It’s a rare treat for a song as thought-evoking as “Wasted My Time” to come equipped with a video that is equally arousing. Hidden gem artist and producer I/O (Ayo Olatunji) surmounts no easy artistic feat in the highly anticipated first visual, from his critically-acclaimed mixtape, Isolation.
Directed and produced by the celebrated BRTHR Film team, Alex Lee & Kyle Wightman, the mixtape cut “Wasted My Time” boasts trippy images, as I/O travels through a surreal dystopia and encounters the concept of time personified. In a highly relatable experience, the crooner recounts memories of a lost, and rather regretful, love.
Keep an eye out for the burgeoning talent, as I/O has already gained major headway with singles like “Strangers”, “I’d Be Lying,” and “We’ll Always Be.” Check out his new visual. Truly a job well done!