Following in the footsteps of media mogul Oprah Winfrey, entertainment tycoon Sean “Diddy” Combs has decided to join the likes of Earvin “Magic” Johnson and start his own minority-owned cable network, REVOLT. The idea was conceived by Combs and MTV veteran Andy Schuon and will have programming including music videos, live performances, music news and interviews:
According to Diddy, REVOLT will be a revolution in music on television, a place where artists and their viewers come together and engage with technology and social media:
It’s a channel where new artists can share their work in the way it was meant to be: raw, uncut, and uncensored. REVOLT was selected by Comcast to be the first music network to truly leverage the power of social media, fueling the live music dialogue and influencing the music culture for the video-centric generation.
In addition to REVOLT, Comcast and NBCUniversal will have three other new minority-owned channels including Magic Johnson’s Aspire network, Hollywood director Robert Rodriguez’s El Rey network and Spanish-language TV veteran Constantino “Said” Schwarz’s BabyFirst Americas network. Watch Diddy’s announcement after the jump.
Watch: Diddy Announces ‘REVOLT’ TV