You have to give it to Kanye West, anytime he releases material he finds a dope and refreshing way to supply it to the masses. Late Friday evening (May 17), many of his fans were delighted to see his tweet announcing the release of new music.
The 35 year-old is currently finalizing his upcoming sixth studio album and premiered a very raw and real video across 10 cities internationally. The video, which featured only a black and white close up shot of Kanye reciting lyrics, was displayed and projected on over 60+ buildings in the select cities.
Fans in NYC, Toronto, Miami, Chicago, San Francisco, Los Angeles, London, Berlin, Paris and Sydney tweeted and instagramed the images across their social media channels. The song, reportedly titled “New Slaves” depicts a story of a person tired of being a puppet and also speaks on racism, materialism and greed. Check out the full lyrics below and the fan made video above.
My mama was raised in an era when clean water was only served to the fairer skin. Doing clothes you would have thought I had help. But they wouldn’t be satisfied unless I picked the cotton myself. You see its broke nigga racism. That’s that “don’t touch anything in the store”. And there’s rich nigga racism. That’s that “come in, please buy more”. What you want a Bentley, fur coat and diamond chain? All you blacks want all the same things. Used to only be nigga. Now everybody playin’. Spending everything on that Alexander Wang. New Slaves.