Two Vogue covers, an exclusive beauty contract with Estée Lauder, and a Chanel campaign under her belt, is there any wonder why W Magazine dubbed Joan Smalls a modern supermodel and new face of fashion on the cover of its July 2012 issue?
Lensed by famed photographer Steven Meisel and styled by W Magazine Fashion and Style Director Edward Enninful, the cover and accompanying editorial are a throwback to the glory days of fashion when models were ‘super’ and had a celebrity of their own which often eclipsed the brands they represented.
Joan and her undeniable beauty definitely fit right in with the styling of that era, but the Puerto Rican native isn’t just another pretty face. She possesses a refreshing self awareness you don’t always find in the fashion industry, telling the mag:
“I just have something to prove,” Smalls says. “I know I’m representing a group—black, Latin, whatever you want to put me with—and I want to show that they are beautiful the way they are. I think that’s really important for our youth to see. Fashion is part of our culture,” she says. “And it’s about more than just a pretty dress.”