this stuff? Where is it???
People are entitled not to like her clothes just dont buy them and maybe her clothing line will go away, but you cant hate on her hustle.
Her clothes are WHACK as hell, nothing different from what you can find at JCPenneys’s. Plus her clothes are wayy to expensive, and by the way, I don’t buy her clothes.
Bey is so pretty, not as pretty as Ashanti but pretty.
Have several seats!
LOL @REALLY?!?
They are both beautiful women
Ha! Both women are pretty, neither more than the other. Ashanti is always stuffed in something 3 sizes too small and rocking beauty queen makeup.. She makes me want to throw a bucket of HOT soapy water on her.
Ashanti is pretty but I think Bey is way more attractive…she ways alot of beauty. That photo isn’t her best tho
*has alot*
Ain’t nobody wearing this bullshit except her. Girl bye!
What are you talkn about….Beyonce doesnt wear it either…lol
Forget what yall talkin bout, where is my baby Blue??¿
Ok I’m not a fan of beyonce but y the heck is she being compare to Ashanti out of all people smh that is just a mismatch… But yea clothes are ugly but I like their underwear and bras!
I get having a hustle but you see Victoria Beckham… her stuff is reall fashion and because she is big in fashion in London people respect— SHE MAKES FASHION LIST WEARING HER OWN S***. With Black peope they always start a line and they themselves dont even wear it they rather promote these designers that dont even care for black people and pay thousands for their stuff. Black lines will never get to a respectable level and not be “hood gear”. I hate that !!! Beyonce is a great artist but the clothes look more like solange style they need to let her take over the line and be the marketing for it becuase it would gain some serious attention and seriousness on a high fashion level. But beyonce wears high end stuff so I am sorry but she is not that pretty to wear this clothing line will be a “serious one” when they came out they tried again to jip people and were immediately snactched out of Nordstorms and other high end stores and got put in Citi Trends and Tj Maxx and Ross … WHy black celebs try to sell their community stuff that they woulnt wear and use the money to buy from French white designers who dont even like us in thier clothes.
So Sorry I see its a hustle but gets nothing but a laugh from me.
PREACH!!!
I agree, i ain’t never seen Beyonce wear her clothes, or when Solange is name dropping designers Dereon isn’t one of them. The only time i heard any of the crew wearing Dereon is when Kelly said that there was this (Dereon) top that she liked but didn’t fill out and decided to get her breasts done.
No Dereon on the red carpet, no celeb friends in Dereon.
People buying this rubbish is keeping her family in the big names & couture
LOL!!! Thanks Blacks need a real high end designer these days. That we can be proud of and it isnt’t from a singer or rapper. But an actual designer… that went to school for it and really is a designer.
Maybe if Rihanna or Adele’s name was in place of Beyonce everyone would applaud the clothing line. I actually think this is the best I’ve seen from HOD. I can see chick in my community wearing some of these outfits. I think it’s Hot!
Look at my wife
do not hate i wear her jeans they are made for people with hips and beyonce does wear the jeans, still love her music and things
I don’t know what everyone else is talking about but I can’t wait until these clothes become available to buy online because I ‘m loving it! So vintage and differemt.
check out this blog http://thedangerroomx.blogspot.com/. get some music and there is a beyonce conspiracy. read it .
Ima really need to figure out what Beyonce did to people lol Because never have a seen a woman with no scandals no beef with nobody get so much hate.Its a real question I have.Its like that nice pretty girl in class who gets good grades but all the ugly bitches failing the class hates her for no reason other than that she does her work.
That said..the clothes are not my cup of tea but not much different from what I see on the racks of retail stores everywhere.But once Beyonce slaps her name on it..everyone hates it..yet it sells like hot cakes…I dont get it lol
Ok!!!!!!!!! You said it well! Everything Bey does mf’s come with their hating asses, at least she is has a go-getter mentality & she’s very business savvy & makes sure her daughter never has to WANT for shit! I can’t stand that people will not congratulate someone who is making a n honest living, instead they’d rather tear them down. They actually need to take several seats in the nosebleed section! BOOM! And Bey is not waiting at home for her welfare check!
I think you have a point, but I don’t know anybody that wears that BS…I take that back a few years ago I saw a chick in the supermarket with some HOD jeans on and they were not attractive looking at all.
True but even Express and Forever 21 with clothes like this are cheaper. She charges High prices for a name in cheap stores she promotes it hard to black people but rocks high end designers who do not like blacks in their clothes… Its not hating on her. Its just I want to know how these celebs think its ok to promote stuff they dont wear. She is talented but Have your seen Dereon at all?????
Solange would be more reasonable on the clothing line for them. Beyonce does not dress like a teeny bopper, she does not wear this …
I get what you saying about people not liking her for no reason … I think some people are not saying they have a problem with her its just come on for cheap clothes with a high price tag and her name slapped on it… and she never rocks this mess to any “serious events or to get a damn pizza” how you gonna promote this to us… we dont want that shit either….LOL.. u know??? At least these same looks at the other stores are cheaper and may last after 2 washes… LOL
Co Sign LESY!!!
I agree with Lesy
FIRST OF ALL LET ME ANSWER THE BURNING QUESTION OF WHY PEOPLE DON’T LIKE BEYONCE…
1. IF SHE CARED ABOUT PEOPLE PARTICULARLY HER FANS SHE WOULD CARE ABOUT THE QUALITY OF MUSIC AND THE QUALITY OF CLOTHING SHE PROMOTES (ADDING HER NAME TO)…
2. SHE REALLY DON’T GIVE A DAMN ABOUT HER FANS WHO SUPPORTS HER FAMILY, PAYS HER BILLS, AND PAID FOR DEREON..
3. SO NOW TAKE A LONG HARD LOOK AT HOW DUMB IT LOOKS FOR YOU TO SUPPORT THIS SHIT..YOU MADE HER WHO SHE IS TODAY AND THIS IS HOW YOU ARE REWARDED..BY GETTING LOW QUALITY/GRADE POORLY MANUFACTURED CLOTHING WITH A BIG DUMB ASS LOGO ON IT…
4. HER RECORDS PLAYED BACKWARDS HAVE DEMONIC MESSAGES..BUT YOU DON’T SEE THAT BC YOU ARE BLINDED BY (THE OH SO PRETTY FACE, AND THE FAKE BUTT PADS)…
LASTLY, GROW UP PEOPLE!!!! BC IF YOU DO OR DON’T SHE’S STILL GONE REP FOR ILLUMINATI WITH HER HUBBY, KANYE, AND ALL THE REST OF THE IDIOT SELL OUTS…
THIS IS SOME DECENT STUFF….BUT I DONT WEAR DEREON I ALWAYS SEE HOODRATS WITH “DEREON” PLASTERED OVER THEIR CHEST AS IF THEY ARE DOING SOMETHING….BUT ANYWAYS…MAYBE ALL THE GOOD STUFF IS ON THE WEBSITE!….BUT I LOVE ME SOME BEY AND NEVER BROUGHT ANY OF THIS MAYBE I WILL PURCHASE A DRESS……HOLD ON!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I TAKE THE STATEMENT THAT I NEVER PURCHASED ANYTHING DEREON BEFORE….I REMEMBER I GOT A PURSE CUZ I REALLY NEEDED A BLACK PURSE FOR AN OCCASION AND THAT ISH FELL APART WITHIN A WEEK!….NEVERMIND I WONT BE BUYING ANYTHING IF ITS GONNA BE LOW QUALITY!…I STILL LOVE YOU THOUGH BEY!
those clothes r hot!!
MEDIAFREEFALL.COM
Damn LESY you are sooooooo right its not hating its real talk the truth hurts….
Always hating. I would like to see what u produce.
These clothes are great. Love the colours as well. Granted
this line is a new line compared to the clothes that was produced before. Give her props where it is due. You just hatin because its her.
I’ve never seen anyone rock or mention Dereon. It looks like a waste of time and just another opportunity for a Beyonce photo opt. And to the comment about Bey being perfect with no scandal while the “ugly” kids in class hating….You need to pull ur head out Beyonce ass. She has had scandal and dislike since her DC days and getting caught lying seems to be the trend for her. Her entire routine is played anyway, she can kick rocks….
beyonce is such a copycat….how many times has her mama and she rolled out this wack dereon clothing line…hmm..at least from 2005 until now and they’re still trying to get it rt….that’s because beyonce’s country A#^ has no taste-level in fashion at all…..so what TEAM….meaning a lot of people…of DESIGNERS did they now decide to finally get to have CREATIVE CONTROL….since she and her mama have to admit that they don’t know what they’re doing
rihanna all day…it’s one thing to hone a perspective gain insights and then lead and guide a project ala kimora ….but these @#$% just have no clue and always want to take credit….
Tina needs her Butterick and McCalls Pattern Membership revoked and sewing machine repossessed!! We can all agree that this sh*t is tacky and you won’t catch NONE of them wearing it.. Not even that tired line she tried pushing in Walmart!! All that aside..
How creepy is the picture with her and Tina?? That’s too weird..didn’t they do a similar picture for Ebony a while back?? Its like Tina is playing dress up with her life-size doll
no shade at being country….the nellies have a cookbook/restaurant/show because they know bbq and they actually are good cooks….so it makes sense for them to embark on these business ventures…..beyonce and fashion just don’t mix….truth hurts but she kelly rowland and michelle should not exist vocally nor fashion wise….they don’t have even a dose of ability in either field…..explains why they have to try SOO hard…and still come off looking aight….i wonder how much money these fools really waste on stylists, make-up artists, producers, hair, choreographers, fashion lines every year because it makes no sense—-again NO TRUE TALENT AND ABILITY….again if these group tried to come out now in 2012 versus 1997 they wouldn’t exist —even taylor swift would get listeners before dc: thank goodness for the emerging real talent
rihanna does her own make-up before shows because she has learned how she doesn’t have five people doing it for her….lady gaga writes and plays her own music—and true, CLASSIC hits with a message/current….that you could listen to 5yrs from now…not bootylicious
kelly rowland wore a ballgown to the grammys did she think she was going to the oscars….just examples of the kind of retarded and delayed learning ability that makes me really dislike dc and everything that they stand for MEDIOCRITY at it’s best…..and ten they have the nerve to try to be competitive…they would love it if monica, rihanna, lady gaga fall off the planet….i dare kelly or bey to sing acapella and for michelle to come out with a techno song….rihanna knows reggaeton…these three girls are no talent with a bunch of make-up on
Actually Michelle did release a CD that was mostly techno/euro sound and it was good. Hungover and Hello Heartbreak are awesome songs..However, Matthew Knowles sabotaged Michelle and Kelly just copied Michelle.. Now, to Rihanna and Gaga can do acapella, is over exaggerating..I love them both, but Monica is a SANGER who can do that..
heyyyy people yall workin it ” doin yo thing
Where can I purchase Items from the spring line?