Oprah’s new store in ChicagoIf Oprah was missing something, it sure was a retail chain. The Oprah Store last week near Harpo Studios on Chicago’s near West Side, where you can cop many of her beloved “favorite things”.
The store is said to sell everything from $13 cosmetic bags decorated with pastel O’s to “a pair of Gianfranco Ferré brown crocodile ankle boots worth $300, taken directly from Oprah’s closet.
And word is, this store opening is only the beginning:
Steven Keith Platt, director of the Platt Retail Institute, suggests that this may only be the beginning for Winfrey’s plunge into retail. “If the clothing lines take off, look for more stores and a licensing deal with the likes of Target, JC Penney, etc.,” says Platt. “Oprah Winfrey is an American icon. If she puts her name on an apparel line, it will be huge- way beyond her own stores. If Martha Stewart can make it big at Kmart, [there] is no denying that our girl Oprah can.” SOURCE
