FASHION: W MAGAZINE CROWNS JOAN SMALLS A MODERN SUPERMODEL ON ITS JULY 2012 COVER

June 19th, 2012

Two Vogue covers, an exclusive beauty contract with Estée Lauder, and a Chanel campaign under her belt, is there any wonder why W Magazine dubbed Joan Smalls a modern supermodel and new face of fashion on the cover of its July 2012 issue?

Lensed by famed photographer Steven Meisel and styled by W Magazine Fashion and Style Director Edward Enninful, the cover and accompanying editorial are a throwback to the glory days of fashion when models were ‘super’ and had a celebrity of their own which often eclipsed the brands they represented.

Joan and her undeniable beauty definitely fit right in with the styling of that era, but the Puerto Rican native isn’t just another pretty face. She possesses a refreshing self awareness you don’t always find in the fashion industry, telling the mag:

“I just have something to prove,” Smalls says. “I know I’m representing a group—black, Latin, whatever you want to put me with—and I want to show that they are beautiful the way they are. I think that’s really important for our youth to see. Fashion is part of our culture,” she says. “And it’s about more than just a pretty dress.”

( Photos: W Magazine )
  1. 1.
    Dev

    Wooo! Love me some Joan

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  2. 2.
    circ1984 (my honey bunches of oats, where art thou?)

    I thought that was Tyra Banks.

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  3. 3.
    Ms. Hay-Mon

    She looks like a young Tyra Banks.

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  4. 4.
    RD

    Don’t see how the majority of BLACK women can look at her and feel pretty just the way they are but ok, guess I’m missing something lol. Beautiful woman though.

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    • TAMIA

      Super models arent for majority of women to feel relatable too. They are super models and its never been that way, black or white.

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    • RD

      She has no African features that the majority of black women have that is what I’m referring to and I’m also reiterating her statement so if you disagree respond to her not me. Thanks,

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    • Indigo

      RD,she does have African features… Not so much West African,like many black American women,but she has African features…

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    • RicaBee

      The reality is she IS black and so is Kelly Rowland…and Kelly Price….Beyonce. Her appearance is not end all. She might be a supermodel (statuesque and stunning by nature) but the point is we should be able to except her as is…and any other black/latin woman.

      It’s just a little sad that because someone doesn’t have “the African features” the “majority” of black woman have she can’t represent our beauty. We don’t all look the same anyway. She looks like many black Caribbean women. Can she represent us? Or must she look like a Ghanaian to represent black women as a whole. Do the East African models look black enough?

      Instead of basically suggesting some black celebrities aren’t black enough to represent us, let’s support them…

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  5. 5.
    Rihanna is the QUEEN

    lol RD U better STOP.

    And yes she looks ALOT like Tyra Banks

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  6. 6.
    caramelapple

    Most black women will never looks like this because black women like looking like men more than classy women. That is why its so easy for trannies to blend in because they are into wearing all that weave and tacky fake eyelashes and hard eyebrows and tacky clothes. Talking in deep voices and acting like athletes. Black women make it too easy for them to pass. White women act far more feminine and girly than black women and thats why they are more desireable. Most Black women are jealous and hate girly black women. They feel they are not keeping it real because they know most black women are not girly, soft, and feminine.

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  7. 7.
    caramelapple

    All this weave wearing is confirmation that we think our hair is jacked up that we buy somebody else hair and sew it over our own and wear it everyday, year after year. Why not shackled sneakers. Chronic tacky ghetto weave wearing is the same thing. Just as ratched as that colored contacts black mess.

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  8. 8.
    Me

    She looks like a mix between both Tyra Banks and Beyonce. Very pretty nonetheless.

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  9. 9.
    Indigo

    The only thing that looks like Tyra on this woman is her hair.

    From her statement,I can tell she is clueless. Stay pretty Joan. lol

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  10. 10.
    LIL MAMA

    SHE LOOKS LIKE BEYONCE TO ME, ANYONE ELSE AGREE????

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    • Tehara

      She gives you Sasha Fierce swag and it’s not the first time i’ve mistaken her for bey… She said she was a fan in an interview

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  11. 11.
    Kami Shade

    The Fabulous Sequin Bodysuit Super Model Joan Smalls is wearing is by Celebrity Designer Kami Shade’ – http://www.kamishade.com.

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  12. 12.
    London in da House

    She is pretty but I’m sure she has gotten a nose job. I have pictures of her in magazines etc and the previous Loreal advert and her nose was broader at the front. I dislike when some black women like Solange Tyra Vivica and even Kimora get nose jobs then claim to rep the black orethnic community. How can u be prouda who u are but then change the very thing that defines you for money and isolation? If unsure google it and see the before n after pics

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  13. 13.
    Kami Shade' Showroom

    The Fabulous Sequin Bodysuit Super Model Joan Smalls is wearing is by Celebrity Designer Kami Shade’ – http://www.kamishade.com .

    Reply /0

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