“4 AM” songbird Melanie Fiona revealed during a recent interview with Billboard, that her next business move involves Pepsi and urban hub Complex.
The 30-year-old confirmed to Billboard that she effectively departed from Universal Music, which houses the label she was signed to, Universal Republic. The video for her latest single “Cold Piece” was sponsored by the new partnership Pepsi and Complex.
I’m at a place where I can make music very creatively free, and working with Pepsi was just very easy. With labels, there’s a whole plan and everybody’s talking about all these different things at once. But with Pepsi and Complex, it was just, ‘here’s some of our ideas, what are yours, and we’ll see you on the day of the shoot.’ It was very relaxed and wasn’t stressful at all. And to know that they wanted to create a visual for it was so cool – I wouldn’t have had my own ice cream truck with my name on it had I done this myself! It’s like, wild.
According to Saint John, Pepsi’s interest lies in further becoming a “conduit for great music experiences for consumers,” through live concerts, music download, content and more.
The Canadian-bred singer is currently working on her third studio LP.