Brand new promotional photographs for Rihanna’s clothing line Rihanna for Rivers Island have finally be revealed on the web. Shot in Los Angeles, California, the campaign shots highlight some pieces from her collaborated collection line and features top models Jourdan Dunn, Bambi Northwood-Blyth, Charlotte Free, Ataui Deng and Tao Okamoto:
Photographed by Mario Sorrenti, the shoot – as with the clothing itself – is inspired by the Nineties. Models lounge on a car – against a backdrop of vibrant colour – wearing a mixture of pieces from the collection, including a black floor-length dress with daring side split, a navy jumpsuit which is unbuttoned to the navel and a striped bra top and high-waisted shorts. [Source]
Rihanna for River Island will be available for purchase at select UK River Island stores and online on March 5th. Check out a behind-the-scenes clip and some more photos in the gallery below.
Do your thing girl . Love seeing a young girl making her name known.
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Mario sure made these “clothes” look at lot better. LOL
Rih is on top of her game !!!!! most of her pieces relate to warm Sunny weather . Most of her fans and fashion forward professionals will enjoy her clothes , i love the hoodie outfit ,and can see myself rocking her stuff . I like the laid back looks , i am 35 and pretty busy i like clothen thats fashionable and light,not over the top . This summer i hope she will have her stuff in stores .
I love the River island brand! Go RiRi!