“Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.”
That’s pretty much what rapper turned businessman Shawn “Jay Z” Carter started off by saying in his latest Life & Times blog post. Just one day before his birthday (which is on December 4), the 44 year-old announced to followers that he is looking to embark on a spiritual and physical cleanse for the next 22 days:
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
He ended his write-up by adding that his wife, Beyonce will be joining in on the experience. And it looks like he has partnered up with a company (no surprise here) called 22 Days Nutrition, wishing everyone luck on their health journey.
So…Who wants to take on this challenge with Jay Z?