An intriguing television ad aired near the end of the second quarter of the Heat versus the Spurs game of the NBA finals Sunday night (June 16). The commercial featured Hip-hop mogul Jay-Z in a studio, messing around with musical riffs aside a cast that included Columbia Records co-president Rick Rubin and artists Pharrell Williams, Swizz Beatz and Timbaland.
A character of the crew is shown taking notes on a tablet device. Over two minutes into the three-minute video clip, Samsung Electronics tagline beams across the screen: “The Next Big Thing.”
Huge, actually. Samsung has purchased exactly 1 million copies of Jay-Z’ forthcoming LP, titled Magna Carta Holy Grail, scheduled for release on July 4, 2013. And get this –– the multinational electronics company plans to gift the album to Samsung Galaxy smartphone users for free, 72 hours ahead of the drop. Users will receive the music through an app they’ll garner later in June.
To say that Mr. Carter is on fire would be an understatement. The deal proves to be a priceless advertising opportunity and gives Hova $5 million in sales before the album is even liberated. A magna carta, indeed.
Take a behind the scenes look at the Magna Carta Holy Grail, up top.