NBA superstar LeBron James is always building his brand, this time in the realm of fine jewelry. The Miami Heat forward hosted a cocktail reception in Miami on Friday, September 27th in Miami for his new watch collaboration with renowned timepiece maker, Audemars Piguet. Celebrity guests in attendance included Nicole Murphy, Michael Strahan, Tinie Tempah, Scott Disick, Kourtney Kardashian, Flo Rida, and countless others.
The soiree, which was sponsored in part by Moet & Chandon, was held after the official announcement of the $51,500 “Royal Oak Offshore Chronograph Limited Edition LeBron James” watch. Never one to skimp on an entrance, we see above that LeBron arrived in style in a Ferrari. He wears the watch in the image at the top.
Click through the gallery to see more photos from LeBron’s Audemars Piguet event.