WTF FILES: MARY J. BLIGE SINGS IN NEW BURGER KING ‘CHICKEN’ COMMERCIAL

April 2nd, 2012

I thought it was an April Fools Joke when I first saw this commercial because I knew it couldn’t be real. WRONG! The Queen of Hip-Hop Soul, Mary J. Blige is currently one of the new spokespersons for the new “Crispy Chicken Snack Wraps” at Burger King. You have to see the commercial to believe it. Since BK disabled embedding, you can click the link below to view.

In related news, celebrities like Jay Leno, David Beckham and Salma Hayak are also featured in the new BK “chicken” campaign. Why the black person always gotta be singing tho?

  1. 1.
    STLopinion

    ….I liked it lol

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    • mack

      ME TOO! LOL not too many commercials can get me to start bobbing my head!

      Reply /0
    • flyWON

      and this is why black people are not going to make it. SMDH

      Reply /0
    • mack

      @FLYWON….make it where? to the white man’s promised land?! GOH WITH THAT 1930′S MENTALITY…IT’S 2012!

      Reply /0
    • Get Your Life!

      Right some people looking too deep into this commercial I was cracking up watching & how does a 60 sec commercial determine if black people as a whole “make it”??
      @FlyWon And what exactly do u mean by making it

      Reply /0
    • Jasmine

      I think the commercial was idotic. They could have just gotten a random person to sing that. Laughing at Burger King because they had to pay Mary for her celebrity and that money was a waste since the pulled the commercial immediately because of the backlash. Maybe Burger King should just make better food instead because even after that commercial I would still not go near one of their restaurants….greasy fast food slop that does not taste good. (Did anyone notice how they said “3 cheeses” and that stuff came out looking cheese whiz. YUCK).

      Reply /0
  2. 2.
    smh

    because she gettin a check DUHHH!

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  3. 3.
    flyWON

    sell out.

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  4. 4.
    Yes

    Yay I love me some Mary. One of the most humble chicks in the game. #Legend

    Reply /0
  5. 5.
    haha

    @flywon was she a sell out when she did commercials for Pepsi, Chevrolet and such. You sound like a fool and a hater. Get ya coins Mary. This commercial made me laugh. I love seeing Mary

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    • flyWON

      you should look at the definition of a sell out and then comment. I never said she was a NEW sell-out. She been one. This one takes the cake because she is singing about some damn chicken like we are back in the 1900s. Black people need to get it together. She might as well grabbed a watermelon and give us a big smile at the end.

      Reply /0
    • A Reader

      I have to agree with Flywon. This is tomfoolery. The money must’ve been *really* good, ’cause this is 360 degrees of ridiculous.

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    • PTCC

      @flywon, you’re self righteous and oversensitive. She’s a singer who was paid to do just that in a commercial – sing. I like chicken. I like Mary. I will be definitely be buying that.

      Reply /0
  6. 6.
    CONFUSED

    TOTALLY EMBARRASSING!

    Reply /0
    • jordan

      i was thinking the same thing…i think playboy would have been less embarassing…!

      ps she sounds like the chicken they killed to make those stupid snack wraps…!

      Reply /0
    • lyde

      Omg! She’s waaay too big for this! Money can’t be everything especially at her level.

      Reply /0
    • lyde

      Reminds me of the General in ‘Undercover Brother’. Utter rubbish!

      Reply /0
    • welfarecase

      why? I hate how white people have made us be ashamed of eating chicken. i love chicken and i know a lot of black white asian and chicano people who do too

      Reply /0
  7. 7.
    ay

    MJB will go the way of Snoop, watch…………..

    Reply /0
  8. 8.
    what

    Bitches mad cuz Mary is still doing her thing huh? Had it been Rihanna, Beyonce or Nicki Minaj singing to Burger King it would have been all gravy. Shut your slow ass up and let Mary collect her coins. And it sounds like you the one stuck in the slave mentality feeding into old 1900 sterotypes and calling people sell out’s. You got that “crabs in a barrell” syndrone, wanting people to keep it dumb for your satisfaction. Check your facts first. Several celebrities have endorsed a BRAND. Everybody doesn’t get called on or is even relevant enough for a spot ad such as this. I going to assume you are no older than 18 cuz this generation is just stuck on stupid

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    • flyWON

      Obviously this debate is OVER your head. You sound like a coon your damn self. Just because they’re paying doesn’t mean you should take it. People forget where the power lies. If Nicki, Riri or anyone else sang in this chicken commercial, I would say the same thing. Crabs in the barrel my ass! I was a Mary fan until that comment she made about “trash collectors” a few years back.

      Reply /0
    • Jessica

      @FLYWON:Here is an idea for you, why don’t you do the commercial and see how you will portray the product then?? SMH!!! Will it matter if Dolly Parton or Kelly Clarkson do it, will you complain then?? I hardly doubt that, also if Rhianna or Nicki done it, you won’t complain, who are you foolin? It’s not that serious buddy, smh!!!

      Reply /0
  9. 9.
    YEP

    I dont get why this is a good endorsement for ANY singer…even if Kelly Clarkson was doing it it’ll still make me smh. No Mary, this is a fail

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  10. 10.
    mjb

    Some of y’all sound soo stupid. Cute commerical Mary, it made me lol

    Reply /0
  11. 11.
    NurseBoy

    LOL @the neck roll Mary lol. And the kids dancing. It looks like she is having fun!

    Reply /0
  12. 12.
    lol

    I thought nothing about chicken or the black race when I saw this. I think its nice funny commerical with Mary giving a little mini concert in the middle of Burger King, how cute. Get it Mary

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  13. 13.
    getcho life

    Some black people only concerned about “certain” images instead of being concerned about shit that really matters. I like the commercial. As a matter of fact Im going to go get me one of those chicken wraps now that Mary’s on it

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  14. 14.
    go head mary

    I think her best commercial was the one with the multiple Mary’s in the Chevy Tahoe. I Loooooooved that commerical. As a matter of fact I loved all her Chevy commercials. Get it girl. This one is cute to btw

    Reply /0
  15. 15.
    lmao

    LMAO. This is just too cute. I like Mary and it was done it good taste. Nothing wrong with it at all

    Reply /0
  16. 16.
    grrrrrrr

    Pepsi, Chevy, Burger King, get it girl I like this commercial

    Reply /0
  17. 17.
    Do You Mary!!

    F8ck N8ggas Get MoneY !!

    Reply /0
  18. 18.
    Do You Mary!!

    Screw Haters!! Get MoneY !!

    Reply /0
  19. 19.
    ysb

    This was too cute. I love it and I love their chicken wraps

    Reply /0
  20. 20.
    Leeshalu

    Although this has me DYIN…in tears laughing, I most certainly smh @ this. CL, you appropriately categorize this in the “WTF Files” b/c after watching it, all I could think was “Wtf is this foolishness/ border-line coonery??!!?” Idk about this one. BK an MJB’s marketing teams collectively and individually FAILED on this effort. Laaaawd!! Lmbo…smh

    Reply /0
  21. 21.
    Stan

    WHY ARE PPL UPSET!?

    I THINK IT’S HILARIOUS!
    Especially when she burst out an said “whats in the new chicken wrap”

    and the old guy dancing,lol

    Get yo $$$ Mary, lol!

    Reply /0
  22. 22.
    lawd

    People just want to bitch and complain. This was funny as hell and at least its not a liquor campaign ad

    Reply /0
    • pinkloveblack

      THANK YOU!!!” NOOOOOOOBODY COMPLAINS ABOUT ALL THE LIQOUR ENODORSEMENTs black hiphop celebs are known for endorsing all the damn time…smdh….

      Reply /0
  23. 23.
    pinkloveblack

    Get your money Mary…live ur life like Nas said…i love how real and grounded Mary has always remained…only ignorent small minded ppl would take offense to this….esp the black ppl that think to please masta aka the white man…lol like o no Mary a black woman is sellm chicken wat will masta think lol gtfoh……

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  24. 24.
    GetMoney

    Go ‘head, MJB! Check your check Ma! lol

    Reply /0
  25. 25.
    THECONCRETELOOPIST

    Chile, boo! Ghost, be gone Mary!

    Reply /0
  26. 26.
    getgot

    LMAO….im soooooooooooooooo in luv with this.

    Reply /0
  27. 27.
    ImSingle

    Not only that, why we always go to be singing about CHICKEN??

    Reply /0
  28. 28.
    JUDAH

    Why wouldn’t she be singing in a commercial? She’s a SINGER, isn’t she smdh & lol? They would’ve had her simple-a$$ in the kitchen frying some damn chicken, but even the white man knows that the modern day black female can’t boil water. This commercial is not a joke. Mary J. Blige’s career and her image have been a joke for years. This commercial is consistent with her character, or lack thereof. Many black women look at her as an idol, which says a lot lol…..

    Reply /0
  29. 29.
    都来赚

    看完之后,确实有所收获,继续加油~

    Reply /0
  30. 30.
    collegegirl12

    I don’t get why its a big deal that Mary is endorsing Burger King, thats what entertainers and celebrities do, get paid to endorse products, celebrities have been endorsing McDonalds for years, so why is this any different. Also, Burger King has similar commercials with Jay Leno, David Beckham and Steven Tyler endorsing them as well, so I don’t even know why people are bringing race into the factor. Get your money Mary!

    Reply /0
  31. 31.
    toohotfortv

    I would venture to say that any black person that looks at this and doesn’t take pause, does not know their history (or better yet, our history). You have to understand the implications of things of this nature and examine why some people may take offense… its not unfounded. I suggest becoming a little more media literate. A book entittled Toms, coons, bucks, and mamies is a good start ;)

    Reply /0
  32. 32.
    Dafinestgrl

    This is toooooooooooooo damn funny! I mean she really SANG about that chicken! This is my new jam!…..bk needs to upload this to iTunes n then they will really be GETTIN some money cuz my simple behind would download n listen to it! LOL!

    Reply /0
  33. 33.
    Breezy

    LMAO are u serious next thing she is gonna say is do you want Watermelon with that

    Reply /0
  34. 34.
    letitbeme

    Singing about CHICKEN???? REALLY Mary? WTF?? this is SHAMEFUL at her Level, she has no kids to feed and is Financially stable enough to refuse this kind of foolishness. SMH…this is a FAIL MARY!!!!!

    Reply /0
  35. 35.
    Iamme

    I can’t believe she even agreed to do this…this is NOT a good look. I could see if she was broke and her career was over but that is not the case…even though she may lose some fans over this.

    Reply /0
  36. 36.
    gtfoh

    Fuck y’all. Black people are stupid. Y’all get mad about the wrong shit all the time. How about the celebs who endorse liquor, what about the drugs in your community, what about black on black crime, what about the horrible images of black women on reality tv (#BBW) that y’all can’t wait to tune into every week. Speak up and do something about that. Would you be mad about her singing “the two all beef patties” song? Each celeb tapped to do this BK ad, did it focused around their talent/hobby/what they are known for. Mary is a singer, therfore she was tapped to sing about the chicken wrap. Are y’all black people that embarrassed over chicken? Chicken is universal and it seems like some of you need to get over yourselves and the stigma you continue to place upon yourselves as a race. There was nothing offensive about the ad, it was funny to say the least. All the offensive comments are a prime example of the crab in a barrel that plague the black race

    Reply /0
    • collegegirl12

      I totally agree with your comment. Diddy is on commercials selling Ciroc to our urban youth but no one is up in arms about that. People that are getting mad because she is endorsing chicken strips are only reciprocating the negative stereotype about black people and chicken. Its an ignorant stereotype because white people like chicken just as much as we do. If she was endorsing the whopper, would that be better? I understand the idea of minstrel shows and shucking and jiving, but people are reading too much into this commercial. It was meant to be commical much like Cee-Lo’s Sprite commercial.

      Reply /0
  37. 37.
    uptowngirl

    All money ain’t good money…sorry Mary me no likey…

    Reply /0
  38. 38.
    Jamaican Cutie

    y’all are some angry BLACK people relax!! Mary is making that money and ur not!!

    Reply /0
  39. 39.
    TRUE DAT

    LOL @ people talking bout “a check”…..that’s broke talk…some checks are not worth your integrity…i’m sorry, Mary unless you owe the IRS, than i might understand… lol

    Reply /0
  40. 40.
    lemaracqt7

    For all the people commenting saying get your check…that’s what is wrong with black people today. Money over standards,most would sell their soul. Everybody talking about calm down, what would upset you? Almost every time there is some tomfoolery on here these same people at like it’s nothing wrong. Get some standards money doesn’t mean anything if you have no dignity. It is too much ignorance today and we as black people put it out for the world to see and laugh at us. Throw in some dancing, and a beat and WE IS HAPPY o_O

    As for the commercial, I didn’t watch. When I saw this post yesterday my first thought was WTH. So I can’t comment on it.

    Reply /0
  41. 41.
    lemaracqt7

    P.S. Her best commercial was for Ipod…

    Reply /0
  42. 42.
    Michelle

    So this commercial is alright. I swear black people can be brought faster than a metro card. Black people can be brought for anything and will sell each other out for any amount of money. Sometimes I wish I could divorce some of you a$$ holes! Mary has always gotten a damn check and I’m sure she didn’t need this one. I’m gonna go ahead and say she’s back on that stuff. Whites are gettting more racist and blacks just can’t get any more ignorant.

    Reply /0
  43. 43.
    nikki

    I cant believe people are mad at Mary J. Blige for this commerical becasue of coonery?!! Now I can see them saying it was wack, but to say she sold out for doing this is stupid, what Mary did was called branding. If Brittany Spears or Christina song this, this wouldn’t be an issue, but because she’s black it is, come on now its not like she was holding a piece of watermelon in her hand. An easy 2million check cashed for 60 seconds, gone head Mary, with your pickles onions, fresh lettuce, 2 cheeses, french dressing its catchy and she used the beat to her song on her new album so I support it!

    Reply

    Reply /0
  44. 44.
    Marlena

    Why do some people complain about every little thing. So what shes singing about chicken.

    Reply /0
  45. 45.
    truthfullyspeaking

    C’mon now… the blacks who take offense to this are out of their mind. I just think the commercial is stupid and random. Many people kept saying that it was so funny, embarrassing, and offensive, but all she is doing is singing about a chicken wrap. Plus, she’s a freaking R&B/Hip-Hop legend that crossed over to mainstream with urban music long ago! If she was dressed up as a ghetto Bama and had grease all over her face, then it would be stereotypical, but this is nothing.

    Reply /0
  46. 46.
    Dafinestgrl

    BLACK PEOPLE ARE SUCH VICTIM OF THEIR OWN SELF….IT SEEMS LIKE EVERYTHING IS “OFFENSIVE” N “RACIST” ALL THE TIME GOSH! GET OVER IT! STOP COMPLAINING! STOP ACTING LIKE VICTIMS! YES THERE IS STILL RACISM BUT THERE WILL ALWAYS BE….THE WAY I SEE IT IS….THAT IS SOMEONE ELSE ENERGY N TIME
    THEY ARE SPENDING WORRIED ABOUT THE NEGATIVE N IT IS THEIR PROBLEM IF THEY HAVE AN ISSUE WITH MY RACE, NOT MINES…….AN ITS A CHICKEN WRAP FOR GOODNESS SAKE! STOP ACTIN LIKE YOU DON’T EAT CHICKEN N STOP BEING SO DARN PETTY! With black people you can’t win!….IF WE GET RECOGNITION WE MAY COMPLAIN CUZ IT’S NOT ENOUGH!……n IF WE DON’T GET RECOGNITION AT ALL WE COMPLAIN ABOUT THAT. Smh! N E WAYS LIKE I SAID BEFORE I THOUGHT IT WAS FUNNY N NOT THAT SERIOUS FOR PEOPLE TO BE SO BENT OUT OF SHAPE ABOUT!…..ID YOU WANT TO BE AN ACTIVIST FOR AFRICAN AMERICANS “EQUAL RIGHT” GO DO SOMETHING N COMPLAIN ABOUT SOMETHING THAT MATTERS BESIDES A DARN FAST FOOD COMMERCIAL ABOUT A CHICKEN WRAP.

    Reply /0
  47. 47.
    king

    I loved it! What’s the big deal? She’s just exlaining Wats on the sandwhich in song. it would ne pretty stupid to have her on her just talking. Sometime we (african anerican) just want to complian. Just let it go and stop hopping on bandwagons. All people like chicken so what that a black woman did the song

    Reply /0

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